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Country Report

Sun Care in Costa Rica

As local buyers become more aware of the importance of getting appropriate sun protection on an everyday basis, given the geographical tropical conditions present in Costa Rica, where people are often exposed to direct sun radiation throughout the ...

Apr 2016 | US$990 | Pages: 91 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Costa Rica

As innovation levels within baby care become less evident, the main manufacturers continue to rely on the strong awareness that their top brands have developed amongst local buyers in previous years, allowing them to maintain stable sales figures ...

Apr 2016 | US$990 | Pages: 94 | Add to cart | View details

Country Report

Bath and Shower in Costa Rica

Main players continued to incorporate additional levels of segmentation and added-value features to their existing bath and shower product lines in 2015, expanding the offer of men’s body washes and shower gels, for example, as a broader set of ...

Apr 2016 | US$990 | Pages: 91 | Add to cart | View details

Country Report

Colour Cosmetics in Costa Rica

As the overall economic performance keeps restricting local families’ expenditures on non-essential goods and Costa Rican women continue to adopt fast-paced lifestyles, demand for colour cosmetics capable of offering good value and more convenient ...

Apr 2016 | US$990 | Pages: 92 | Add to cart | View details

Country Report

Deodorants in Costa Rica

As rising competition levels keep driving more aggressive pricing strategies and the appearance of promotional value packs, further innovation and the offer of additional functional features are also emerging as a way to continue adding value to ...

Apr 2016 | US$990 | Pages: 91 | Add to cart | View details

Country Report

Depilatories in Costa Rica

The depilatories offer in Costa Rica continues to go through a generalised stabilisation process, having new brands such as Pure Silk and its counterpart for men Barbasol (Farmed Internacional) developing their value proposals to local buyers, whilst...

Apr 2016 | US$990 | Pages: 93 | Add to cart | View details

Country Report

Fragrances in Costa Rica

As the local and regional contexts remain characterised by a slow economic recovery, manufacturers of the main premium fragrances continue to adopt modest approaches in terms of major new product launches, focusing instead on offering additional ...

Apr 2016 | US$990 | Pages: 91 | Add to cart | View details

Country Report

Hair Care in Costa Rica

As more basic hair care products keep reaching additional maturity levels, mass-oriented manufacturers continue to focus on offering additional levels of segmentation to target specific consumers’ groups (especially in the case of different hair ...

Apr 2016 | US$990 | Pages: 101 | Add to cart | View details

Country Report

Men's Grooming in Costa Rica

As the local economy continues to face its stabilisation process, more middle- and even high-income buyers become more aware of spending on less essential goods, which shows in the fact that more specialised men’s grooming alternatives (such as ...

Apr 2016 | US$990 | Pages: 93 | Add to cart | View details

Country Report

Oral Care in Costa Rica

As personal appearance and self-image trends prompt consumers to look forward more to having impeccable white smiles such as they see amongst celebrities, the development of whitening oral care formulations keeps gaining momentum in the country, not ...

Apr 2016 | US$990 | Pages: 92 | Add to cart | View details
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