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Country Report

Air Care in Costa Rica

Segmentation and innovative dispensing formats that focus on decoration, design and functionality (such as electronic systems capable of offering intensity regulation), are the main areas of product development within air care in Costa Rica during ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Bleach in Costa Rica

New product formats served as a key trend within bleach in Costa Rica during 2014. The major international manufacturer Clorox de Centroamerica SA was the main innovation reference within a mature category characterised by traditional demand for ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Dishwashing in Costa Rica

As seen in previous years, hand dishwashing continued to dominate sales and drive growth in dishwashing as a whole in 2014, as automatic dishwashing penetration remains low, being concentrated among certain higher-income consumers. As a result, hand ...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Home Insecticides in Costa Rica

Additional line extensions and the penetration of new competitors within this category continued to set the pace of home insecticides development during 2014. Natural-based and safer formulations represent major positioning trends among players, who ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in Costa Rica

Segmentation and the further development of the right value proposal for key groups of consumers continued to unfold within laundry care in Costa Rica during 2014. Small presentations and product availability continued as the main drivers to ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Home Care in Costa Rica

As a result of the overall maturity of most home care categories in Costa Rica, volume demand continued to increase at a steady rate, basically aligning with population growth while combining the further penetration of more innovative categories ...

May 2015 | US$2,650 | Pages: 67 | Add to cart | View details

Country Report

Polishes in Costa Rica

As local buyers continue to adopt fast-paced modern lifestyles, the use of polishes continues to be affected in Costa Rica, with more consumers opting for self-care surfaces and finishes that do not need to be polished but instead can be simply ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in Costa Rica

The surface care category continued to grow in part as a result of a more segmented product and brand offer that aims to provide consumers with a wider range of usage occasions and products for a variety of surface types, as well as through further ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Toilet Care in Costa Rica

Toilet care manufacturers continued to offer local buyers a wider range of products that vary in terms of dispensing format and performance features; these key differentiating characteristics are designed to offer greater value and increase the sales...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

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