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Country Report

Toilet Care in Costa Rica

Toilet care witnessed higher levels of differentiation in 2013, with manufacturers focusing on adding extra features (forms, colours, fragrances, and “green” ingredients) to their products, while focusing on improving their antibacterial and ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Air Care in Costa Rica

Air care witnessed further levels of innovation in 2013, which developed with convenience and indulgence as the main features of most launches. Easier to open “new look” packaging, smell testers, more convenient spray systems and innovative ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Bleach in Costa Rica

Multi-purpose alternatives, for general domestic use, which are characterised by their multiple features, represented a key sales driver in the category in 2013. Manufacturers responded to the intensifying demand for convenience among local ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Dishwashing in Costa Rica

Hand care remained a key development factor in the category in 2013, with manufacturers focusing on formula improvement towards the use of hydrating and protective natural ingredients, such as aloe vera, honey, yoghurt, papaya and glycerine, while ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Costa Rica

Home insecticides witnessed further levels of product segmentation in 2013, with manufacturers focusing on more specifically-labelled products in order to continue benefiting from opportunities to grow, as well as deal with intensifying levels of ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Costa Rica

In 2013 laundry care witnessed deeper levels of product segmentation with certain international manufacturers, such as Irex and Unilever, applying aggressive price rollbacks with economy brand positioning, which stimulated higher levels of ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Care in Costa Rica

Certain home care categories (mainly multi-purpose formats) remained important for a broad base of local families, in spite of the ongoing slow economic recovery. The steady position at the end of the review period can be mainly attributed to the ...

Apr 2014 | US$2,400 | Add to cart | View details

Country Report

Polishes in Costa Rica

Furniture polishes continued to experience further levels of segmentation with certain leading brands, such as Pledge, focusing on multi-purpose formulations while maintaining some of its most popular specialised products, such as wood. These ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Surface Care in Costa Rica

As local consumer lifestyles become more active, with more females joining the workforce, practicing in sports or doing alternative tasks, easy-to-use and effective products are becoming more popular, with manufacturers focusing on emphasising these ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Bottled Water in Costa Rica

The intensifying levels of competition in the market of non-alcoholic drinks have made consumers more demanding of value-for-money deals and added-value features. However, the lower prices and promotions (in comparison with previous years) are not ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook