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 Market Research for Costa Rica

Euromonitor publishes reports on industries, consumers and demographics in Costa Rica.

  • Industry specific reports offer insight into market size and market share in Costa Rica; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Costa Rica report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Costa Rica in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Costa Rica statistics factfile.

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Country Report

Travel and Tourism in Costa Rica

After five years of research, development and testing, Costa Rica launched its new tourism brand, Esencial COSTA RICA (translation: Essential Costa Rica) in September 2013. The national rebranding was a result of the collaboration between multiple ...

Jul 2014 | US$600 | Pages: 20 | Add to cart | View details

Country Report

Depilatories in Costa Rica

In 2013 depilatories saw the consolidation of waxes and permanent depilation amongst local women and men. This was the result of an increasing awareness about depilation-associated hygiene benefits with an increasing number of consumers becoming ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Fragrances in Costa Rica

The on-going economic situation (one of the lowest consumer confidence indexes since the economic crisis of 2008-2009) further boosted the parallel market within fragrances, with a significant number of products being introduced from the US and from ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Hair Care in Costa Rica

Given the intense levels of innovation and the wide variety in the market of consumers’ personal image, which developed in line with the expanding desire by consumers to improve their personal image by using colourants, relaxing treatments and ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Men's Grooming in Costa Rica

As the local market continued opening (as a result of the free trade agreements) men’s grooming reached intense levels of product segmentation during 2013. There was a broader base of alternatives competing, especially in modern retailers such as ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Oral Care in Costa Rica

Manufacturers continued to obtain further levels of segmentation through dynamic innovation and product re-launching, maintaining a wide range of product lines and features in the retail channel. Pro-formulations, advanced technology, gum health and ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Beauty and Personal Care in Costa Rica

Most beauty and personal care categories had continuous stable growth during 2013, in tandem with the respective current value CAGRs registered by most categories during the review period. This was mainly the result of the slow economic recovery in ...

Jul 2014 | US$2,400 | Pages: 99 | Add to cart | View details

Country Report

Sets/Kits in Costa Rica

Sets/kits continued to have seasonal behaviour in 2013 with sales boosted by special annual occasions such as Mother’s Day, Father’s Day, Valentine’s Day and Christmas as the most dynamic seasons. Bath and shower and body skin care sets gained ...

Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Skin Care in Costa Rica

Manufacturers of mass skin care products continued to adopt the main skin care trends and re-position their brands by adding value and re-inventing their formulations using natural ingredients. In 2013, consumers found an increasing availability of ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Sun Care in Costa Rica

Given the uncertain economic situation (low consumer confidence), manufacturers made strong efforts to add dynamism to sun care, applying further levels of segmentation and trying to keep innovating and enhancing differentiating factors. ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details
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