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 Market Research for Costa Rica

Euromonitor publishes reports on industries, consumers and demographics in Costa Rica.

  • Industry specific reports offer insight into market size and market share in Costa Rica; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Costa Rica report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Costa Rica in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Costa Rica statistics factfile.

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Country Report

Men's Grooming in Costa Rica

As the local market continued opening (as a result of the free trade agreements) men’s grooming reached intense levels of product segmentation during 2013. There was a broader base of alternatives competing, especially in modern retailers such as ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Oral Care in Costa Rica

Manufacturers continued to obtain further levels of segmentation through dynamic innovation and product re-launching, maintaining a wide range of product lines and features in the retail channel. Pro-formulations, advanced technology, gum health and ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Beauty and Personal Care in Costa Rica

Most beauty and personal care categories had continuous stable growth during 2013, in tandem with the respective current value CAGRs registered by most categories during the review period. This was mainly the result of the slow economic recovery in ...

Jul 2014 | US$2,400 | Pages: 99 | Add to cart | View details

Country Report

Sets/Kits in Costa Rica

Sets/kits continued to have seasonal behaviour in 2013 with sales boosted by special annual occasions such as Mother’s Day, Father’s Day, Valentine’s Day and Christmas as the most dynamic seasons. Bath and shower and body skin care sets gained ...

Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Skin Care in Costa Rica

Manufacturers of mass skin care products continued to adopt the main skin care trends and re-position their brands by adding value and re-inventing their formulations using natural ingredients. In 2013, consumers found an increasing availability of ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Sun Care in Costa Rica

Given the uncertain economic situation (low consumer confidence), manufacturers made strong efforts to add dynamism to sun care, applying further levels of segmentation and trying to keep innovating and enhancing differentiating factors. ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Costa Rica

Baby and child-specific products continued seeing deep levels of product segmentation, especially in certain products which became more popular such as hair care, skin care, toiletries and baby wipes. There was a widespread lack of innovation ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Bath and Shower in Costa Rica

As a result of globalisation, local consumers became more aware of product differentiation, resulting in them trying new products and concepts such as natural formulated bar soaps and body washes and shower gels. The use of natural ingredients became...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Colour Cosmetics in Costa Rica

Given the on-going globalisation and opening market, consumers are becoming more willing to try the emerging bold trends that are determining product innovation within colour cosmetics, such as seasonal colours (according to weather) glitter effects,...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Deodorants in Costa Rica

Deodorants continued to see deeper levels of segmentation in 2013, with manufacturers focusing on consumers’ different needs, which were directly related to age and aspirational life styles. The leading brands continued to benefit from the influence ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details
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