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 Market Research for Costa Rica

Euromonitor publishes reports on industries, consumers and demographics in Costa Rica.

  • Industry specific reports offer insight into market size and market share in Costa Rica; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Costa Rica report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Costa Rica in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Costa Rica statistics factfile.

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Total: (110)



Country Report

Carbonates in Costa Rica

The intensifying competitive landscape and ongoing opening of markets (due to approved free trade agreements) are forcing the leading players to apply different promotional strategies to boost the demand for carbonates. This is aimed at offsetting ...

Feb 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Concentrates in Costa Rica

Consumers are significantly moving towards tea in powder concentrates, while fruit-flavoured alternatives barely contributed to growth in 2014. The ongoing popularity of tea as a whole (including RTD tea and tea), is related to its versatility and ...

Feb 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Energy Drinks in Costa Rica

While energy drinks in Costa Rica were first packaged in metal beverage cans, thanks to Red Bull’s advertising campaigns, the category has gradually achieved further levels of segmentation and become accessible to different types of consumers through...

Feb 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Sports Drinks in Costa Rica

In spite of the latest innovation, manufacturers have not being able to expand in line with the rapid evolution of sports drinks, which is continuously seeing deeper levels of segmentation. The increasing availability of energy drinks formats and ...

Feb 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Packaged Food in Costa Rica

Manufacturers and distributors are managing to maintain stable growth rates under the uncertain economic situation due to their NPD efforts and better value-for-money deals, (especially in the case of the most mature categories), which continued to ...

Jan 2015 | US$7,150 | Pages: 270 | Add to cart | View details

Country Report

Grocery Retailers in Costa Rica

During 2014, grocery retailers continued to focus on offering attractive value relations to consumers, which were mainly represented by discounts and offers in the case of supermarkets (even in the case of the high- end players), hypermarkets and ...

Jan 2015 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Non-Grocery Specialists in Costa Rica

As local consumers become more rational and the overall economic scenario remains uncertain, the average expenditure on non-groceries remained relatively stable during 2014, with fewer commercial plaza developments compared to the 2012-2013 period ...

Jan 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Non-Store Retailing in Costa Rica

As more people adopt hectic lifestyles and internet penetration becomes common, even in the most rural areas in the country, both retailers and consumers are becoming more confident in relation to online shopping, particularly as the payment methods ...

Jan 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Retailing in Costa Rica

While most local consumers remained reserved in regards to high expenditure on non-essential goods, most retailers in Costa Rica continued to increasingly rely on their segmentation levels to reach the right base of customers given the rising levels ...

Jan 2015 | US$2,100 | Pages: 70 | Add to cart | View details

Country Report

Frozen Processed Food in Costa Rica

Over 2013-2014 the availability of frozen processed food continued to increase due to the proliferation of supermarkets and convenience stores, through which consumers have access to a wide base of locally manufactured and imported products and ...

Jan 2015 | US$990 | Pages: 55 | Add to cart | View details

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