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 Market Research for Costa Rica

Euromonitor publishes reports on industries, consumers and demographics in Costa Rica.

  • Industry specific reports offer insight into market size and market share in Costa Rica; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Costa Rica report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Costa Rica in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Costa Rica statistics factfile.

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Country Report

Sugar Confectionery in Costa Rica

Differentiation remains a challenge for manufacturers compared to other confectionery categories despite a variety of marketing and product development initiatives in 2013. Manufacturers were focused on applying new marketing strategies, while taking...

Dec 2013 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Costa Rica

The key trend in 2013 has been a move towards the development of healthy and natural products. Products fortified with probiotic cultures, proteins, vitamins and calcium were the focus of development, information on the health benefits was also ...

Dec 2013 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Oils and Fats in Costa Rica

As consumers become more aware and well informed about the side effects of certain foods and are increasingly looking for health benefits, manufacturers continue to invest in the development of healthier formulations, such as functional products, as ...

Dec 2013 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Baked Goods in Costa Rica

One of the more recent developments in baked goods has been the adoption of further levels of product segmentation, especially in relation to the availability of an increasing base of product formulations and formats, with size one of the main ...

Dec 2013 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Snack Bars in Costa Rica

Snack bars followed the most relevant packaged foods trends, namely the addition of 100% natural ingredients (which are commonly combined with artificial additives) and low calorie formulations, while meeting the increasing need of “convenience”. ...

Dec 2013 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Spreads in Costa Rica

The latest product development in spreads is natural formulations with 100% fruit, natural sweeteners and organic fruit, which are free from preservatives and artificial ingredients. This movement is mainly related to the increasing emergence of ...

Dec 2013 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Bakery in Costa Rica

The main industrial manufacturer of baked goods in Costa Rica during 2013 continued being Gruma Centroamércia, which achieved a 16% current value share. The broad availability and top-of-mind positioning of its leading tortilla brand, Torti Rica, ...

Dec 2013 | US$1,900 | Pages: 67 | Add to cart | View details

Country Report

Biscuits in Costa Rica

One of the most important factors impacting biscuits during 2013 was the increased popularity of artisanal products, which are produced by small local companies and distributed through supermarkets and convenience stores. The current situation might ...

Dec 2013 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Breakfast Cereals in Costa Rica

Breakfast cereals represented one of the most dynamic categories during 2013, mainly as a result of the increasing health awareness among local consumers, which has made them change their regular eating habits and include health and wellness-oriented...

Dec 2013 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Ice Cream in Costa Rica

Innovation towards seasonal products and in/out launches was one of the main 2013 trends in ice cream, with manufacturers including new indulgent ingredients while taking advantage of the most popular cartoon characters, such as Barbie and Hot ...

Dec 2013 | US$900 | Pages: 55 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook