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 Market Research for Costa Rica

Euromonitor publishes reports on industries, consumers and demographics in Costa Rica.

  • Industry specific reports offer insight into market size and market share in Costa Rica; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Costa Rica report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Costa Rica in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Costa Rica statistics factfile.

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Total: (100)



Country Report

Weight Management in Costa Rica

Weight management witnessed further levels of segmentation in 2013, with a broad variety of new brands and line extension targeted to suit different needs according to medical conditions and lifestyle (activity levels and other factors), while ...

Apr 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Wound Care in Costa Rica

Wound care witnesses further levels of product segmentation in 2013, with manufacturers benefiting from package labelling to position their products with adults, juniors, and child-oriented designs. The intensifying trend of practicing sports, ...

Apr 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Analgesics in Costa Rica

Analgesics remained the most important category within OTC, with manufacturers focusing on adding value to their most dynamic products through the offer of line extensions (such as elderly and paediatric lines) and different delivery mechanisms, such...

Apr 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

As in other consumer health categories, manufacturers continued to focus on developing innovative combination products which primarily treat cough, cold and allergy symptoms, such as analgesic + decongestants + expectorant. Given the increasing ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dermatologicals in Costa Rica

Continuing trends for dermatologicals are mainly related to allergic reactions towards the ongoing changing climate conditions combined with short and long-terms effects of sun exposure (as a consequence of ozone depletion) which made topical ...

Apr 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Non-Store Retailing in Costa Rica

As local economic activity continued recovering at a slow pace in 2013, many consumers still had difficulties in finding formal jobs and stable sources of regular incomes, which continued to motivate many Costa Ricans to take up direct sales ...

Mar 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Retailing in Costa Rica

Given the adoption of modern lifestyles and the deeper level of segmentation observed within retailing in Costa Rica, locals continue looking for the best value offers for their regular grocery shopping needs, often being willing to combine different...

Mar 2014 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Grocery Retailers in Costa Rica

In 2013 the major grocery players in Costa Rica considered that the retailing scenario had not undergone any significant changes in comparison to 2012, with a clear trend that continues to benefit the development of larger discounter formats on the ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Non-Grocery Retailers in Costa Rica

As the Costa Rican economy continues to incentivise the construction of new commercial plazas, which includes new shopping centres, as well as a good number of smaller commercial centres, the opening of international franchises stores has ...

Mar 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Coffee in Costa Rica

Manufacturers are taking advantage of their already established brands’ positioning to develop additional levels of segmentation, allowing them to reach the expanding base of upper-income buyers, while charging higher-than-average unit prices for ...

Mar 2014 | US$900 | Add to cart | View details

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