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Company Profile

Costco Wholesale Corp in Retailing

Jan 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Costco Wholesale Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Costco Wholesale Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Costco Wholesale Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Costco Wholesale Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

First quarter fiscal 2012 shows strong start to the year

SWOT: Costco Wholesale Corp

Key challenges: Global growth, continued evolution at home

Competitive Positioning

Costco outperforms competitors and retailing industry in 2010/2011

Costco gains through continued strength in the US

Domestic Market Strategy

Sales in the US dominate Costco's retailing performance

Costco's presence in US overshadowed by store-based retailing

Domestic Market S trategy

Costco's strategy in the US in 2011

Costco to continue to promote its existing business model

Membership levels affirm Costco's popularity with consumers

Economy and presence by state likely to affect Costco in 2012

Demographics likely to require Costco to develop online presence

International Strategy

Internationally Costco's sales growth is led by Canada

Costco Wholesale Corp: Growth prospects by international market

Costco operates in one channel only in most international markets

Costco highlights possible market entries for the future

Multi-channel Strategy

Costco Wholesale Corp: Importance of internet retailing is limited

Costco has limited social media presence, especially outside US

Brand and Private Label Strategies

Retail brands operated by Costco Wholesale Corp

Costco's sales mix shifts towards foods

Brand and Private Label S trategies

Kirkland Signature proves popular with consumers

Opportunities and Recommendations

Key recommendations

Samples

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