54 pages, Jun 2017
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Coty has been undergoing a significant transformation. Having historically relied on fragrances to generate most of its revenue, the company is now diversifying its portfolio in terms of both category and region. The integration of Procter & Gamble’s spin-off beauty brands, Hypermarcas of Brazil and the Burberry licence more than doubles its size in global beauty. Further emerging market expansion and building its digital presence will need to remain the company’s strategic priorities.
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