Beyond the top brands of Halls (Mondelez Perú SA), with just under half of all brand shares, followed by Vick (Procter & Gamble Perú SRL) and Mentholatum (Medifarma SA), being the only other two names holding double-digit brand shares, cough, cold and allergy (hay fever) remedies is a fragmented category. Moreso, the category is highly influenced by the growing demand for prescription products, and this is unlikely to change – at least in the short term.
As a result of the El Niño Costero weather event in the summer of 2023, and the possibility of further events which cause an increase in temperatures in the country, the industry maintains a low growth outlook for the category – since lower rates of common colds and ‘flu are expected given the climate projections. For this reason, companies have been more cautious in terms of launching extensions of lines and products, unlike what was seen in previous years.
Pharyngeal preparations is a subcategory tipped for ongoing growth, as such medicines have been gaining popularity as an economical option, with wide availability across shopping channels, offering pleasant flavours and fast action. Examples here come from brand Multi-Bioticos (Abbott Laboratorios SA) and Gloranta (Good Brands Latam SA), which have launched new options with novel, natural and herbal flavours such as honey, mint, berries, and chicha morada, a local flavour based on purple corn (maíz morado).
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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