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Country Report

Portugal Flag Cough, Cold and Allergy (Hay Fever) Remedies in Portugal

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Allergies are constantly increasing amongst the Portuguese population, because of environmental factors such as pollution or enclosed working spaces. Moreover, Portuguese consumers tend to be more and more aware of such health problems and what they think to be the appropriate treatment. Therefore, they feel confident self-medicating in cases of coughs, colds or mild allergies. This led to growth of 1% in current value terms in 2015, which was a better performance than the negligible negative CAGR registered over the review period.

COMPETITIVE LANDSCAPE

  • Novartis Farma - Produtos Farmaceuticos led cough, cold and allergy (hay fever) remedies in Portugal in 2015, with a 14% value share. The company was the clear leader in other cough/cold and allergies remedies. Even though it was not the leader in valuable subcategories, it benefited from an accumulation of a strong position in several of them, such as cough remedies, nasal sprays and pharyngeal preparations. In pharyngeal preparations the company’s success relies on its well-established brand Mebocaina, which stood in second position in 2015.

PROSPECTS

  • It is difficult to give a precise outlook for sales in this category. Indeed, sales of cold and allergy (hay fever) remedies are mainly dependent on the weather and viral outbreaks. Therefore, sales are expected to continue to record irregular development, due to the vagaries of the weather on coughs and colds in the autumn and winter and allergies in the spring.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Portugal?
  • What are the major brands in Portugal?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 3 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 4 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 5 Sales of Decongestants by Category: Value 2010-2015
  • Table 6 Sales of Decongestants by Category: % Value Growth 2010-2015
  • Table 7 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2015
  • Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020

Cough, Cold and Allergy (Hay Fever) Remedies in Portugal - Company Profiles

Laboratório Medinfar Produtos Farmacêuticos SA in Consumer Health (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Laboratório Medinfar Produtos Farmacêuticos: Key Facts
  • Summary 2 Laboratório Medinfar Produtos Farmacêuticos

COMPETITIVE POSITIONING

  • Summary 3 Laboratório Medinfar Produtos Farmacêuticos: Competitive Position 2015

Novartis Farma - Produtos Farmaceuticos SA in Consumer Health (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Novartis Farma - Produtos Farmaceuticos SA: Key Facts
  • Summary 5 Novartis Farma - Produtos Farmaceuticos SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Novartis Farma - Produtos Farmaceuticos SA: Competitive Position 2015

Omega Pharma Portuguesa Unipessoal Lda in Consumer Health (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Omega Pharma Portuguesa Unipessoal Lda: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Omega Pharma Portuguesa Unipessoal Lda: Competitive Position 2015

Pfizer SA, Laboratórios in Consumer Health (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Laboratórios Pfizer SA: Key Facts
  • Summary 10 Laboratórios Pfizer SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 11 Laboratórios Pfizer SA: Competitive Position 2015

Consumer Health in Portugal - Industry Context

EXECUTIVE SUMMARY

Consumer health sees a positive performance

Self-medication trend sustains sales

Competitive landscape is fragmented

Chemists/pharmacies is still the preferred distribution channel

Moderate growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

First signs of economic recovery positively impact consumer health

Self-medication trend sustains sales

Ageing and obesity drive sales

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 12 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2010-2015
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 15 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 18 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 19 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 12 OTC: Switches 2014-2015

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Cough, Cold and Allergy (Hay Fever) Remedies
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Cough, Cold and Allergy Remedies
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
    • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
    • Cough Remedies
    • Decongestants
      • Nasal Sprays
      • Oral Decongestants
      • Inhalant Decongestants
      • Decongestant Rubs
      • Nasal Decongestant Drops
      • Nasal Decongestant Plasters
    • Medicated Confectionery
    • Pharyngeal Preparations

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Herbal/Traditional vs Standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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