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Country Report

Portugal Flag Cough, Cold and Allergy (Hay Fever) Remedies in Portugal

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • Demand for cough, cold and allergy (hay fever) remedies is extremely seasonal in Portugal and during 2013 value sales fell by more than 1%. Although the winter weather during 2012 and 2013 was quite harsh in Portugal, Portuguese consumers tend to opt for other kind of treatments. Indeed, cough, cold and allergy (hay fever) remedies are more expensive than any other alternative treatments such as home-based remedies and simply using acetaminophen, while Portuguese consumers continue to look for cost savings in an effort to reduce household expenditure, leading the, to opt for lower-priced treatments.

COMPETITIVE LANDSCAPE

  • During 2013, cough, cold and allergy (hay fever) remedies in Portugal was led by Novartis Farma - Produtos Farmaceuticos SA with a 14% value share. The company’s success in the category is based mainly on its strong position in systemic antihistamines/allergy remedies, a category in which is remained the clear leader in 2013 with a 60% value share. In addition to systemic antihistamines/allergy remedies, Novartis Farma also competes in nasal decongestants, cough remedies and pharyngeal preparations. The success of the company can also be attributed to the strength of its popular brand Mebocaina, which is well-known and well established in Portugal due to the strong promotional and advertising support it enjoys in the country. Mebocaina is available in several product variants including Mebocaina, Mebocatuss and the recently launched Mebocaina Anti-Flam. However, Novartis Farma lost ground in cough, cold and allergy (hay fever) remedies in 2013, losing one point percentage in value share. Novartis Farma’s products tend to be more expensive than rival brands and they are certainly more expensive than generic alternatives.

PROSPECTS

  • The latest estimates published by the IMF in October 2013 did not bring much hope for the Portuguese economy, predicting that Portuguese GDP would decline by 1.8% in 2013 before increasing by just 0.8% in 2014. The same forecast predicted that Portugal’s unemployment rate would continue to grow during 2014, reaching 17.7%. This is set to result in further declines being recorded in average disposable income levels in Portugal, a trend which is set to place extra pressure on a consumer base which is already facing major constraints in their household budgets. As a result, Portuguese people are set to become extremely careful about when and how to spend their money, and on what to spend their money. As a result, sales of cough, cold and allergy (hay fever) remedies are expected to decrease marginally in constant value terms over the forecast period as the leading players in the category look to home remedies and low-cost alternatives for the treatment of illnesses.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Portugal?
  • What are the major brands in Portugal?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
  • Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
  • Table 3 Sales of Decongestants by Category: Value 2008-2013
  • Table 4 Sales of Decongestants by Category: % Value Growth 2008-2013
  • Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
  • Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
  • Table 7 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2009-2013
  • Table 8 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2010-2013
  • Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
  • Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Cough, Cold and Allergy (Hay Fever) Remedies in Portugal - Company Profiles

Johnson & Johnson Lda in Consumer Health (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Johnson & Johnson Lda: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 2 Johnson & Johnson Lda: Competitive Position 2013

Laboratório Medinfar Produtos Farmacêuticos SA in Consumer Health (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Laboratório Medinfar Produtos Farmacêuticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Laboratório Medinfar Produtos Farmacêuticos SA: Competitive Position 2013

Novartis Farma - Produtos Farmaceuticos SA in Consumer Health (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Novartis Farma - Produtos Farmaceuticos SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 Novartis Farma - Produtos Farmaceuticos SA: Competitive Position 2013

Pfizer SA, Laboratórios in Consumer Health (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Laboratórios Pfizer SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 8 Pfizer SA, Laboratórios: Competitive Position 2013

Consumer Health in Portugal - Industry Context

EXECUTIVE SUMMARY

Official claims of economic recovery fail to convince Portuguese consumers

The health and wellness trend has a positive impact on sales of consumer health

Consumer health manufacturers focus on their existing brands

Chemists/pharmacies remains the core retail distribution channel in consumer health

Difficult times to come

KEY TRENDS AND DEVELOPMENTS

Value for money and efficacy are key issues in consumer health

International manufacturers dominate consumer health in Portugal

Overall wellbeing, a life goal

The problem of vast numbers of overweight and obese people

MARKET INDICATORS

  • Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 12 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 13 Sales of Consumer Health by Category: Value 2008-2013
  • Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
  • Table 18 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 19 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 9 OTC: Switches 2011-2013

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Cough, Cold and Allergy (Hay Fever) Remedies
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Cough, Cold and Allergy Remedies
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
    • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
    • Cough Remedies
    • Decongestants
      • Nasal Sprays
      • Oral Decongestants
      • Inhalant Decongestants
      • Decongestant Rubs
      • Nasal Decongestant Drops
      • Nasal Decongestant Plasters
    • Medicated Confectionery
    • Pharyngeal Preparations

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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