A growing number of consumers in Thailand are adopting a more preventative approach to health, including taking vitamins and dietary supplements. This is expected to impact demand for cough, cold, and allergy remedies, moving forward, as individuals focus on strengthening their immune systems in a bid to ward off colds, flu and other respiratory illnesses.
The incorporation of herbal ingredients in consumer health products is a growing trend in Thailand and cough, cold and hay fever (allergy) remedies is no exception. Consumers are increasingly seeking safe and natural ways to treat the symptoms, with some favouring herbal/traditional products over standard formulations.
As consumers spend increasing amounts of time online, brands are responding by employing integrated offline and online marketing communication strategies to strengthen their connection with their target audience. Siang Pure, for instance, has focused on increasing consumer engagement through social media activities, including incentivising participation with special gifts to attract more followers to its Facebook page.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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