The forecast period is expected see a positive sales performance for cough, cold and allergy (hay fever) remedies as the return to pre-pandemic lifestyles continues to create ideal preconditions for the spread of mild to moderate viral respiratory illnesses among the Philippine population. While many consumers adopted enhanced hygiene personal routines at the peak of the COVID-19 pandemic, the return to commuting into the office every day and socialising outside of the home once again has resulted in higher incidence of the upper respiratory tract infections that are associated with more common and less serious viral illnesses such as the common cold and less severe strains of influenza.
The trend mentioned above towards the use of natural ingredients such as citrus fruit in OTC cough, cold and allergy (hay fever) remedies is set to continue building during the forecast period as leading brand owners looked to appeal to consumers on the basis that there are acts are more “natural” and less likely to cause serious side effects or contraindications with other medicines. The use of various citrus ingredients such as calamansi and ponkan is likely to continue, while manufacturers are expected to broaden the scope of natural ingredients they use while the category is unlikely to see any major new launches during the forecast period, it is possible that we could see an extension of current product ranges via the introduction of new products that contain natural ingredients or, more likely, a combination of natural ingredients.
With household incomes under pressure due to high inflation and the rising cost of living, the forecast period is expected to see generic products gain ground in cough, cold and allergy (hay fever) remedies. With consumer interest in generic medicines at an all-time high, elevated demand for low-cost OTC products is expected to remain a major category trend, with leading players expected to focus more on offering low-cost generic OTC cough, cold and allergy (hay fever) remedies as a way of increasing volume sales, despite the low margins that these products represent in comparison with the leading brands.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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