Since the start of 2023, three ingredients commonly found in cough, cold and allergy (hay fever) remedies have faced safety reviews, which creates uncertainty for the future outlook and prospects of certain products. In March 2023, the MHRA withdrew pholcodine-containing cough and cold medicines from the local market following a comprehensive safety review of the ingredient that found the potential risks outweigh the benefits.
Ingredient-led purchasing is becoming a more common habit among local consumers. This is partly driven by growing concerns surrounding several medicated ingredients, but also growing awareness of what ingredients they want to consume and why.
The majority of OTC categories within consumer health, including cough, cold and allergy (hay fever) remedies, experienced consecutive years of retail e-commerce decline in 2022 and 2023, although the channel maintains a stronger presence compared to pre-pandemic levels. With a full year without lockdown restrictions, consumers returned to physical stores and were more likely to purchase cough, cold and allergy (hay fever) remedies while doing grocery shopping due to widespread availability.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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