For systemic antihistamines/allergy remedies, there is significant contextual evidence to suggest volume and current value growth over the forecast period, as global warming extends the allergy season over a longer period of time, with an earlier start date and increased pollen production. Research from the Climate Health Institute reveals that the allergy season is around three weeks longer than 30 years ago, with 20% more pollen in the air.
While cough, cold, and allergy (hay fever) remedies is relatively established, new entrants with a clean medicine focus have risen to be insurgent players, due to their natural, no additive focus. Especially aligned with parents’ desire to reduce their children’s intake of non-essential artificial chemicals, dyes, and flavours through medication, notable brands such as Genexa and KinderMed have been able to compete against their leading counterparts, especially as such brands experienced major stock shortages in 2022 from historical spikes in respiratory illness rates.
Illness prevention through the intake of health supplements and homeopathic remedies has grown in popularity post-COVID-19, as consumers recognise the advantages of building a healthy immune system from within to prevent illness, or increase the chance of weaker symptoms if they do become ill. Preventative care immune support products, with claims to improve defence against illnesses, balance the internal microbiome, and decrease recovery times, are often curated with ingredients such as vitamin C, zinc, honey, elderberry, echinacea, and other bioactives.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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