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Lifestyle and Demographic Reports

Euromonitor data and market analysis advances your knowledge of countries and consumers, ensuring accurate and focused strategies for your business. We monitor and analyse trends and influences on consumer behaviour, lifestyle indicators, demographics, and income and expenditure patterns worldwide, including in-depth data and analysis on market segmentation and market size.  

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Future Demographic

Hong Kong, China in 2030: The Future Demographic

The population is expected to surpass the 8 million mark in 2024. The fertility rate is amongst the lowest in the world and in 2030 there will be almost two people aged 65+ for every person aged 0-14. The majority of the population is of Chinese ethnicity

Sep 2011 | $900| Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Japan

Rather than pursue conspicuous consumption, many Japanese consumers now fashion their spending around the Three Ss: sustainable, social and shareable. Of course, there are also many consumers continuing to pursue premium products and services. This split has resulted in a polarisation that is evident in many product markets. Other factors affecting the current consumer landscape include the rising financial clout of women, growing income inequality and the rapidly ageing population.

Sep 2011 | $1,900| Add to cart | View details

Future Demographic

Egypt in 2030: The Future Demographic

In 2030, the population of Egypt will reach 105 million, growth will be driven by increases in the population of almost all ages, with particularly large proportional gains for those aged 65+. Between 2010 and 2030, the country will continue to add more than 1 million people each year. The urban population is set to overtake the rural population for the first time in 2030.

Aug 2011 | $900| Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Kazakhstan

During the review period, Kazakhstan was characterised by fast-growing household disposable incomes which spurred increased demand for a wide range of consumer products. However, the economic downturn caused a dip in spending but consumer confidence is expected to return along with the recovery of the economy over the forecast period. Among the most significant issues confronting the country over the forecast period are the projected housing shortage and changes in the country’s ethnic make-up.

Jul 2011 | $1,900| Add to cart | View details

Future Demographic

Denmark in 2030: The Future Demographic

In 2030, the population of Denmark will reach 5.9 million; this growth will be driven by huge increases in the population aged 65+. Nevertheless, life expectancy in Denmark is low compared to many Western European countries. Between 2010 and 2030 the foreign-born population will increase more than 8 times faster than the Danish-born population.

Jul 2011 | $900| Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Malaysia

Led by a group of educated and more affluent urban professionals, Malaysia’s consumer habits are changing. In many cases Malaysians, particularly young Malaysians, are adopting a more Western form of overt consumerism. This shift was reflected during the review period in a number of sectors, ranging from communications to travel and tourism. These changes are expected to take hold and strengthen over the forecast period, influencing consumer demand and spending in nearly all product categories.

Jul 2011 | $1,900| Add to cart | View details