Croatia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Croatia StatisticsConsumer Lifestyles in CroatiaCroatia Country BriefingsFuture Demographics: Croatia in 2030

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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    Country Report

    Country Report

    Cigarettes in Croatia

    Jul 2018

    The medical profession and government is trying to make smoking as unattractive as possible for smokers. Attacked from all sides (smoking ban, advertising ban, taxation), smokers have started to show a diminishing interest in smoking cigarettes. As ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Croatia

    Jul 2018

    Cigars and cigarillos have a different target consumer group to smoking tobacco. In fact, smoking tobacco has more in common with cigarettes because a lot of roll-your-owners are former cigarette smokers who switched to smoking tobacco for cost ...

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    Country Report

    Country Report

    Tobacco in Croatia

    Jul 2018

    Tobacco is overwhelmingly dominated by the most popular format, cigarettes, which dictates the trends. The trends go in two seemingly opposite directions as there are two forces in action. The first force is the global decline in smoking which ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Croatia

    Jul 2018

    Vapour products had a few years during which they were not sanctioned by any laws as the government did not get the time to pass all the legislation required. The new law on tobacco products’ restriction addressed all tobacco products together, based...

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    Strategy Briefing

    Strategy Briefing

    The Rise of “Lifestyle” Diseases in Developing Countries

    Jun 2018

    Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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    Country Report

    Country Report

    Beer in Croatia

    Jun 2018

    The craft trend is no longer marginal – even the major breweries understand that they need to participate to avoid losing share. The leading Croatian brewery Zagrebacka Pivovara spun off a separate entity to produce craft beer (and enjoy lower ...

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    Country Report

    Country Report

    Cider/Perry in Croatia

    Jun 2018

    The story of cider sounds suspiciously similar to that of flavoured/mixed lager. Appearing out of nowhere, with no previous tradition or knowledge of such a beverage in Croatia, cider was presented by just one manufacturer and just one brand. ...

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    Country Report

    Country Report

    Alcoholic Drinks in Croatia

    Jun 2018

    In 2017, the overall alcoholic drinks market in Croatia saw its third consecutive year of total volume growth. However, 2017 was the first year in the review period in which all three major alcoholic drinks categories – beer, wine and spirits – ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Croatia

    Jun 2018

    In Croatia, RTDs/high-strength premixes are still struggling to attract consumers’ attention as a legitimate alternative to alcoholic drinks prepared on spot. For drinkers in Croatia it is more about the process and social interaction than about the ...

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    Country Report

    Country Report

    Spirits in Croatia

    Jun 2018

    Sales of spirits in Croatia have only just started recovering. Spirits was one of the last fmcg categories to see the benefit of increasing household disposable incomes. This also shows that spirits may be one of the weaker alcoholic drinks ...

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    Country Report

    Country Report

    Wine in Croatia

    Jun 2018

    From winemakers’ point of view, 2017 was satisfactory, although not perfect. The volume of the harvest may not have reached the desired outcome, but the produce harvested was healthy and in good condition. It is expected that the good quality of the ...

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    Country Profile

    Country Profile

    Croatia: Country Profile

    May 2018

    Croatia will continue to see moderate gains in 2018. Steady gains in consumer spending along with robust exports will be the main drivers. Investment should also pick up. Uncertainty surrounding the financial restructuring of Croatia’s largest ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Croatia

    May 2018

    With Croatia’s birth rate continuing to fall, the trend is certainly not helped by increasing emigration to other countries of the EU in search of employment. It is mainly the younger working population that is leaving the country. However, even with...

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    Country Report

    Country Report

    Bath and Shower in Croatia

    May 2018

    Bath and shower is dominated by body wash/shower gel, which was responsible for almost half total value sales in 2017. Body wash/shower gel also continues to be the most dynamic subcategory in terms of new launches and innovation. Combinations of new...

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    Country Report

    Country Report

    Colour Cosmetics in Croatia

    May 2018

    Powder has seen different types of application methods over the review period, now with pads that contain powder inside them. The main benefit of this type of product is convenience, because pads can be used on the go. One of the selling points is ...

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    Country Report

    Country Report

    Deodorants in Croatia

    May 2018

    Over the review period, the ingredients used in deodorants were a particular media focus. The side effects of aluminium oxide and parabens on the skin have made consumers cautious when choosing such products. With antiperspirants blocking the ...

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    Country Report

    Country Report

    Depilatories in Croatia

    May 2018

    Affordable prices in professional beauty salons have become an increasing threat to sales of depilatories in retail. Increasing disposable household income allows consumers to consider having their regular depilation done by a professional, ...

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    Country Report

    Country Report

    Fragrances in Croatia

    May 2018

    There are two types of stores selling fragrances, with distinctively different types of brands sold. Emerging from the economic downturn, health and beauty specialist retailers such as dm - Drogerie Markt doo and Müller control the retailing of ...

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