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Croatia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia.

Croatia StatisticsConsumer Lifestyles in Croatia

Croatia Country BriefingsFuture Demographics: Croatia in 2030

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    Country Report

    Cigarettes in Croatia

    Jul 2017

    Constant efforts from the government and medical professional circles to make smoking unattractive are showing slow but steady results, with volume sales in decline. However, looking back to 2009, when this serious decline started, it is clear that ...

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    Country Report

    Tobacco in Croatia

    Jul 2017

    Cigarettes continues to dominate tobacco in Croatia, accounting for more than 95% of overall volume sales. While cigarettes volume sales continue to decline, with no likelihood of a future recovery, current value sales are rising due to increasing ...

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    Country Profile

    Croatia: Country Profile

    Jul 2017

    The economy will see moderate gains in 2017. Tourism and private final consumption provide moderate support. Spurred by EU funding, public investment should also rise. A recovery in consumer credit is also helpful. Disruptions associated with the ...

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    Country Report

    Beer in Croatia

    Jun 2017

    Parallel to the trend in beer, which has experienced greater variety and a higher number of imported brands from which local consumers can choose, has resulted in a noticeable revolution in local craft beer. Legislation has also noticed the ascent of...

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    Country Report

    Cider/Perry in Croatia

    Jun 2017

    The trend witnessed in flavoured/mixed lager has been repeated in cider/perry; one brewery has created a new type of product, in this case Carlsberg Croatia doo. Local consumers were initially unimpressed until the two main breweries decided to enter...

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    Country Report

    Alcoholic Drinks in Croatia

    Jun 2017

    Comparing sales growth of alcoholic drinks in 2016 to the review period, overall growth rates continued to post positive growth for a second consecutive year. This growth occurred not only in value, but also in volume terms. In addition to beer’s ...

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    Country Report

    Rtds/High-Strength Premixes in Croatia

    Jun 2017

    RTDs/high-strength premixes suffered from not being accepted by Croatians as a concept. Croatian consumers like to mix their own alcoholic drinks, enjoying the process or socially interacting. The convenience of pre-mixed drinks is not strongly ...

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    Country Report

    Spirits in Croatia

    Jun 2017

    Local manufacturers of spirits have welcomed the new changes in legislation concerning excises on spirits. Previously lamenting that the local producer was overburdened by taxation and incapable of competing with foreign players, they were satisfied ...

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    Country Report

    Wine in Croatia

    Jun 2017

    Wine manufactured in Croatia has the reputation of being of very good quality. Despite this, Croatian wine has not managed to promote its name and is virtually unknown outside of the country. Capitalising on the reputation for quality with elevated ...

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    Country Briefing

    Business Dynamics: Croatia

    May 2017

    Croatia’s business environment has progressed, but still needs to improve in order to match peer levels. The country’s business environment faces bureaucratic hurdles that deter foreign investment, however, the government has pledged to reduce ...

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    Country Report

    Baby and Child-Specific Products in Croatia

    Apr 2017

    Given the increase in Croatian households’ disposable incomes, manufacturers were slowly pushing towards premiumisation in 2016. The fact that the number of newborns was still in decline forced them to offset this negative influence by offering more ...

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    Country Report

    Bath and Shower in Croatia

    Apr 2017

    Apart from being the largest category within bath and shower with about a half of all sales in 2016, there was also the most activity from their manufacturers within body wash/shower gel. While bar soap and liquid soap have consumed fresh ideas for ...

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    Country Report

    Colour Cosmetics in Croatia

    Apr 2017

    Looking at trends within cosmetics in 2016, it can be said that women generally turned towards the minimal look. Eyelashes and eyebrows, as well as lips, seemed to be the focus, while complexion tended to be covered more by facial skin care. In ...

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    Country Report

    Deodorants in Croatia

    Apr 2017

    Apart from the almost comprehensive claim of prolonged action, with most promising around 48 hours of product effectiveness, all new deodorants tried to attract attention by excluding potentially harmful chemicals, such as alcohol or aluminium ...

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    Country Report

    Depilatories in Croatia

    Apr 2017

    After the category showed some life through the introduction of in-shower hair removal creams, it was more lethargic in 2016, with attempts to maximise the spoils of new launches. As the new format proved to be only a mediocre success, manufacturers ...

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    Country Report

    Fragrances in Croatia

    Apr 2017

    The long period of economic downturn never impacted sales of fragrances. During the years of greatest hardship for the average Croatian household, fragrances recorded its strongest growth rates. This was a result of Croatians being determined to ...

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    Country Report

    Hair Care in Croatia

    Apr 2017

    The general trend within hair care in 2016, judging by new launches, was taking care of the hair. For this purpose, oil extracts or ceramide are added to products. Modern hair in 2016 should look smooth and healthy, even with help of volumisers, the ...

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    Country Report

    Men's Grooming in Croatia

    Apr 2017

    Croatian men, as usual a bit behind the global trends, started wearing longer beards and combing their hair according to what they call “the hipster” trend. This had an effect on sales of men's grooming, because some new products appeared, unseen ...

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    Country Report

    Oral Care in Croatia

    Apr 2017

    Consumers are after cheaper alternative in oral care, and manufacturers are aware of this. Even renowned and well-advertised global brands go with the flow and place their products on constant price promotions. It is estimated that more than 50% of ...

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    Country Report

    Beauty and Personal Care in Croatia

    Apr 2017

    While during the economic downturn in 2010-2015, beauty and personal care showed signs of resilience and avoided a decline in current value terms, towards the end of that period, particularly after Croatia joined the EU in 2013, value sales began to ...

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