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Croatia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia.

Croatia StatisticsConsumer Lifestyles in Croatia

Croatia Country BriefingsFuture Demographics: Croatia in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Households: Croatia

    Nov 2017

    Croatia’s demographic changes continue to shape its household market, as the overall number of households is expected to decline, while single-person homes will carry on expanding in the coming years. Despite ongoing urbanisation, Croatia still has a...

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    Country Briefing

    Economy, Finance and Trade: Croatia

    Nov 2017

    After recovering from recession in 2015, the Croatian economy continued to grow in 2016. Improved economic performance and favourable global developments have resulted in a rise in foreign direct investment (FDI) inflows, a rise in exports, and an ...

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    Country Report

    Baked Goods in Croatia

    Nov 2017

    Consumers of baked products are slowly becoming fed up with being offered pre-fabricated frozen bread from somewhere in Europe, which is then baked on the spot in the ovens of grocery retailers. Slowly, starting with the capital Zagreb, small craft ...

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    Country Report

    Breakfast Cereals in Croatia

    Nov 2017

    Croatians are increasingly paying attention to breakfast, which was a previously neglected daily meal. Some independent surveys discovered that bread and spreads are still the most widespread type of breakfast, but with breakfast cereals coming close...

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    Country Report

    Processed Fruit and Vegetables in Croatia

    Nov 2017

    About 63% of Croatians consume frozen processed fruit and vegetables in some form. Although only 30% of these consumers think that the frozen variant has an equal presence of vitamins and nutrients as fresh varieties. However, all agree that the two ...

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    Country Report

    Processed Meat and Seafood in Croatia

    Nov 2017

    After imports of meat products in general increased significantly between 2012 and 2015, the salmonella scandal in 2015 decimated sales of fresh meat. In just one year, consumption of poultry fell by 40% in volume terms, and red meat by 25%. While ...

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    Country Report

    Rice, Pasta and Noodles in Croatia

    Nov 2017

    Of the three formats in rice, pasta and noodles, only the ingredients for pasta are grown in Croatia. Noodles and rice products are all imported. However, there is a tradition for eating both rice and pasta in the country. Croatians eat almost the ...

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    Country Profile

    Croatia: Country Profile

    Nov 2017

    The economy will see moderate gains in 2017. Steady gains in private consumption and tourist receipts provide support. Favourable trends in employment and wages are other drivers. A contraction in exports is a drag. Investment is lagging but should ...

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    Country Report

    Ready Meals in Croatia

    Nov 2017

    At the beginning of the review period, foodservice prices were close to retail prices of ready meals, which presented the biggest hurdle to sales. By 2017, rising foodservice prices made it more attractive to opt for a ready meal instead of dining ...

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    Country Report

    Sauces, Dressings and Condiments in Croatia

    Nov 2017

    Sauces, dressings and condiments in Croatia is strongly populated by local options. For example, Vegeta, a highly recognisable Croatian brand, offers a mix of dehydrated vegetables in 11 countries in Central and Eastern Europe. The brand is driving ...

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    Country Report

    Soup in Croatia

    Nov 2017

    Soup is popular in Croatia and there is a local saying: “soup is one half of lunch”. The tradition of family lunches, usually on Sundays, has always featured soup, but made of ingredients used for the main course, not from powder. As this tradition ...

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    Country Report

    Spreads in Croatia

    Nov 2017

    While all types of spreads recorded positive retail current value growth in 2017, they do not stir high interest. On the other hand, honey created interest and debate throughout the review period. There was much concern about dying bees, as well as ...

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    Country Report

    Analgesics in Croatia

    Oct 2017

    Analgesics is a category with products that are largely sold without a prescription. In 2017, the vast majority of value sales were accounted for by systemic analgesics, and only a small percentage by topical analgesics. There was not a wide range of...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Croatia

    Oct 2017

    Over the review period the incidence of flu was irregular, with strong outbreaks seen in some years but not others. The last flu epidemic was seen in 2015, while the winter of 2016/2017 witnessed no significant outbreaks to affect the sales of cough,...

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    Country Report

    Dermatologicals in Croatia

    Oct 2017

    Due to dermatologicals being used to treat conditions of a very personal nature, Croatians tend not to self-medicate in this category. Hence, the majority of dermatologicals are obtained via a prescription. Within categories addressing more common ...

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    Country Report

    Digestive Remedies in Croatia

    Oct 2017

    Indigestion remained a common problem for Croatians in 2017, with indigestion and heartburn remedies accounting for well over half of the wider category’s value sales. The prevalence of indigestion can be attributed to modern lifestyles. Croatians ...

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    Country Report

    Eye Care in Croatia

    Oct 2017

    As employment opportunities in Croatia improve, a growing number of consumers are increasingly being exposed to digital screens, usually laptops, tablets or desktop monitors. This has led to a rise in the incidence of eye-related problems, ...

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