Parallel to the trend in beer, which has experienced greater variety and a higher number of imported brands from which local consumers can choose, has resulted in a noticeable revolution in local craft beer. Legislation has also noticed the ascent of...

The trend witnessed in flavoured/mixed lager has been repeated in cider/perry; one brewery has created a new type of product, in this case Carlsberg Croatia doo. Local consumers were initially unimpressed until the two main breweries decided to enter...

Comparing sales growth of alcoholic drinks in 2016 to the review period, overall growth rates continued to post positive growth for a second consecutive year. This growth occurred not only in value, but also in volume terms. In addition to beer’s ...

RTDs/high-strength premixes suffered from not being accepted by Croatians as a concept. Croatian consumers like to mix their own alcoholic drinks, enjoying the process or socially interacting. The convenience of pre-mixed drinks is not strongly ...

Local manufacturers of spirits have welcomed the new changes in legislation concerning excises on spirits. Previously lamenting that the local producer was overburdened by taxation and incapable of competing with foreign players, they were satisfied ...

Wine manufactured in Croatia has the reputation of being of very good quality. Despite this, Croatian wine has not managed to promote its name and is virtually unknown outside of the country. Capitalising on the reputation for quality with elevated ...

Croatia’s business environment has progressed, but still needs to improve in order to match peer levels. The country’s business environment faces bureaucratic hurdles that deter foreign investment, however, the government has pledged to reduce ...

Given the increase in Croatian households’ disposable incomes, manufacturers were slowly pushing towards premiumisation in 2016. The fact that the number of newborns was still in decline forced them to offset this negative influence by offering more ...

Apart from being the largest category within bath and shower with about a half of all sales in 2016, there was also the most activity from their manufacturers within body wash/shower gel. While bar soap and liquid soap have consumed fresh ideas for ...

Looking at trends within cosmetics in 2016, it can be said that women generally turned towards the minimal look. Eyelashes and eyebrows, as well as lips, seemed to be the focus, while complexion tended to be covered more by facial skin care. In ...

Apart from the almost comprehensive claim of prolonged action, with most promising around 48 hours of product effectiveness, all new deodorants tried to attract attention by excluding potentially harmful chemicals, such as alcohol or aluminium ...

After the category showed some life through the introduction of in-shower hair removal creams, it was more lethargic in 2016, with attempts to maximise the spoils of new launches. As the new format proved to be only a mediocre success, manufacturers ...

The long period of economic downturn never impacted sales of fragrances. During the years of greatest hardship for the average Croatian household, fragrances recorded its strongest growth rates. This was a result of Croatians being determined to ...

The general trend within hair care in 2016, judging by new launches, was taking care of the hair. For this purpose, oil extracts or ceramide are added to products. Modern hair in 2016 should look smooth and healthy, even with help of volumisers, the ...

Croatian men, as usual a bit behind the global trends, started wearing longer beards and combing their hair according to what they call “the hipster” trend. This had an effect on sales of men's grooming, because some new products appeared, unseen ...

Consumers are after cheaper alternative in oral care, and manufacturers are aware of this. Even renowned and well-advertised global brands go with the flow and place their products on constant price promotions. It is estimated that more than 50% of ...

While during the economic downturn in 2010-2015, beauty and personal care showed signs of resilience and avoided a decline in current value terms, towards the end of that period, particularly after Croatia joined the EU in 2013, value sales began to ...

Skin care sales are closely linked with the amount of advertising. Although not as strong as in, for instance oral care, advertising still accounted for a quarter of all skin care revenues in 2015. Once manufacturers decided to cut spending by ...

After the rainy summer of 2014, Croatia was blessed with two consecutive summers of warm and sunny weather, contributing not only to sales of sun care, but also to travel and tourism, and to non-alcoholic drinks, not to mention packaged food with ice...

Zagreb, the latest capital to become part of the EU in 2013. It is the biggest economy with of all ex-Yugoslavian cities, with a total GDP of USD19 billion, ahead of Ljubljana (USD15 billion total GDP at constant 2016 prices). With other major ...