Croatia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Croatia StatisticsConsumer Lifestyles in CroatiaCroatia Country BriefingsFuture Demographics: Croatia in 2030

Country Report

Country Report

Baby and Child-Specific Products in Croatia

May 2018

With Croatia’s birth rate continuing to fall, the trend is certainly not helped by increasing emigration to other countries of the EU in search of employment. It is mainly the younger working population that is leaving the country. However, even with...

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Country Report

Country Report

Bath and Shower in Croatia

May 2018

Bath and shower is dominated by body wash/shower gel, which was responsible for almost half total value sales in 2017. Body wash/shower gel also continues to be the most dynamic subcategory in terms of new launches and innovation. Combinations of new...

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Country Report

Country Report

Colour Cosmetics in Croatia

May 2018

Powder has seen different types of application methods over the review period, now with pads that contain powder inside them. The main benefit of this type of product is convenience, because pads can be used on the go. One of the selling points is ...

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Country Report

Country Report

Deodorants in Croatia

May 2018

Over the review period, the ingredients used in deodorants were a particular media focus. The side effects of aluminium oxide and parabens on the skin have made consumers cautious when choosing such products. With antiperspirants blocking the ...

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Country Report

Country Report

Depilatories in Croatia

May 2018

Affordable prices in professional beauty salons have become an increasing threat to sales of depilatories in retail. Increasing disposable household income allows consumers to consider having their regular depilation done by a professional, ...

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Country Report

Country Report

Fragrances in Croatia

May 2018

There are two types of stores selling fragrances, with distinctively different types of brands sold. Emerging from the economic downturn, health and beauty specialist retailers such as dm - Drogerie Markt doo and Müller control the retailing of ...

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Country Report

Country Report

Hair Care in Croatia

May 2018

For financial reasons, the organic trend has not been adopted in Croatia until very recently. While other European countries have seen this trend impact their markets for many years, Croatia only now sees the momentum increasing. This is also visible...

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Country Report

Country Report

Mass Beauty and Personal Care in Croatia

May 2018

In European terms, Croatian consumers are considered among those with the highest preference for well-recognised branded products. Financial conditions permitting, they would typically choose the highest quality option. Croatian buyers, particular ...

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Country Report

Country Report

Men's Grooming in Croatia

May 2018

Just as men’s grooming was about to lift off, with double-digit growth and a virtual revolution in Croatian beauty and personal care, the credit crunch of 2009 happened and put an end to hopes of a structural change in how Croatian men think about ...

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Country Report

Country Report

Oral Care in Croatia

May 2018

According to several independent agencies, an average Croatian does not purchase more than three tubes of toothpaste a year. Furthermore, research showed that nine out of 10 Croatian households had purchased an oral care product at least once in ...

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Country Report

Country Report

Beauty and Personal Care in Croatia

May 2018

Over the review period, the beauty and personal care market in Croatia has shown a decline in value, after Croatia joined the EU in 2013. In 2017, the trend has finally reversed. While an inflow of relatively cheaper imported beauty and personal care...

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Country Report

Country Report

Premium Beauty and Personal Care in Croatia

May 2018

Croatia always had a premium-seeking consumer group in beauty and personal care. Croatian beauty and personal care consumers traditionally have a tendency to buy somewhat above their level. As this sometimes clashes with their financial standing, ie ...

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Country Report

Country Report

Skin Care in Croatia

May 2018

Growth in skin care comes primarily from premiumisation, with products from the higher price range raising the average unit price, and overall value sales. However, skin care is still dominated by promotions such as price discounts and 2-for-1 ...

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Country Report

Country Report

Sun Care in Croatia

May 2018

2017 was the third consecutive year with a very warm summer and extraordinary results in tourism, with increased number of visits. This affected the growth of sun care the most; indeed, domestic consumption does not change much and thus does not ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Strategy Briefing

Strategy Briefing

Travel Transportation in Eastern Europe

Apr 2018

Travel transportation in Eastern Europe returned to growth, influenced by Russia’s recovery. Airlines are driving the increase in sales, but scheduled airlines are strongly challenged by low cost carriers, which are eroding their share. Bus and rail ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Eastern Europe

Apr 2018

The declining population in Eastern Europe and its rapid ageing is expected to have a significant impact on future demand for a wide range of modern goods and services in the coming years. Disposable incomes are expected to rise between 2017 and ...

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Country Report

Country Report

Away-From-Home Tissue and Hygiene in Croatia

Mar 2018

Tourism, the shiniest star in the Croatian economy, surprised even the most optimistic observers in 2017, with an accelerating increase in visitors and nights. With tourism being the main generator of away-from-home tissue and hygiene sales, the ...

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Country Report

Country Report

Nappies/Diapers/Pants in Croatia

Mar 2018

Per capita volume spending on nappies/diapers/pants ranks Croatia high globally. Croatian parents tend to change nappies quite often daily, but this is reducing, leading to declining per capita volume sales. The depopulation of Croatia is also ...

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Country Report

Country Report

Tissue and Hygiene in Croatia

Mar 2018

While other fast-moving consumer goods have shown significant recovery since 2015, when increasing disposable household income started giving consumers more opportunity to spend, tissue and hygiene has shown little vitality. Still in decline in 2015,...

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