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Croatia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia.

Croatia StatisticsConsumer Lifestyles in Croatia

Croatia Country BriefingsFuture Demographics: Croatia in 2030

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    Croatia: Country Profile

    Apr 2017

    The economy will see moderate gains in 2017. Exports should see a big rebound while investment should rise thanks to an improving business climate. Other parts of the economy such as tourism and private consumption provide limited support. An ...

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    Country Report

    Tissue and Hygiene in Croatia

    Mar 2017

    Tissue and hygiene is one of the last fmcg categories to see no recovery in sales after the economic downturn in 2009. After seven years, tissue and hygiene continued to record a decline in current terms in 2016, although there were better indicators...

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    Country Report

    Retail Tissue in Croatia

    Mar 2017

    Croatians have the habit of using retail tissue products of a higher quality, but in lower quantities. Because of this, per capita volume consumption at 7.6kg in 2016 was 10% below the Western European average and just above half the per capita rate ...

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    Country Report

    Sanitary Protection in Croatia

    Mar 2017

    Before the economic downturn, per capita sales of sanitary protection were approaching the level of usage in North America and Western Europe, with 241 units per woman per year. This, however, all reverted under the burden of diminishing disposable ...

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    Country Report

    Wipes in Croatia

    Mar 2017

    Home care wipes and floor cleaning systems were still to be widely recognised as a useful tool within home care in Croatia in 2016, as the locals still leant towards traditional mops and cloths. On the other hand, Croatians were much more likely to ...

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    Country Report

    Adult Incontinence in Croatia

    Mar 2017

    As the disposable incomes of Croatian households started to rise again, companies decided to try out new concepts and products and see if consumers would accept them. The newest types are guards/shields marketed specifically for women. In Croatia, ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Croatia

    Mar 2017

    On the one hand, the favourable results of the Croatian hospitality industry spurred volume growth of away-from-home tissue and hygiene in 2016, but on the other hand, the decline in prices as a result of increased competition and easier imports had ...

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    Country Report

    Nappies/Diapers/Pants in Croatia

    Mar 2017

    Regarding per capita usage of nappies/diapers/pants, Croatia has quite high usage of nappies/diapers/pants. Usage was more than 1,000 units per child in 2016, which was between the average level in Western Europe and in North America. The main cause ...

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    Country Report

    Bottled Water in Croatia

    Feb 2017

    Bottled water is the biggest soft drinks category, bigger even than carbonates. Still, its actual size is too small to feed a larger number of competitors. With the leader holding a retail value share of 66%, the remainder is too small to make the ...

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    Country Report

    Carbonates in Croatia

    Feb 2017

    The most important development in carbonates in 2016 revolved around brand ownership and distribution over the previous two years. Back in 2015, Badel 1862, a company which managed nothing but financial losses through its non-alcoholic drinks ...

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    Country Report

    Concentrates in Croatia

    Feb 2017

    Concentrates products are quite popular in Croatia, building their competitive advantage over other soft drinks categories through their low price. In situations where price outweighs the flavour or quality, for instance when guests are coming or a ...

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    Country Report

    Energy Drinks in Croatia

    Feb 2017

    Function determines the sales of energy drinks in Croatia, with these products used as mixers in combination with alcoholic drinks both through the off-trade and on-trade channels. In terms of volume, off-trade consumption still prevails, but in ...

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    Country Report

    Juice in Croatia

    Feb 2017

    A popular option in Croatian in on-trade outlets, freshly squeezed juice is slowly spreading into the off-trade as well. With the warming up of the economic climate, disposable incomes are rising and consumers are starting to look for more from their...

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    Country Report

    Soft Drinks in Croatia

    Feb 2017

    After a period of relative calm in terms of competitive relations in the soft drinks industry, the entry of a new player has made things interesting again. Czech-based Kofola CeskoSlovensko as entered soft drinks indirectly in 2015 through the ...

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    Country Report

    RTD Coffee in Croatia

    Feb 2017

    After most of the global RTD coffee brands entered Croatia and explosive growth began, the indications pointed towards significant sales in the future. Unfortunately, the economic downturn ensued soon after that suppressing the demand. In the ...

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    Country Report

    RTD Tea in Croatia

    Feb 2017

    RTD tea cannot claim much popularity with Croatian consumers with it being one of the smaller categories within soft drinks. It is also one of the categories with the least amount of news in 2016, with the focus shifting away from RTD tea....

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    Country Report

    Sports Drinks in Croatia

    Feb 2017

    Apart from RTD coffee, sports drinks is the smallest soft drinks category in volume terms with a marginal importance compared to other, bigger categories. The target audience is very narrow, which makes its penetration into the on-trade unnecessary, ...

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    Country Report

    Coffee in Croatia

    Feb 2017

    Selling coffee in the off-trade channel is very much about having a significant presence. Leading manufacturers have realised it and are trying every possible scenario to push out competing products from the shelves in retail outlets. Recently, the ...

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    Country Report

    Other Hot Drinks in Croatia

    Feb 2017

    The category was so dominated by chocolate-based flavoured powder drinks over the review period that other categories saw virtually no movement in sales and in new launches. In 2016 there were finally some small changes with the launch of the new ...

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    Country Report

    Hot Drinks in Croatia

    Feb 2017

    In 2016 for the second year, GDP growth was recorded in Croatia. Official sources vary in their estimates of growth, but retail growth is usually estimated at 3%. Off-trade hot drinks may not follow the same dynamics, but in the on-trade the market ...

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