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Croatia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia.

Croatia StatisticsConsumer Lifestyles in Croatia

Croatia Country BriefingsFuture Demographics: Croatia in 2030

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    Country Report

    Bottled Water in Croatia

    Feb 2017

    Bottled water is the biggest soft drinks category, bigger even than carbonates. Still, its actual size is too small to feed a larger number of competitors. With the leader holding a retail value share of 66%, the remainder is too small to make the ...

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    Country Report

    Carbonates in Croatia

    Feb 2017

    The most important development in carbonates in 2016 revolved around brand ownership and distribution over the previous two years. Back in 2015, Badel 1862, a company which managed nothing but financial losses through its non-alcoholic drinks ...

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    Country Report

    Concentrates in Croatia

    Feb 2017

    Concentrates products are quite popular in Croatia, building their competitive advantage over other soft drinks categories through their low price. In situations where price outweighs the flavour or quality, for instance when guests are coming or a ...

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    Country Report

    Energy Drinks in Croatia

    Feb 2017

    Function determines the sales of energy drinks in Croatia, with these products used as mixers in combination with alcoholic drinks both through the off-trade and on-trade channels. In terms of volume, off-trade consumption still prevails, but in ...

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    Country Report

    Juice in Croatia

    Feb 2017

    A popular option in Croatian in on-trade outlets, freshly squeezed juice is slowly spreading into the off-trade as well. With the warming up of the economic climate, disposable incomes are rising and consumers are starting to look for more from their...

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    Country Report

    Soft Drinks in Croatia

    Feb 2017

    After a period of relative calm in terms of competitive relations in the soft drinks industry, the entry of a new player has made things interesting again. Czech-based Kofola CeskoSlovensko as entered soft drinks indirectly in 2015 through the ...

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    Country Report

    RTD Coffee in Croatia

    Feb 2017

    After most of the global RTD coffee brands entered Croatia and explosive growth began, the indications pointed towards significant sales in the future. Unfortunately, the economic downturn ensued soon after that suppressing the demand. In the ...

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    Country Report

    RTD Tea in Croatia

    Feb 2017

    RTD tea cannot claim much popularity with Croatian consumers with it being one of the smaller categories within soft drinks. It is also one of the categories with the least amount of news in 2016, with the focus shifting away from RTD tea....

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    Country Report

    Sports Drinks in Croatia

    Feb 2017

    Apart from RTD coffee, sports drinks is the smallest soft drinks category in volume terms with a marginal importance compared to other, bigger categories. The target audience is very narrow, which makes its penetration into the on-trade unnecessary, ...

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    Country Report

    Coffee in Croatia

    Feb 2017

    Selling coffee in the off-trade channel is very much about having a significant presence. Leading manufacturers have realised it and are trying every possible scenario to push out competing products from the shelves in retail outlets. Recently, the ...

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    Country Report

    Other Hot Drinks in Croatia

    Feb 2017

    The category was so dominated by chocolate-based flavoured powder drinks over the review period that other categories saw virtually no movement in sales and in new launches. In 2016 there were finally some small changes with the launch of the new ...

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    Country Report

    Hot Drinks in Croatia

    Feb 2017

    In 2016 for the second year, GDP growth was recorded in Croatia. Official sources vary in their estimates of growth, but retail growth is usually estimated at 3%. Off-trade hot drinks may not follow the same dynamics, but in the on-trade the market ...

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    Country Report

    Tea in Croatia

    Feb 2017

    Compared with the biggest hot drinks category – coffee – tea is really small. With such low sales figures, even the leaders are not particularly happy with the results. Atlantic Grupa dd, although ranking second in 2015 with actual sales of HRK16 ...

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    Country Report

    Home Insecticides in Croatia

    Jan 2017

    The trend in 2016 was in favour of repellents instead of insecticides, which had a 70% value share in 2016. Insecticides that directly kill insects have the reputation of being harmful to the respiratory system and Croatians therefore favour ...

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    Country Report

    Laundry Care in Croatia

    Jan 2017

    Over the review period, the decision by Saponia dd to focus on value for money showed that consumers actively compare the benefits of certain brands with their prices. Other manufacturers began to increase the number of promotions in laundry care. ...

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    Country Report

    Home Care in Croatia

    Jan 2017

    After the return to positive growth in 2015, sales of home care products continued to grow in 2016. This was in line with the performance of the Croatian economy, where GDP and consumer spending showed signs of recovery. Households that used to save ...

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    Country Report

    Polishes in Croatia

    Jan 2017

    Furniture polish is not only the biggest category in polishes with a 53% value share in 2016, but it also had the most activity in terms of new launches. The domination of Pronto prompted the competition to attack the popular global brand. Furniture ...

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    Country Report

    Dishwashing in Croatia

    Jan 2017

    With a third of households in Croatia owning a dishwasher, value sales of automatic dishwashing products performed well with a 40% value share of overall sales in 2016, while hand dishwashing products had the remaining 60% value share. Croatians ...

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    Country Report

    Surface Care in Croatia

    Jan 2017

    Sales of surface care grew strongly in 2016. However, a significant part of the growth was a correction to the -5% current value decline in 2015. Increasing disposable income allows households to spend more than usual on items that they previously ...

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    Country Report

    Toilet Care in Croatia

    Jan 2017

    Due to being perceived as non-essential for the average Croatian household, the 6-year-long economic downturn in Croatia had the biggest effect on the sales of toilet care products. Consumers were very determined about their decisions on where to ...

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