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Croatia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia.

Croatia StatisticsConsumer Lifestyles in Croatia

Croatia Country BriefingsFuture Demographics: Croatia in 2030

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    Country Briefing

    Income and Expenditure: Croatia

    Oct 2017

    After several years of subdued gains, Croatia’s per capita disposable income and spending recorded faster growth over 2015-2016 (due to the country’s improving economy), although Croatian consumers have retained their frugal attitudes towards ...

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    Country Report

    Car Rental in Croatia

    Oct 2017

    As car rental in Croatia is highly dependent on tourism, the positive results of the tourist season also contributed to car rental sales in 2017. However, car rental in Croatia is quite small compared to its potential. Generally speaking, in more ...

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    Country Report

    Airlines in Croatia

    Oct 2017

    The main event for airlines in 2017 was the opening of Dr Franjo Tudman international airport in Zagreb. Apart from the modernisation of the previous airport, the new airport also has much larger capacity and, because of this, many new flights were ...

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    Country Report

    Flows in Croatia

    Oct 2017

    Inbound arrivals had another year of growth at 3% in 2017. This was lower than in 2016, which recorded 9% growth, although nonetheless still quite significant. The reputation which Croatia has built over the last few years continues to attract ...

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    Country Report

    Intermediaries in Croatia

    Oct 2017

    Intermediaries registered retail value growth of 6% in 2017. Intermediaries package holidays online sales contributed to the overall performance as it recorded growth in value sales of 16% in 2017. Croatians, especially travellers who book long ...

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    Country Report

    Lodging in Croatia

    Oct 2017

    In 2017, hotels witnessed positive growth in all its aspects, with retail value growth of 5%, occupancy growth of 3% and room nights up by 5%. Average room rates increased slightly, as a result of increasing demand as well as the improved quality of ...

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    Country Report

    Online Travel Sales To Residents in Croatia

    Oct 2017

    Online travel sales to residents continued its positive performance in 2017 as the population embraced the channel as trustworthy. The strongest positive impact on the channel is that since it was introduced and began to grow, there have been no ...

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    Country Report

    Travel in Croatia

    Oct 2017

    Continuous investment in quality improvement, supported by marketing initiatives, resulted in yet another year of growth in visits as well as higher spending per trip. Inbound arrivals, which is the largest contributor to Croatian tourism, witnessed ...

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    Consumer Lifestyle

    Consumer Lifestyles in Croatia

    Sep 2017

    After suffering through years of recession, consumers have more recently been buoyed by rising incomes and a stronger jobs market, and renewed optimism is spurring increased spending and greater consumer demand for a wide range of items. With ...

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    Country Report

    Cigarettes in Croatia

    Jul 2017

    Constant efforts from the government and medical professional circles to make smoking unattractive are showing slow but steady results, with volume sales in decline. However, looking back to 2009, when this serious decline started, it is clear that ...

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    Country Report

    Tobacco in Croatia

    Jul 2017

    Cigarettes continues to dominate tobacco in Croatia, accounting for more than 95% of overall volume sales. While cigarettes volume sales continue to decline, with no likelihood of a future recovery, current value sales are rising due to increasing ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Croatia

    Jul 2017

    For Croatia, it can be said that smokers of cigars and cigarillos and smoking tobacco do not have much in common, with users of fine cut tobacco behaving more like cigarette smokers, being price-aware and calculating whether it is financially viable ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Croatia

    Jul 2017

    The fears of vapour product users came to reality in May 2017, with new tobacco legislation completely incorporating the guidelines from EU Directive 40/2014. This means that “e-cigarettes” are treated the same as cigarettes and banned from public ...

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    Country Profile

    Croatia: Country Profile

    Jul 2017

    The economy will see moderate gains in 2017. Tourism and private final consumption provide moderate support. Spurred by EU funding, public investment should also rise. A recovery in consumer credit is also helpful. Disruptions associated with the ...

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    Country Report

    Beer in Croatia

    Jun 2017

    Parallel to the trend in beer, which has experienced greater variety and a higher number of imported brands from which local consumers can choose, has resulted in a noticeable revolution in local craft beer. Legislation has also noticed the ascent of...

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    Country Report

    Cider/Perry in Croatia

    Jun 2017

    The trend witnessed in flavoured/mixed lager has been repeated in cider/perry; one brewery has created a new type of product, in this case Carlsberg Croatia doo. Local consumers were initially unimpressed until the two main breweries decided to enter...

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    Country Report

    Alcoholic Drinks in Croatia

    Jun 2017

    Comparing sales growth of alcoholic drinks in 2016 to the review period, overall growth rates continued to post positive growth for a second consecutive year. This growth occurred not only in value, but also in volume terms. In addition to beer’s ...

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    Country Report

    Rtds/High-Strength Premixes in Croatia

    Jun 2017

    RTDs/high-strength premixes suffered from not being accepted by Croatians as a concept. Croatian consumers like to mix their own alcoholic drinks, enjoying the process or socially interacting. The convenience of pre-mixed drinks is not strongly ...

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    Country Report

    Spirits in Croatia

    Jun 2017

    Local manufacturers of spirits have welcomed the new changes in legislation concerning excises on spirits. Previously lamenting that the local producer was overburdened by taxation and incapable of competing with foreign players, they were satisfied ...

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    Country Report

    Wine in Croatia

    Jun 2017

    Wine manufactured in Croatia has the reputation of being of very good quality. Despite this, Croatian wine has not managed to promote its name and is virtually unknown outside of the country. Capitalising on the reputation for quality with elevated ...

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