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Croatia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia.

Croatia StatisticsConsumer Lifestyles in Croatia

Croatia Country BriefingsFuture Demographics: Croatia in 2030

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    Country Report

    Home Insecticides in Croatia

    Jan 2017

    The trend in 2016 was in favour of repellents instead of insecticides, which had a 70% value share in 2016. Insecticides that directly kill insects have the reputation of being harmful to the respiratory system and Croatians therefore favour ...

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    Country Report

    Laundry Care in Croatia

    Jan 2017

    Over the review period, the decision by Saponia dd to focus on value for money showed that consumers actively compare the benefits of certain brands with their prices. Other manufacturers began to increase the number of promotions in laundry care. ...

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    Country Report

    Home Care in Croatia

    Jan 2017

    After the return to positive growth in 2015, sales of home care products continued to grow in 2016. This was in line with the performance of the Croatian economy, where GDP and consumer spending showed signs of recovery. Households that used to save ...

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    Country Report

    Polishes in Croatia

    Jan 2017

    Furniture polish is not only the biggest category in polishes with a 53% value share in 2016, but it also had the most activity in terms of new launches. The domination of Pronto prompted the competition to attack the popular global brand. Furniture ...

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    Country Report

    Dishwashing in Croatia

    Jan 2017

    With a third of households in Croatia owning a dishwasher, value sales of automatic dishwashing products performed well with a 40% value share of overall sales in 2016, while hand dishwashing products had the remaining 60% value share. Croatians ...

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    Country Report

    Surface Care in Croatia

    Jan 2017

    Sales of surface care grew strongly in 2016. However, a significant part of the growth was a correction to the -5% current value decline in 2015. Increasing disposable income allows households to spend more than usual on items that they previously ...

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    Country Report

    Toilet Care in Croatia

    Jan 2017

    Due to being perceived as non-essential for the average Croatian household, the 6-year-long economic downturn in Croatia had the biggest effect on the sales of toilet care products. Consumers were very determined about their decisions on where to ...

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    Country Report

    Bleach in Croatia

    Jan 2017

    Consumers in Croatia do not think a great deal about the environmental impact of using chlorine. Varikina, which is the local term for bleach, is used because it contains chlorine. It is used as a drain opener, a descaler or a surface cleaner for ...

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    Country Report

    Air Care in Croatia

    Jan 2017

    There are only four global brands of air care in Croatia in 2016. No new players entered the market, which consolidated around the leading player. The market is too small to maintain a larger group of companies....

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    Country Profile

    Croatia: Country Profile

    Jan 2017

    The economy will see moderate gains in 2017. Spurred by improving business conditions, investment is rising. Other parts of the economy including exports, tourism and private consumption provide limited support. A growing degree of political ...

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    Country Report

    Non-Store Retailing in Croatia

    Jan 2017

    Internet retailing, despite registering significant growth rates over the review period, operated beneath its potential in Croatia. The main reasons for this were low internet penetration and consumers’ reluctance to make online payments. However, a ...

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    Country Report

    Retailing in Croatia

    Jan 2017

    Retailing in Croatia had a good year in 2016 in terms of sales, even better than 2015. Official statistics reported retail growth every month since August 2014. Growth was so strong that the category can reasonably expect to reach pre-recession peak ...

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    Country Report

    Non-Grocery Specialists in Croatia

    Jan 2017

    During the economic downturn, consumers acquired the habit of saving money by simply spending less or postponing the purchase of long-lasting objects of greater value. Leisure and personal goods in particular, as well as electronics and appliances, ...

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    Country Report

    Grocery Retailers in Croatia

    Jan 2017

    Croatians consider spending on grocery products as necessary expenditure, thus making it inelastic to events in the general economy. During the economic downturn, sales in grocery declined less than the general economy. At the cost of allocating a ...

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    Country Report

    Dairy in Croatia

    Dec 2016

    Local company Dukat, which is owned by Groupe Lactalis, has been the undisputed leader in cheese in Croatia for decades. The company continued to extend its lead in 2016, with its overall retail value share in the category increasing by one ...

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    Country Report

    Confectionery in Croatia

    Dec 2016

    Traditionally the leader in sweet snacks in Croatia, Kraš is also the leader in chocolate confectionery. Very strong consumer loyalty kept this company at the top over the review period, although its share has been declining. 10 years ago Kraš held a...

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    Strategy Briefing

    Low-Cost Air Travel in the EU: A Transformative Factor for City Economies

    Dec 2016

    Due to low-cost carriers, air travel in the EU has become more affordable, and smaller regional airports have gained an opportunity for revival. Since air infrastructure is considered a strong promoter of growth in cities, this report investigates ...

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    Country Briefing

    Business Dynamics: Croatia

    Nov 2016

    Croatia’s 2013 accession to the EU has brought with it several reforms, subsequently improving the business space. However, in comparison to its Eastern European peers in the EU, the nation has still many improvements to make, especially in ...

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    Country Briefing

    Economy, Finance and Trade: Croatia

    Nov 2016

    After six successive years of prolonged recession, the Croatian economy started to recover in 2015. Over 2010-2015, the country largely benefited from a significant improvement in its budget deficit and external balances. However, low levels of ...

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    Country Report

    Packaged Food in Croatia

    Nov 2016

    Packaged food has never been much influenced by the economy given its essential nature. But, just as consumers have been reluctant to sharply reduce their purchases of packaged food during the hardest economic times, they are inert in increasing ...

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