26 pages, Oct 2015
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Ctrip is China’s leading online travel agency, and recorded rapid growth over the review period. This is expected to continue in the forecast period, fuelled by its current expansion to lower tier Chinese cities. In the longer term, Ctrip is expected to expand further throughout Asia Pacific. The mobile channel is a key focus for the company, due to its wide popularity among Chinese consumers, and accounts for a substantial share of its total sales.
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