Customer Insight

Understanding today’s consumer goes beyond the ‘who’, ‘what’ and ‘where’. Companies need to understand the demographic and socio-economic structure and segmentation shaping and defining consumer and business-to-business customer perceptions and behaviours. Through in-depth analysis of customer dynamics, we provide the vital links helping clients fine tune their products and services, increasing the appeal to their customer base.

Issues we address

We help clients address a wide spectrum of business issues. Typical client questions and needs include:

What are the right target customers for my product?
Do we need a customer segmentation analysis?
What are my customer’s preferences, requirements and priorities?
What are my customers unmet needs and wants?
Can you predict customer behaviour towards my product?
Will this new product appeal to my target customer?
How do customers perceive us and our competitors?
What is the best positioning for our product?
What are the positioning platforms for products within the category?
Can you build a list of potential business customers?

Capabilities

We offer a range of services tailored to each client’s needs. Our consultants will design a solution making full use of a client’s existing customer data, consolidating them with custom research. Our capabilities include:

Customer analytics
Image and perception analysis
Income distribution models
Product concept testing
Segmentation analysis
Conjoint analysis
Usage and attitude surveys
Demographic and socio-economic benchmarking
Product positioning and claims

Benefits

We help marketers and marketing managers find new customers and develop innovative and winning strategies for market entry and product development planning.

Make informed, evidence-based decisions
Current and future segmentation of key target groups, including size and spending profiles
Identify unmet needs and wants and anticipate customer behaviour
Minimise risk in new product development or country targeting processes
Receive a qualified list of potential customers

About Consulting

Customer Insight

Organisation Types We Support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"Our relationship with Euromonitor is very beneficial to our business. The information we receive from Euromonitor is timely, insightful and actionable." Finance Director, Cadbury Schweppes

"The competitive insight Euromonitor provided us exceeded all expectations and actively impacts our strategy decision making process. They have provided us with insight that went well beyond our existing knowledge base, allowing us to better assess our future roadmap of opportunities." Strategic Planning Director, Whirlpool International