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Czech Republic

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Czech Republic.

Czech Republic StatisticsConsumer Lifestyles in the Czech Republic

Czech Republic Country Briefings

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    Country Report

    Air Care in the Czech Republic

    Jan 2017

    Air care sales in the Czech Republic were positively impacted by an improving economic climate in 2016, which marginally increased consumer demand for the products. Slowly rising average unit prices of air care, despite intensive price competition, ...

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    Country Report

    Bleach in the Czech Republic

    Jan 2017

    Bleach has continued to suffer from a growing negative perception among Czech consumers, due to its chemical nature, thus being harmful to the environment. In addition to this, bleach was increasingly considered as potentially dangerous to human ...

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    Country Report

    Dishwashing in the Czech Republic

    Jan 2017

    Dishwashing in the Czech Republic grew by 2% in current value terms reaching sales of CZK1.6 billion in 2016. It benefited from positive economic development and slowly strengthening purchasing power among Czech consumers in 2016. A growing ...

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    Country Report

    Home Insecticides in the Czech Republic

    Jan 2017

    Value sales of home insecticides rose by 1% in current terms in 2016, benefiting from a mild winter which resulted in a rising appearance of insects such as mosquitos which, in turn, triggered slightly stronger demand for home insecticides. However, ...

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    Country Report

    Laundry Care in the Czech Republic

    Jan 2017

    According to statistical evidence, laundry care was the most often promoted category within not only home care, but among all retail categories in terms of price promotions and discounts in 2016. Intensive price competition led to price wars which ...

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    Country Report

    Home Care in the Czech Republic

    Jan 2017

    Home care in the Czech Republic recorded positive value sales growth during 2016, with sales driven by strengthening purchasing power and a rising number of Czech households. Value sales growth remained sluggish in 2016 despite a growing ...

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    Country Report

    Polishes in the Czech Republic

    Jan 2017

    Current value sales of polishes increased by 1% in 2016, totalling CZK357 million. Sales growth in 2016 ended up in positive territory for all categories: metal, shoe, floor and furniture polish. This occurred thanks to growing consumer interest in ...

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    Country Report

    Surface Care in the Czech Republic

    Jan 2017

    Surface care generated 1% growth in current value terms in 2016, reaching sales of CZK1.1 billion. Sales were positively impacted by a slowly growing number of households in 2016 as the result of low interest rates on mortgages. Slowly improving ...

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    Country Report

    Toilet Care in the Czech Republic

    Jan 2017

    Current value sales of toilet care grew by 1% in 2016 totalling CZK888 million, driven by the performance of rim blocks and toilet liquids/foam. Affordable loans increased the number of households during 2016 which, in turn, positively impacted ...

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    Country Report

    Air Treatment Products in the Czech Republic

    Nov 2016

    Air treatment products benefited from the long summer and heatwaves in 2016, not only witnessed during the summer. May and June especially were hotter than usual and demand for air treatment products increased during these months. All types of air ...

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    Country Report

    Dishwashers in the Czech Republic

    Nov 2016

    Dishwashers had a penetration rate of only 28% in the Czech Republic in 2016. Innovation in terms of higher energy efficiency, lower water consumption and greater capacity helped to increase the product’s popularity and contributed to retail volume ...

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    Country Report

    Food Preparation Appliances in the Czech Republic

    Nov 2016

    Food preparation appliances registered retail volume growth of 3% in 2016. Greater demand for higher quality products was driven by improving economic conditions. Growth increased particularly among products at middle to premium price levels. Some ...

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    Country Report

    Home Laundry Appliances in the Czech Republic

    Nov 2016

    Home laundry appliances registered retail volume growth of 3% in 2016. The category benefited from the rising purchasing power of Czech consumers and high popularity of freestanding home laundry appliances, while more convenient products with ...

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    Country Report

    Irons in the Czech Republic

    Nov 2016

    Demand increased for higher quality irons with innovative features, which caused the replacement cycle of irons to increase. Also, the need to iron clothes reduced due to the rising quality of fabrics. As a result the category registered negative ...

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    Country Report

    Large Cooking Appliances in the Czech Republic

    Nov 2016

    Large cooking appliances continued to witness slow retail volume sales growth of 2% in 2016. A similar performance was seen over the review period. The category benefited from modernisation of Czech households, supported by economic growth in the ...

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    Country Report

    Microwaves in the Czech Republic

    Nov 2016

    Despite microwaves not being associated with healthy meal preparation, the category continued to register slow retail volume growth in 2016. Microwaves were no longer used only for meal heating, but convenient functions such as grilling, steaming and...

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    Country Report

    Consumer Appliances in the Czech Republic

    Nov 2016

    The rising purchasing power of Czech consumers was reflected in increasing demand for higher quality products with innovative features, such as smart appliances or products with higher energy efficiency. Moreover, appliances with a better design ...

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    Country Report

    Personal Care Appliances in the Czech Republic

    Nov 2016

    Czech consumers’ interest in their personal appearance increased, especially among men – wearing a beard was trendy, which benefited hair care appliances. Demand for oral care appliances increased due to Czech consumers’ problems with their teeth – ...

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    Country Report

    Refrigeration Appliances in the Czech Republic

    Nov 2016

    Refrigeration appliances continued to register stable retail volume growth in 2016, of 3%. The performance was driven by improving economic conditions in the country, which supported more regular replacement purchases of refrigeration appliances. ...

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    Country Report

    Small Cooking Appliances in the Czech Republic

    Nov 2016

    Small cooking appliances registered retail volume growth of 2% in 2016. The high usage and regular replacement purchases of small cooking appliances drove the growth. For consumers, the most important factor when purchasing a new small cooking ...

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