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Country Report

India Flag Dairy in India

| Pages: 104

Price: US$1,900

About this Report

Executive Summary

Cheese

TRENDS

  • As consumers continue to gain exposure to different varieties of cheese in foodservice, they started to look for such cheese forms in retail stores. Most of the consumers, especially in urban areas, use processed cheese to make pizzas and burgers. They were further attracted by the increased visibility of several cheese forms, including slices and cubes on large shelves in modern retail stores. To generate awareness, manufacturers such as GCMMF started to print food recipes made with cheese on the product packaging in 2013.

COMPETITIVE LANDSCAPE

  • Gujarat Co-operative Milk Marketing Federation Ltd remained the leader with a value share of 48% in 2013. The company’s long established presence and wide distribution network helped it to maintain its consumer base. In addition, the company extended its distribution network further and introduced different cheese variants, including pizza mozzarella cheese to cater to urban consumers in 2012 and 2013.

PROSPECTS

  • Consumers are likely to become more aware of the use of different cheese varieties such as cheddar mainly due to its increased use in consumer foodservice outlets, including pizza chains. As consumers become more aware, they would look for different varieties in retail stores and gourmet stores. To tap into the demand, manufacturers such as GCMMF and Parag Milk Foods Pvt Ltd, are likely to continue cheese varieties including cheddar cheese and pizza cheese which did not have a presence in India before. Driven by such factors, cheese is likely to see a constant value CAGR of 14% over the forecast period.

Drinking Milk Products

TRENDS

  • Growing awareness about hygiene pushes consumers to move from loose milk to packaged milk increasingly in 2013. Interestingly, many consumers, especially in urban areas, moved to UHT milk as it is considered healthier than fresh milk in pouches. Further, consumption of long-life/UHT milk has gained popularity amongst educated urban families where family members do not have time to buy milk daily and instead purchase their groceries, including milk, over the weekend. To leverage on the growing preference, many domestic manufacturers, including Mahanand Dairy, a venture of Maharashtra Rajya Sahakari Dudh Mahasangh, and Maryadit (MRSDMM), introduced UHT milk in 2013.

COMPETITIVE LANDSCAPE

  • Gujarat Co-operative Milk Marketing Federation Ltd continued to maintain the lead with a value share of 13% in 2013. The company’s long established presence, wide distribution network and strong brand image that it built for its brand Amul, helped to maintain the lead in 2012 and 2013. In addition, the company continued to expand its distribution network further by increasing the number of milk parlours across the country.

PROSPECTS

  • Drinking milk products is likely to witness many new launches, especially in flavoured milk and UHT milk over the forecast period. In addition, manufacturers such as Karnataka Cooperative Milk Producers Federation Ltd and Nestlé India are likely to continue introducing fortified UHT products and push it to urban consumers. Since most urban consumers become increasingly health conscious and are also likely to experience an increase in affluence, they will start to buy fortified milk brands, such as Nestle A+ increasingly over the forecast period.

Yoghurt and Sour Milk Drinks

TRENDS

  • Yoghurt and sour milk drinks became increasingly popular amongst health conscious consumers, especially mothers who wanted healthier snacks for their children. Products such as flavoured spoonable yoghurt and flavoured sour drinks offered a perfect combination of good taste and heath and were well received by consumers therefore. Leading manufacturers, including Nestlé India Ltd, Danone Food & Beverages Pvt Ltd and Parag Milk Foods Pvt Ltd, introduced yoghurt variants in local flavours to suit the Indian palate.

COMPETITIVE LANDSCAPE

  • Gujarat Co-operative Milk Marketing Federation (GCMMF) Ltd is likely to surpass KMF and emerge as the leading company with a value share of over 18% in 2013. The company recorded the fastest increase in value sales to emerge as the leader in yoghurt and sour milk products. The company continued to enjoy a trusted brand name under its brand Amul, across the country. Additionally, the company expanded its distribution and reach to market the Amul brand of yoghurt.

PROSPECTS

  • Sour milk drinks and flavoured spoonable yoghurt are likely to emerge as preferred snacks among health conscious consumers. The trend would be supported by the increased visibility of yoghurt and sour milk drinks in modern retail stores. Additionally, many manufacturers are likely to make an entry into yoghurt and sour milk drinks to tap into the growing consumption of sour milk drinks.

Other Dairy

TRENDS

  • Other dairy continued to witness limited growth due to the low popularity of products, including cream, coffee whiteners, and condensed milk. A few consumers, mainly in urban areas, continued to use products such as condensed milk to make desserts and cakes at home. Of all the products, coffee whiteners remained the most popular mainly because of its growing use as a substitute for milk. Other dairy value sales are likely to grow by 13%. The growth is mainly due to the continued uptake of products, such as coffee whiteners and condensed milk.

COMPETITIVE LANDSCAPE

  • Nestlé India Pvt Ltd continued to lead with a value share of 52% in 2013. However, other dairy remained a duopolistic market with Nestlé India and Gujarat Co-operative Milk Marketing Federation (GCMMF) accounting for 92% of value sales in 2012 and expected to hold the same share in 2013. The companies continued to enjoy a strong hold on other dairy, mainly due to the huge popularity of their brands – Amul, Milkmaid and Everyday. Additionally, the companies enjoy strong presence and continued to focus on expanding their distribution further. For instance, GCMMF focused on increasing its visibility in South Indian cities as well.

PROSPECTS

  • As the majority of Indian consumers continue to prefer fresh dairy products, the popularity of other dairy products will remain restricted to only a few urban households. Since most of the products including cream and condensed milk are bought occasionally, other dairy is not likely to show strong growth over the forecast period. Other dairy is likely to see a constant value CAGR of 2% over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dairy in India?
  • What are the major brands in India?
  • How has the economic downturn impacted sales performance given its staple food status?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dairy in India - Category Analysis

YOGHURT AND SOUR MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2008-2013
  • Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2008-2013
  • Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2008-2013
  • Table 5 Sales of Yoghurt by Soy-based vs Dairy-based: % Value 2012
  • Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2009-2013
  • Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2010-2013
  • Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
  • Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

DRINKING MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Drinking Milk Products by Category: Volume 2008-2013
  • Table 14 Sales of Drinking Milk Products by Category: Value 2008-2013
  • Table 15 Sales of Drinking Milk Products by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Drinking Milk Products by Category: % Value Growth 2008-2013
  • Table 17 Sales of Flavoured Milk Drinks by Chilled vs Ambient: % Volume Analysis 2008-2013
  • Table 18 Sales of Milk by Type: % Value Breakdown 2008-2013
  • Table 19 NBO Company Shares of Drinking Milk Products: % Value 2009-2013
  • Table 20 LBN Brand Shares of Drinking Milk Products: % Value 2010-2013
  • Table 21 Distribution of Drinking Milk Products by Format: % Value 2008-2013
  • Table 22 Forecast Sales of Drinking Milk Products Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Drinking Milk Products Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2013-2018

CHEESE

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Cheese by Category: Volume 2008-2013
  • Table 27 Sales of Cheese by Category: Value 2008-2013
  • Table 28 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 30 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 31 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2013
  • Table 32 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 33 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 34 Distribution of Cheese by Format: % Value 2008-2013
  • Table 35 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 36 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 37 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 38 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

OTHER DAIRY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Other Dairy by Category: Volume 2008-2013
  • Table 40 Sales of Other Dairy by Category: Value 2008-2013
  • Table 41 Sales of Other Dairy by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Other Dairy by Category: % Value Growth 2008-2013
  • Table 43 Distribution of Other Dairy by Format: % Value 2008-2013
  • Table 44 Forecast Sales of Other Dairy by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Other Dairy by Category: Value 2013-2018
  • Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2013-2018

Dairy in India - Company Profiles

Britannia Industries Ltd in Packaged Food (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Britannia Industries Ltd: Key Facts
  • Summary 2 Britannia Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Britannia Industries Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Britannia Industries Ltd: Competitive Position 2013

Gujarat Co-operative Milk Marketing Federation Ltd in Packaged Food (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Gujarat Co-operative Milk Marketing Federation Ltd: Key Facts
  • Summary 6 Gujarat Co-operative Milk Marketing Federation Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Gujarat Co-operative Milk Marketing Federation Ltd: Competitive Position 2013

Karnataka Cooperative Milk Producers Federation Ltd in Packaged Food (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Karnataka Cooperative Milk Producers Federation Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Karnataka Cooperative Milk Producers Federation Ltd: Competitive Position 2013

Mother Dairy Fruit & Vegetable Pvt Ltd in Packaged Food (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Mother Dairy Fruit & Vegetable Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Mother Dairy Fruit & Vegetable Ltd: Competitive Position 2013

Nestlé India Ltd in Packaged Food (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Nestlé India Ltd: Key Facts
  • Summary 13 Nestlé India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 14 Nestlé India Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 15 Nestlé India Ltd: Competitive Position 2013

Packaged Food in India - Industry Context

EXECUTIVE SUMMARY

Robust growth in packaged food in 2013

Rural plays a big role in growth

Domestic players stood firm against multinationals

Traditional channels continue to dominate distribution

Rosy picture ahead for packaged food

KEY TRENDS AND DEVELOPMENTS

Premiumisation in impulse and indulgence products

Rural is the next urban for food manufacturers

Digital media used for marketing in promotions

Consumer foodservice industry drives retail sales

Adults are the new target audience

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 48 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 49 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 51 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 52 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 53 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 54 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 55 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 56 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 57 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 58 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 60 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 63 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 64 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 65 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 66 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 67 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 68 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 69 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 70 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 71 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 72 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 73 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 74 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 75 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 76 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 77 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 78 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 79 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 80 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 81 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 82 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 83 Sales of Packaged Food by Category: Value 2008-2013
  • Table 84 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 85 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 86 Sales of Packaged Food by Region: Value 2008-2013
  • Table 87 Sales of Packaged Food by Region: % Value Growth 2008-2013
  • Table 88 Sales of Packaged Food by Rural vs Urban: % Value 2013
  • Table 89 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 90 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 91 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 92 Penetration of Private Label by Category: % Value 2008-2013
  • Table 93 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 94 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 95 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 96 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 97 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 98 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Dairy
      • Cheese
        • Processed Cheese
          • Spreadable Processed Cheese
          • Unspreadable Processed Cheese
        • Unprocessed Cheese
          • Hard Cheese
            • Packaged Hard Cheese
            • Unpackaged Hard Cheese
          • Soft Cheese
          • Spreadable Unprocessed Cheese
      • Drinking Milk Products
        • Flavoured Milk Drinks
          • Dairy Only Flavoured Milk Drinks
          • Flavoured Milk Drinks with Fruit Juice
        • Flavoured Powder Drinks
          • Chocolate-Based Flavoured Powder Drinks
          • Malt-Based Hot Drinks
          • Non-Chocolate-Based Flavoured Powder Drinks
        • Milk
          • Cow's Milk
            • Fresh/Pasteurised Milk
              • Fat-Free Fresh/Pasteurised Milk
              • Full Fat Fresh/Pasteurised Milk
              • Semi Skimmed Fresh/Pasteurised Milk
            • Long-Life/UHT Milk
              • Fat-Free Long Life/UHT Milk
              • Full Fat Long Life/UHT Milk
              • Semi Skimmed Long Life/UHT Milk
          • Goat Milk
        • Powder Milk
        • Non-Dairy Milk Alternatives
          • Soy Drinks
          • Soy Milk
          • Other Non-Dairy Milk Alternatives
      • Yoghurt and Sour Milk Products
        • Sour Milk Products
        • Yoghurt
          • Drinking Yoghurt
          • Spoonable Yoghurt
            • Flavoured Spoonable Yoghurt
            • Fruited Spoonable Yoghurt
            • Plain Spoonable Yoghurt
      • Other Dairy
        • Chilled and Shelf Stable Desserts
          • Dairy-Based Desserts
            • Chilled Dairy-Based Desserts
            • Shelf Stable Dairy-Based Desserts
          • Soy-Based Desserts
            • Chilled Soy-Based Desserts
            • Shelf Stable Soy-Based Desserts
        • Chilled Snacks
        • Coffee Whiteners
        • Condensed/Evaporated Milk
          • Flavoured, Functional Condensed Milk
          • Plain Condensed/Evaporated Milk
        • Cream
        • Fromage Frais and Quark
          • Flavoured Fromage Frais and Quark
          • Plain Fromage Frais and Quark
          • Savoury Fromage Frais and Quark

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Chilled vs Ambient
  • Soy-based vs Dairy-based
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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