- As consumers continue to gain exposure to different varieties of cheese in foodservice, they started to look for such cheese forms in retail stores. Most of the consumers, especially in urban areas, use processed cheese to make pizzas and burgers. They were further attracted by the increased visibility of several cheese forms, including slices and cubes on large shelves in modern retail stores. To generate awareness, manufacturers such as GCMMF started to print food recipes made with cheese on the product packaging in 2013.
- Gujarat Co-operative Milk Marketing Federation Ltd remained the leader with a value share of 48% in 2013. The company’s long established presence and wide distribution network helped it to maintain its consumer base. In addition, the company extended its distribution network further and introduced different cheese variants, including pizza mozzarella cheese to cater to urban consumers in 2012 and 2013.
- Consumers are likely to become more aware of the use of different cheese varieties such as cheddar mainly due to its increased use in consumer foodservice outlets, including pizza chains. As consumers become more aware, they would look for different varieties in retail stores and gourmet stores. To tap into the demand, manufacturers such as GCMMF and Parag Milk Foods Pvt Ltd, are likely to continue cheese varieties including cheddar cheese and pizza cheese which did not have a presence in India before. Driven by such factors, cheese is likely to see a constant value CAGR of 14% over the forecast period.
Drinking Milk Products
- Growing awareness about hygiene pushes consumers to move from loose milk to packaged milk increasingly in 2013. Interestingly, many consumers, especially in urban areas, moved to UHT milk as it is considered healthier than fresh milk in pouches. Further, consumption of long-life/UHT milk has gained popularity amongst educated urban families where family members do not have time to buy milk daily and instead purchase their groceries, including milk, over the weekend. To leverage on the growing preference, many domestic manufacturers, including Mahanand Dairy, a venture of Maharashtra Rajya Sahakari Dudh Mahasangh, and Maryadit (MRSDMM), introduced UHT milk in 2013.
- Gujarat Co-operative Milk Marketing Federation Ltd continued to maintain the lead with a value share of 13% in 2013. The company’s long established presence, wide distribution network and strong brand image that it built for its brand Amul, helped to maintain the lead in 2012 and 2013. In addition, the company continued to expand its distribution network further by increasing the number of milk parlours across the country.
- Drinking milk products is likely to witness many new launches, especially in flavoured milk and UHT milk over the forecast period. In addition, manufacturers such as Karnataka Cooperative Milk Producers Federation Ltd and Nestlé India are likely to continue introducing fortified UHT products and push it to urban consumers. Since most urban consumers become increasingly health conscious and are also likely to experience an increase in affluence, they will start to buy fortified milk brands, such as Nestle A+ increasingly over the forecast period.
Yoghurt and Sour Milk Drinks
- Yoghurt and sour milk drinks became increasingly popular amongst health conscious consumers, especially mothers who wanted healthier snacks for their children. Products such as flavoured spoonable yoghurt and flavoured sour drinks offered a perfect combination of good taste and heath and were well received by consumers therefore. Leading manufacturers, including Nestlé India Ltd, Danone Food & Beverages Pvt Ltd and Parag Milk Foods Pvt Ltd, introduced yoghurt variants in local flavours to suit the Indian palate.
- Gujarat Co-operative Milk Marketing Federation (GCMMF) Ltd is likely to surpass KMF and emerge as the leading company with a value share of over 18% in 2013. The company recorded the fastest increase in value sales to emerge as the leader in yoghurt and sour milk products. The company continued to enjoy a trusted brand name under its brand Amul, across the country. Additionally, the company expanded its distribution and reach to market the Amul brand of yoghurt.
- Sour milk drinks and flavoured spoonable yoghurt are likely to emerge as preferred snacks among health conscious consumers. The trend would be supported by the increased visibility of yoghurt and sour milk drinks in modern retail stores. Additionally, many manufacturers are likely to make an entry into yoghurt and sour milk drinks to tap into the growing consumption of sour milk drinks.
- Other dairy continued to witness limited growth due to the low popularity of products, including cream, coffee whiteners, and condensed milk. A few consumers, mainly in urban areas, continued to use products such as condensed milk to make desserts and cakes at home. Of all the products, coffee whiteners remained the most popular mainly because of its growing use as a substitute for milk. Other dairy value sales are likely to grow by 13%. The growth is mainly due to the continued uptake of products, such as coffee whiteners and condensed milk.
- Nestlé India Pvt Ltd continued to lead with a value share of 52% in 2013. However, other dairy remained a duopolistic market with Nestlé India and Gujarat Co-operative Milk Marketing Federation (GCMMF) accounting for 92% of value sales in 2012 and expected to hold the same share in 2013. The companies continued to enjoy a strong hold on other dairy, mainly due to the huge popularity of their brands – Amul, Milkmaid and Everyday. Additionally, the companies enjoy strong presence and continued to focus on expanding their distribution further. For instance, GCMMF focused on increasing its visibility in South Indian cities as well.
- As the majority of Indian consumers continue to prefer fresh dairy products, the popularity of other dairy products will remain restricted to only a few urban households. Since most of the products including cream and condensed milk are bought occasionally, other dairy is not likely to show strong growth over the forecast period. Other dairy is likely to see a constant value CAGR of 2% over the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Dairy products industry in India with research from Euromonitor's team of in-country analysts.
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If you're in the Dairy products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dairy products in India market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dairy products in India?
- What are the major brands in India?
- How has the economic downturn impacted sales performance given its staple food status?
- Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
- How are volatile farmgate prices for milk impacting retail prices and sales performance?
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This industry report originates from Passport, our Packaged Food market research database.
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