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Country Report

Indonesia Flag Dairy in Indonesia

| Pages: 82

Price: US$2,100

About this Report

Executive Summary

Cheese

TRENDS

  • While a decade ago cheese was perceived as a premium product, Mulia Boga Raya and its Prochiz brand have succeeded in bringing a new concept to middle- and lower-income households. Offered at a lower price than existing brands, Prochiz, which was launched in late 2009, continues to grow in popularity. More Indonesian families, particularly in the big cities, have started to use cheese as a main ingredient in their meals. Cheese has also become very popular to serve with white bread as a substitute for chocolate sprinkles, jam and honey.

COMPETITIVE LANDSCAPE

  • Kraft remains by far the leading cheese brand in Indonesia in 2014, with Kraft Ultrajaya Indonesia commanding a 61% share of category value sales. The company’s dominant position can be attributed to its early entry into the Indonesian market, its wide variety of unspreadable processed cheese products and aggressive marketing, using both television advertisements and below-the-line activities.

PROSPECTS

  • With the growing popularity of Western foods and the aggressive efforts from manufacturers to educate consumers as to the uses of cheese in various meals, consumption is expected to increase sharply in Indonesia over the forecast period. More consumers are expected to consider cheese as a nutritious product with a high calcium content. Parents are likely to use cheese in homemade dishes for their children more frequently.

Drinking Milk Products

TRENDS

  • Heavy advertising in the mass-media by manufacturers, along with the increasing number of television programmes as well as magazine articles focusing on health issues, led to the rising health awareness of Indonesian consumers over the review period. Drinking milk products, which are perceived to be healthy, benefited from this growing awareness, particularly among mid- to higher-income consumers.

COMPETITIVE LANDSCAPE

  • Drinking milk products in Indonesia continues to be led by five players, namely Nestlé Indonesia, Frisian Flag Indonesia, Ultrajaya Milk Industry & Trading Co, Indolakto and Fonterra Brands Indonesia. Ultrajaya Milk Industry & Trading Co has overtaken Indolakto in 2014, jumping from fourth to third place. These five drinking milk companies are set to account for a total value share of 78%. Their positions can be attributed to a longstanding presence in the market, a wide distribution network, heavy and continuous marketing activities, as well as investment in new product launches. These companies nevertheless are having to face intensified competition from a number of small players, including Kalbe Farma, Nutrifood Indonesia, Danone Dairy Indonesia, Sari Husada and Greenfields Indonesia. A new player has also joined the fray in 2014; Tempo Scan Pacific, through its subsidiary Kian Mulia Manunggal, has opened a new plant in Surabaya (East Java) to produce powder milk. The plant started to operate in June 2014. The company also plans to start producing long-life/UHT milk by the end of 2014 or early 2015.

PROSPECTS

  • Drinking milk products is expected to continue to post robust growth thanks to rising awareness of the benefits of milk as well as growing demand for fortified milk products. However, the category is also anticipated to continue to face competition from other dairy products over the forecast period, leading to a gradual slowdown in volume growth. Indonesian consumers, who are not accustomed to drinking milk on a regular basis, are expected to have a preference for products offering the same benefits as milk or those claiming to contain milk, such as yoghurt, ice cream and desserts. Younger aged consumers, including children and teenagers, and a majority of adult consumers who do not like the taste of milk, are likely to opt for such “milk substitutes” due to their richer flavours and tastes. Fortified powder milk, including calcium-fortified and omega-3 and omega-6-fortified powder milk, is likely to continue to face competition from more convenient dietary supplements.

Yoghurt and Sour Milk Drinks

TRENDS

  • Yoghurt and sour milk products continue to grow in popularity among middle- and high-income consumers, particularly women, due to rising health awareness. Yoghurt and sour milk products are being aggressively promoted in the mass-media as offering nutritional benefits and aiding digestion. Female consumers are increasing their consumption of such products as they believe that yoghurt and sour milk products can help them maintain a slim figure, improve their skin and slow the ageing process.

COMPETITIVE LANDSCAPE

  • In 2013, Yakult Indonesia Persada assumed the leading position in the category from Danone Dairy Indonesia, with the two players commanding value shares of 36% and 35%, respectively. In 2014, Yakult has succeeded in increasing the gap on Danone thanks to gaining nearly two percentage points in share, while Danone has seen its share fall to 34%. This can mainly be attributed to the stronger growth of yoghurt as opposed to sour milk drinks. Yakult Indonesia Persada and its Yakult brand lead yoghurt, while Danone Dairy Indonesia dominates sour milk products with its brand Milkuat.

PROSPECTS

  • Yoghurt and sour milk products is likely to continue to benefit from growing health awareness, particularly among middle- to upper-income consumers. The increasing number of health-conscious consumers is predicted to result in the expansion of the category’s consumer base over the forecast period. Manufacturers will likely continue to invest heavily in educating consumers about the health benefits of yoghurt and sour milk products.

Other Dairy

TRENDS

  • Other dairy in Indonesia in 2014 continues to comprise only three categories - coffee whiteners, condensed/evaporated milk and cream. Chilled and shelf stable desserts, chilled snacks and fromage frais and quark remain negligible categories. The various uses of coffee whiteners, condensed/evaporated milk and cream have helped to maintain the positive performance of other dairy in 2014. Condensed/evaporated milk is used for mixing with coffee, tea and other cold and hot drinks and in making cakes and puddings. Coffee whiteners have started to be widely used when cooking as a substitute for coconut milk and are popular among consumers who prefer fresh ground coffee with a separate whitener, instead of instant 3-in-1 coffee. Cream, meanwhile, is benefiting from the growing popularity of Western-style desserts like cakes and puddings.

COMPETITIVE LANDSCAPE

  • Frisian Flag Indonesia and Indolakto remain the leading players in other dairy. Frisian Flag Indonesia with its Frisian Flag brand is set to register a value share of 35% in 2014, closely followed by Indolakto, with its brands Indomilk and Enaak, with a share of 34%. Nestlé Indonesia sits in third position with a value share of 16%. These companies’ leading positions can be attributed to their strength in condensed/evaporated milk, with their brands supported by heavy promotional and marketing activities. Their brands continue to be perceived as high quality but affordable products and are available in both modern and traditional retail outlets.

PROSPECTS

  • The affordability, various uses and long shelf life of condensed/evaporated milk are expected to continue to sustain the positive performance of other dairy over the forecast period. Cream, meanwhile, is likely to benefit from the growing popularity of Western-style desserts and beverages, whereby decorating products with whipped cream will become more common.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dairy in Indonesia?
  • What are the major brands in Indonesia?
  • How has the economic downturn impacted sales performance given its staple food status?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dairy in Indonesia - Category Analysis

CHEESE

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Cheese by Category: Volume 2009-2014
  • Table 2 Sales of Cheese by Category: Value 2009-2014
  • Table 3 Sales of Cheese by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cheese by Category: % Value Growth 2009-2014
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2011-2014
  • Table 7 NBO Company Shares of Cheese: % Value 2010-2014
  • Table 8 LBN Brand Shares of Cheese: % Value 2011-2014
  • Table 9 Distribution of Cheese by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Cheese by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Cheese by Category: Value 2014-2019
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2014-2019

DRINKING MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Sales of Drinking Milk Products by Category: Volume 2009-2014
  • Table 15 Sales of Drinking Milk Products by Category: Value 2009-2014
  • Table 16 Sales of Drinking Milk Products by Category: % Volume Growth 2009-2014
  • Table 17 Sales of Drinking Milk Products by Category: % Value Growth 2009-2014
  • Table 18 Sales of Flavoured Milk Drinks by Chilled vs Ambient: % Volume Analysis 2009-2014
  • Table 19 Sales of Milk by Type: % Value Breakdown 2009-2014
  • Table 20 NBO Company Shares of Drinking Milk Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Drinking Milk Products: % Value 2011-2014
  • Table 22 Distribution of Drinking Milk Products by Format: % Value 2009-2014
  • Table 23 Forecast Sales of Drinking Milk Products Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Drinking Milk Products Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2014-2019

YOGHURT AND SOUR MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Yoghurt and Sour Milk Products by Category: Volume 2009-2014
  • Table 28 Sales of Yoghurt and Sour Milk Products by Category: Value 2009-2014
  • Table 29 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2009-2014
  • Table 31 Sales of Flavoured Spoonable Yoghurt by Flavour: Rankings 2009-2014
  • Table 32 Sales of Fruited Spoonable Yoghurt by Flavour: Rankings 2009-2014
  • Table 33 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2010-2014
  • Table 34 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2011-2014
  • Table 35 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2009-2014
  • Table 36 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
  • Table 37 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
  • Table 38 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
  • Table 39 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019

OTHER DAIRY ESIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Other Dairy by Category: Volume 2009-2014
  • Table 41 Sales of Other Dairy by Category: Value 2009-2014
  • Table 42 Sales of Other Dairy by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Other Dairy by Category: % Value Growth 2009-2014
  • Table 44 Sales of Cream by Type: % Value Breakdown 2009-2014
  • Table 45 Distribution of Other Dairy by Format: % Value 2009-2014
  • Table 46 Forecast Sales of Other Dairy by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Other Dairy by Category: Value 2014-2019
  • Table 48 Forecast Sales of Other Dairy by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Other Dairy by Category: % Value Growth 2014-2019

Dairy in Indonesia - Company Profiles

Nutrifood Indonesia PT in Packaged Food (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nutrifood Indonesia PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Nutrifood Indonesia PT: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 3 Nutrifood Indonesia PT: Competitive Position 2014

Packaged Food in Indonesia - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to enjoy robust value growth in 2014

Growing preference towards healthier choices continues

Indofood continues to lead packaged food

Development of modern retailing helps boost sales

Packaged food is predicted to record positive value growth

KEY TRENDS AND DEVELOPMENTS

Various factors drive up prices across packaged food

Continued urbanisation encourages Western and convenience products

The rapid growth of convenience stores boosts sales of packaged food

Prominent domestic players strengthen their position through a range of strategies

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 50 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 51 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 52 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 53 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 55 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 56 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 57 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 58 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 59 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 60 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 61 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 62 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 63 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 64 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 65 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 66 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 67 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 68 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 69 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 70 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 71 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 72 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 73 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 74 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 75 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 76 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 77 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 78 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 79 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 80 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 82 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 84 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 85 Sales of Packaged Food by Category: Value 2009-2014
  • Table 86 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 87 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 88 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 89 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 90 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 91 Penetration of Private Label by Category: % Value 2009-2014
  • Table 92 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 93 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 94 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 95 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 96 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 97 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Dairy
      • Cheese
        • Processed Cheese
          • Spreadable Processed Cheese
          • Unspreadable Processed Cheese
        • Unprocessed Cheese
          • Hard Cheese
            • Packaged Hard Cheese
            • Unpackaged Hard Cheese
          • Soft Cheese
          • Spreadable Unprocessed Cheese
      • Drinking Milk Products
        • Flavoured Milk Drinks
          • Dairy Only Flavoured Milk Drinks
          • Flavoured Milk Drinks with Fruit Juice
        • Flavoured Powder Milk Drinks
          • Chocolate-based Flavoured Powder Drinks
          • Malt-based Hot Drinks
          • Non-Chocolate-based Flavoured Powder Drinks
        • Milk
          • Cow's Milk
            • Fresh/Pasteurised Milk
              • Fat-free Fresh/Pasteurised Milk
              • Semi Skimmed Fresh/Pasteurised Milk
              • Full Fat Fresh/Pasteurised Milk
            • Long-Life/UHT Milk
              • Fat-free Long Life/UHT Milk
              • Semi Skimmed Long Life/UHT Milk
              • Full Fat Long Life/UHT Milk
          • Goat Milk
        • Powder Milk
        • Non-Dairy Milk Alternatives
          • Soy Drinks
          • Soy Milk
          • Other Non-Dairy Milk Alternatives
      • Yoghurt and Sour Milk Products
        • Sour Milk Products
        • Yoghurt
          • Drinking Yoghurt
          • Spoonable Yoghurt
            • Flavoured Spoonable Yoghurt
            • Fruited Spoonable Yoghurt
            • Plain Spoonable Yoghurt
      • Other Dairy
        • Chilled and Shelf Stable Desserts
          • Dairy-Based Desserts
            • Chilled Dairy-based Desserts
            • Shelf Stable Dairy-based Desserts
          • Soy-based Desserts
            • Chilled Soy-based Desserts
            • Shelf Stable Soy-based Desserts
        • Chilled Snacks
        • Coffee Whiteners
        • Condensed/Evaporated Milk
          • Flavoured, Functional Condensed Milk
          • Plain Condensed/Evaporated Milk
        • Cream
        • Fromage Frais and Quark
          • Flavoured Fromage Frais and Quark
          • Plain Fromage Frais and Quark
          • Savoury Fromage Frais and Quark

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Chilled vs Ambient
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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