print

Country Report

Dairy in Indonesia

| Pages: 89

Price: US$1,900

About this Report

Executive Summary

Cheese

TRENDS

  • Thanks to one particular company, Mulia Boga Raya PT with ProChiz brand, cheese managed to witness expansion of its consumer base towards 2013. ProChiz in fact, was already launched in late 2009, but the promotional campaign has been getting more aggressive towards 2013, with a new product variant, ProChiz Slice containing five and ten slices of cheese being introduced in late-2012. ProChiz was priced lower compared to other cheese brands and is clearly targeted at the middle- to lower-income consumers. The brand is also widely available in traditional retail outlets and many convenience stores nationwide.

COMPETITIVE LANDSCAPE

  • In Indonesia, Kraft is the most established cheese brand, and Kraft Ultrajaya Indonesia dominated cheese sales throughout the review period. It extended its domination in 2013 with an almost 62% value share. The company’s strength lies in its early entry into the Indonesian market, its wide variety of unspreadable processed cheese products, and its large investment in both television advertisements and below-the-line activities.

PROSPECTS

  • Over the forecast period, cheese consumption by Indonesians is expected to grow steadily. This is thanks to the expected rising disposable incomes and the growing influence of Western culture. As Western dishes and food become more popular, cheese will feature more prominently in the diet of Indonesians. Consumers are also expected to become more aware of the nutritional value of cheese as a high-calcium food. Parents will also increasingly use cheese in homemade dishes for their children.

Drinking Milk Products

TRENDS

  • The growing number of television shows and magazine articles focusing on health issues contributed to better health awareness by Indonesian consumers in 2013. Although the majority of consumers come from low-income groups where health-consciousness is still relatively low, better health awareness among middle-income and upper-income consumers was evident towards the end of the review period. Drinking milk products sales benefited from this growing health awareness over the review period, as the products are perceived to be healthy.

COMPETITIVE LANDSCAPE

  • Five drinking milk companies: Nestlé Indonesia, Frisian Flag Indonesia, Indolakto, Ultrajaya Milk Industry & Trading Co and Fonterra Brands Indonesia remained the leading players in 2013. They accounted for a combined value share of 78% in 2013; an increase of one percentage point from the previous year. They consolidated their already strong position in drinking milk products in Indonesia through various strategies, including establishing a widespread distribution network reaching urban and rural areas and large investments in new product launches and promotions. They managed to retain their already strong position, despite intensified competition from smaller players such as Kalbe Farma, Greenfields Indonesia and Nutrifood Indonesia.

PROSPECTS

  • Drinking milk products is expected to continue facing competition from other products during the forecast period, thus resulting in the gradual slowdown of volume growth. For example, there will be growing preference for products offering the same benefits as milk or those claiming to contain milk, including yoghurt such as Milkuat yoghurt, ice cream such as Wall’s Moo and desserts such as Vita Pudding. Such products will be favoured by a number of children who dislike regular consumption of milk. Further, calcium-fortified powder milk and flavoured powder milk drinks may continue to face competition from the more convenient calcium supplements in tablets or effervescent drink format.

Yoghurt and Sour Milk Drinks

TRENDS

  • In 2013, yoghurt and sour milk products continued to gain popularity among upper- and middle-income consumers, especially women, due to the various perceived benefits of the products cited in articles in the mass media. Yoghurt is believed to be good for dietary purposes and to improve digestion. Female consumers also perceive that yoghurt can help them maintain a slim figure, improve their skin, and slow down the ageing process.

COMPETITIVE LANDSCAPE

  • In 2012, Danone Dairy Indonesia led yoghurt and sour milk drinks with a 36% value share, with Yakult Indonesia Persada trailing in the second position with 34% value share. The situation however, changed in 2013, when Yakult Indonesia Persada managed to take first rank with almost 36% value share. Meanwhile, Danone Dairy Indonesia is slightly trailing behind with a 35% value share in yoghurt and sour milk products. This was because yoghurt, where Yakult Indonesia Persada clearly led, registered much higher value growth compared sour milk drinks, a category where Danone Dairy Indonesia was the leading player.

PROSPECTS

  • Yoghurt and sour milk products is predicted to witness an expansion of its consumer base over the forecast period, in line with the expected growing health awareness trend among middle- to upper-income consumers. Yoghurt and sour milk drinks companies, especially the bigger players, such as Yakult Indonesia Persada, Ultra Prima Artaboga and Danone Dairy Indonesia, have the potential to continue investing heavily in communicating the health benefits of yoghurt and sour milk drinks to consumers.

Other Dairy

TRENDS

  • The variety of usage helped to sustain the positive performance of other dairy products in 2013. Condensed/evaporated milk can be used to make milk, can be mixed with coffee, tea and other cold and hot drinks, used as a spread on bread, as well as to make cakes and puddings. Meanwhile, an increasing number of housewives use coffee whiteners to replace coconut milk as one of the ingredients for cooking meals. There was also a number of adult consumers who still prefer to drink fresh ground coffee and separate coffee whiteners, instead of mixed or 3-in-1 coffee. Meanwhile, cream benefits from the rising number of consumers making their own Western-style cakes.

COMPETITIVE LANDSCAPE

  • Frisian Flag remained the number one brand in other dairy during the review period with a value share of more than 38%, followed by Indomilk and Enaak from Indolakto and Milkmaid brand from Nestlé Indonesia. Frisian Flag’s respectable performance over the review period was partly due to packaging innovation. While most condensed/evaporated milk products are available only in can packaging, Frisian Flag introduced flexible pouch packaging in 2007. The new packaging has its own nozzle to make it easier for consumers to pour. In addition, the company introduced a new product, Frisian Flag Gold, in mid-2012, thus further boosting the company’s value sales. The company, Frisian Flag Indonesia, also frequently advertised its Frisian Flag brand on television and in other media.

PROSPECTS

  • The variety of usage is expected to continue to sustain the positive performance of other dairy during the forecast period. Housewives with a limited budget can purchase condensed/evaporated milk for various uses such as to make milk, to be mixed with coffee and to be used as a spread on bread. More health-conscious housewives are also likely to switch from coconut milk to coffee whiteners, as the former is considered less healthy due to its high cholesterol content.

Samples (FAQs about samples):

doc_pdf.png Sample Dairy Market Research Report

doc_excel_table.png Sample Dairy Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dairy in Indonesia?
  • What are the major brands in Indonesia?
  • How has the economic downturn impacted sales performance given its staple food status?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dairy in Indonesia - Category Analysis

CHEESE

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Cheese by Category: Volume 2008-2013
  • Table 2 Sales of Cheese by Category: Value 2008-2013
  • Table 3 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2013
  • Table 7 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 8 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 9 Distribution of Cheese by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

DRINKING MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Sales of Drinking Milk Products by Category: Volume 2008-2013
  • Table 15 Sales of Drinking Milk Products by Category: Value 2008-2013
  • Table 16 Sales of Drinking Milk Products by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Drinking Milk Products by Category: % Value Growth 2008-2013
  • Table 18 Sales of Flavoured Milk Drinks by Chilled vs Ambient: % Volume Analysis 2008-2013
  • Table 19 Sales of Milk by Type: % Value Breakdown 2008-2013
  • Table 20 NBO Company Shares of Drinking Milk Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Drinking Milk Products: % Value 2010-2013
  • Table 22 Distribution of Drinking Milk Products by Format: % Value 2008-2013
  • Table 23 Forecast Sales of Drinking Milk Products Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Drinking Milk Products Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2013-2018

YOGHURT AND SOUR MILK

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Yoghurt and Sour Milk Products by Category: Volume 2008-2013
  • Table 28 Sales of Yoghurt and Sour Milk Products by Category: Value 2008-2013
  • Table 29 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2008-2013
  • Table 31 Sales of Yoghurt by Soy-based vs Dairy-based: % Value 2012
  • Table 32 Sales of Flavoured Spoonable Yoghurt by Flavour: Rankings 2008-2013
  • Table 33 Sales of Fruited Spoonable Yoghurt by Flavour: Rankings 2008-2013
  • Table 34 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2009-2013
  • Table 35 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2010-2013
  • Table 36 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2008-2013
  • Table 37 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
  • Table 38 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
  • Table 39 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
  • Table 40 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

OTHER DAIRY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Other Dairy by Category: Volume 2008-2013
  • Table 42 Sales of Other Dairy by Category: Value 2008-2013
  • Table 43 Sales of Other Dairy by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Other Dairy by Category: % Value Growth 2008-2013
  • Table 45 Sales of Cream by Type: % Value Breakdown 2008-2013
  • Table 46 Distribution of Other Dairy by Format: % Value 2008-2013
  • Table 47 Forecast Sales of Other Dairy by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Other Dairy by Category: Value 2013-2018
  • Table 49 Forecast Sales of Other Dairy by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Other Dairy by Category: % Value Growth 2013-2018

Dairy in Indonesia - Company Profiles

Nutrifood Indonesia PT in Packaged Food (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nutrifood Indonesia PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Nutrifood Indonesia PT: Competitive Position 2013

Ultrajaya Milk Industry & Trading Co Tbk PT in Packaged Food (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Ultrajaya Milk Industry & Trading Co Tbk PT: Key Facts
  • Summary 4 Ultrajaya Milk Industry & Trading Co Tbk PT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Ultrajaya Milk Industry & Trading Co Tbk PT: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 Ultrajaya Milk Industry & Trading Co Tbk PT: Competitive Position 2013

Packaged Food in Indonesia - Industry Context

EXECUTIVE SUMMARY

Healthy but falling volume growth

Packaged food prices increase significantly in 2013

Local brands increase presence amidst the dominance of multinationals

Development in modern retailing helps to boost sales

Packaged food set to post respectable growth

KEY TRENDS AND DEVELOPMENTS

Packaged food companies expanding presence in consumer foodservice

Various factors escalate prices of many packaged food products

Products in smaller pack sizes become more common

More packaged food players heavily invest in below-the-line activities

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 51 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 52 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 53 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 54 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 56 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 57 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 58 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 59 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 60 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 61 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 62 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 63 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 64 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 65 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 66 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 67 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 68 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 69 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 70 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 71 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 72 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 73 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 74 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 75 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 76 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 77 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 78 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 79 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 80 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 81 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 83 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 85 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 86 Sales of Packaged Food by Category: Value 2008-2013
  • Table 87 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 88 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 89 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 90 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 91 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 92 Penetration of Private Label by Category: % Value 2008-2013
  • Table 93 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 94 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 95 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 96 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 97 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 98 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Dairy
      • Cheese
        • Processed Cheese
          • Spreadable Processed Cheese
          • Unspreadable Processed Cheese
        • Unprocessed Cheese
          • Hard Cheese
            • Packaged Hard Cheese
            • Unpackaged Hard Cheese
          • Soft Cheese
          • Spreadable Unprocessed Cheese
      • Drinking Milk Products
        • Flavoured Milk Drinks
          • Dairy Only Flavoured Milk Drinks
          • Flavoured Milk Drinks with Fruit Juice
        • Flavoured Powder Drinks
          • Chocolate-Based Flavoured Powder Drinks
          • Malt-Based Hot Drinks
          • Non-Chocolate-Based Flavoured Powder Drinks
        • Milk
          • Cow's Milk
            • Fresh/Pasteurised Milk
              • Fat-Free Fresh/Pasteurised Milk
              • Full Fat Fresh/Pasteurised Milk
              • Semi Skimmed Fresh/Pasteurised Milk
            • Long-Life/UHT Milk
              • Fat-Free Long Life/UHT Milk
              • Full Fat Long Life/UHT Milk
              • Semi Skimmed Long Life/UHT Milk
          • Goat Milk
        • Powder Milk
        • Non-Dairy Milk Alternatives
          • Soy Drinks
          • Soy Milk
          • Other Non-Dairy Milk Alternatives
      • Yoghurt and Sour Milk Products
        • Sour Milk Products
        • Yoghurt
          • Drinking Yoghurt
          • Spoonable Yoghurt
            • Flavoured Spoonable Yoghurt
            • Fruited Spoonable Yoghurt
            • Plain Spoonable Yoghurt
      • Other Dairy
        • Chilled and Shelf Stable Desserts
          • Dairy-Based Desserts
            • Chilled Dairy-Based Desserts
            • Shelf Stable Dairy-Based Desserts
          • Soy-Based Desserts
            • Chilled Soy-Based Desserts
            • Shelf Stable Soy-Based Desserts
        • Chilled Snacks
        • Coffee Whiteners
        • Condensed/Evaporated Milk
          • Flavoured, Functional Condensed Milk
          • Plain Condensed/Evaporated Milk
        • Cream
        • Fromage Frais and Quark
          • Flavoured Fromage Frais and Quark
          • Plain Fromage Frais and Quark
          • Savoury Fromage Frais and Quark

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Chilled vs Ambient
  • Soy-based vs Dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!