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Country Report

Indonesia Flag Dairy in Indonesia

| Pages: 58

Price: US$2,100

About this Report

Executive Summary

Cheese

TRENDS

  • In 2015, cheese continued to gain awareness among Indonesians as consumers became increasingly receptive to its taste. This was largely a result of the popularity of dishes such as pasta, pizza, cakes, pastries and toast, which commonly include cheese. In 2015, foodservice outlets and urban housewives increasingly incorporated cheese into food products. This included affordable food products sold by street hawkers such as toast, fried breaded banana, chips, pastries and even traditional cakes. Cheese continued to be seen as a premium and healthy dairy product.

COMPETITIVE LANDSCAPE

  • In Indonesia, Kraft remained the most established cheese brand in 2015, with Kraft Ultrajaya Indonesia dominating cheese sales throughout the review period, commanding a 61% value share in 2015. The company’s strength lies in its early entry into the Indonesian market, its wide variety of other processed cheese products and heavy investment in both television advertisements and below-the-line activities.

PROSPECTS

  • Over the forecast period cheese consumption in Indonesia is expected to grow steadily thanks to predicted rising disposable incomes and the growing influence of Western culture. As Western dishes and food become more popular, cheese will feature more prominently in the diets of Indonesians. Consumers are also expected to become more aware of the nutritional value of cheese as a high-calcium food. Parents will also increasingly use cheese in homemade dishes for their children.

Drinking Milk Products

TRENDS

  • The growing number of television shows and magazine articles focusing on health issues contributed to stronger consumer health awareness in 2015. Although the majority of consumers come from low-income groups where health-consciousness is still relatively low, better health awareness among middle-income and upper-income consumers was evident towards the end of the review period. Drinking milk product sales benefited from this growing health awareness as these products are perceived to be healthy.

COMPETITIVE LANDSCAPE

  • Five drinking milk companies, namely Ultrajaya Milk Industry & Trading Co, Frisian Flag Indonesia, Nestlé Indonesia, Indolakto and Fonterra Brands Indonesia, remained the leading players in 2015, together accounting for a combined value share of 82%, up slightly from the previous year. They consolidated their already strong position in drinking milk products through various strategies, including establishing a widespread distribution network reaching urban and rural areas and heavy investment in new product launches and promotions. They managed to retain their already strong positions despite intensified competition from smaller players such as Kalbe Farma, Greenfields Indonesia and Nutrifood Indonesia.

PROSPECTS

  • Drinking milk products is expected to continue to face competition from other products over the forecast period, thus resulting in a gradual slowdown in volume growth. For example, there will be a growing preference for products offering the same benefits as milk or those claiming to contain milk. Such products will be favoured by a number of children who dislike the regular consumption of milk. Furthermore, calcium-fortified powder milk and flavoured powder milk drinks may continue to face competition from more convenient calcium supplements in tablet or effervescent drink format.

Yoghurt and Sour Milk Drinks

TRENDS

  • In 2015, yoghurt and sour milk products continued to grow in popularity among upper- and middle-income consumers, especially women, due to the various perceived benefits of these products cited in articles in the mass-media. Yoghurt is believed to be good for digestion. Female consumers also believe that yoghurt can help them maintain a slim figure, improve their skin and slow the ageing process.

COMPETITIVE LANDSCAPE

  • Yakult Indonesia Persada, with its Yakult drinking yoghurt, maintained its leadership in yoghurt and sour milk products in 2015 with a 39% value share. This can be attributed to the intensive marketing efforts of the company. Its leading position was also supported by a strong distribution network, with the company continuing to recruit more “Yakult Ladies” in more areas in Indonesia. The rapid development of convenience stores also helped to boost the penetration of Yakult in 2015.

PROSPECTS

  • Yoghurt and sour milk products is predicted to witness an expansion of its consumer base over the forecast period, in line with the expected growing health awareness trend among middle- to upper-income consumers. Yoghurt and sour milk product companies, especially the larger players such as Yakult Indonesia Persada and emerging players such as Heavenly Nutrition Indonesia, will likely continue to invest heavily in communicating the health benefits of yoghurt and sour milk products to consumers.

Other Dairy

TRENDS

  • A variety of uses helped to sustain the positive performance of other dairy in 2015. Condensed milk can be used to make milk, can be mixed with coffee, tea and other cold and hot drinks, used as a spread on bread as well as to make cakes and puddings. Meanwhile, an increasing number of housewives are using coffee whiteners to replace coconut milk as a cooking ingredient. There are also a number of adult consumers who still prefer to drink fresh ground coffee with separate coffee whiteners instead of mixed or 3-in-1 coffee. Meanwhile, cream benefited from the rising number of consumers baking their own Western-style cakes.

COMPETITIVE LANDSCAPE

  • In 2015, Frisian Flag remained the leading brand in other dairy with a value share of 36%, followed by Indomilk and Enaak from Indolakto. Frisian Flag’s good performance over the review period was partly due to packaging innovation. The brand’s owner, Frisian Flag Indonesia, also frequently advertised the brand on television and in other media.

PROSPECTS

  • The positive performance of other dairy over the forecast period is likely to be sustained by the various uses of these products. Housewives with limited budgets purchase condensed milk for various uses, such as to make milk, to be mixed with coffee and to be used as a spread on bread. More health-conscious housewives are also likely to switch from coconut milk to coffee whiteners as the former is considered less healthy due to its high saturated fat content.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dairy in Indonesia?
  • What are the major brands in Indonesia?
  • How has the economic downturn impacted sales performance given its staple food status?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dairy in Indonesia - Category Analysis

DRINKING MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Drinking Milk Products by Category: Volume 2010-2015
  • Table 2 Sales of Drinking Milk Products by Category: Value 2010-2015
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2011-2015
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2012-2015
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2015-2020
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2015-2020

YOGHURT AND SOUR MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Sales of Yoghurt and Sour Milk Products by Category: Volume 2010-2015
  • Table 13 Sales of Yoghurt and Sour Milk Products by Category: Value 2010-2015
  • Table 14 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2010-2015
  • Table 15 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2010-2015
  • Table 16 Sales of Flavoured Yoghurt by Flavour: Rankings 2010-2015
  • Table 17 Sales of Fruited Yoghurt by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2011-2015
  • Table 19 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2012-2015
  • Table 20 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
  • Table 23 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020

CHEESE

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Cheese by Category: Volume 2010-2015
  • Table 26 Sales of Cheese by Category: Value 2010-2015
  • Table 27 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 29 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 30 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 31 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 32 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 33 Distribution of Cheese by Format: % Value 2010-2015
  • Table 34 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 35 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 36 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 37 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

OTHER DAIRY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Other Dairy by Category: Volume 2010-2015
  • Table 39 Sales of Other Dairy by Category: Value 2010-2015
  • Table 40 Sales of Other Dairy by Category: % Volume Growth 2010-2015
  • Table 41 Sales of Other Dairy by Category: % Value Growth 2010-2015
  • Table 42 Sales of Cream by Type: % Value Breakdown 2010-2015
  • Table 43 Distribution of Other Dairy by Format: % Value 2010-2015
  • Table 44 Forecast Sales of Other Dairy by Category: Volume 2015-2020
  • Table 45 Forecast Sales of Other Dairy by Category: Value 2015-2020
  • Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2015-2020
  • Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2015-2020

Dairy in Indonesia - Company Profiles

Nestlé Indonesia PT in Packaged Food (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Indonesia PT: Key Facts
  • Summary 2 Nestlé Indonesia PT: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Indonesia PT: Competitive Position 2015

Nutrifood Indonesia PT in Packaged Food (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nutrifood Indonesia PT: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Nutrifood Indonesia PT: Competitive Position 2015

Packaged Food in Indonesia - Industry Context

EXECUTIVE SUMMARY

Volume growth stays respectable albeit decelerating

Packaged food sees significant price increase in 2015

Local brands increase presence amidst the dominance of multinationals

Development in modern grocery retailers helps to boost sales

Packaged food is set to post respectable growth

KEY TRENDS AND DEVELOPMENTS

Manufacturers cultivate demand among children

Movement towards healthier packaged food

Companies use social media to appeal to young consumers

Many brands coming in unique and localised flavours

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 48 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 49 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 50 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 52 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 53 Sales of Packaged Food by Category: Value 2010-2015
  • Table 54 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 55 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 56 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 57 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 58 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 59 Penetration of Private Label by Category: % Value 2010-2015
  • Table 60 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 61 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 62 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 63 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 64 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 65 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Dairy
      • Cheese
        • Processed Cheese
          • Spreadable Processed Cheese
          • Other Processed Cheese
        • Unprocessed Cheese
          • Hard Cheese
            • Packaged Hard Cheese
            • Unpackaged Hard Cheese
          • Soft Cheese
      • Drinking Milk Products
        • Flavoured Milk Drinks
          • Dairy Only Flavoured Milk Drinks
          • Flavoured Milk Drinks with Fruit Juice
        • Milk
          • Cow's Milk
            • Fresh Milk
              • Fat-free Fresh Milk
              • Semi Skimmed Fresh Milk
              • Full Fat Fresh Milk
            • Shelf Stable Milk
              • Fat-free Shelf Stable Milk
              • Semi Skimmed Shelf Stable Milk
              • Full Fat Shelf Stable Milk
          • Goat Milk
        • Powder Milk
        • Non-Dairy Milk Alternatives
          • Soy Drinks
          • Soy Milk
          • Other Non-Dairy Milk Alternatives
      • Yoghurt and Sour Milk Products
        • Sour Milk Products
        • Yoghurt
          • Drinking Yoghurt
          • Flavoured Yoghurt
          • Fruited Yoghurt
          • Plain Yoghurt
      • Other Dairy
        • Chilled and Shelf Stable Desserts
          • Dairy-Based Desserts
            • Chilled Dairy-based Desserts
            • Shelf Stable Dairy-based Desserts
          • Soy-based Desserts
            • Chilled Soy-based Desserts
            • Shelf Stable Soy-based Desserts
        • Chilled Snacks
        • Coffee Whiteners
        • Condensed Milk
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Cream
        • Fromage Frais and Quark
          • Flavoured Fromage Frais and Quark
          • Plain Fromage Frais and Quark
          • Savoury Fromage Frais and Quark

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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