print

Country Report

Dairy in Saudi Arabia

| Pages: 82

Price: US$1,900

About this Report

Executive Summary

Cheese

TRENDS

  • Heavy focus on new product development as well as various advertising campaigns by the leading companies kept on positively impacting cheese in 2013. In order to build up excitement around the product, manufacturers experimented with new flavours and attractive packaging, backed by strong advertising activities. A number of companies, including Deemah-United Foods Industries Corp Ltd, Saudi New Zealand Milk Products Co Ltd and Lactalis International, launched new products with exciting new flavours during the year, which had a positive impact on overall cheese growth.

COMPETITIVE LANDSCAPE

  • Almarai Co Ltd led cheese with a 22% value share. The company invested heavily in advertising through all media types, including, outdoor, broadcast and digital media, connecting with customers at all ends. The branded in-store refrigeration units, and various in-store promotions also helped improve brand visibility. Almarai Co also benefitted from its world-class supply chain system which ensures timely supply of its fresh products in all retail channels, across the country.

PROSPECTS

  • Saudi Arabia is witnessing a gradual improvement in overall health awareness among the general public. Mothers in particular, are now getting increasingly concerned about the nutritive intake of their children. Since more women are entering the workforce now, they are expected to look for food products that not only save their time in kitchen but also provide the necessary nutrients to their children, along with a pleasant taste, as children are usually taste-sensitive. Cheese is generally considered a good alternate to other spreads as it is healthier and offers different varieties and formats, such as spreads, slices, squares and triangles. During the forecast period, hence, as economic development accelerates and female employment increases, the demand for healthier and tastier cheese will continue to grow, thus positively affecting the category.

Drinking Milk Products

TRENDS

  • Saudi Arabia is gradually witnessing an improvement in the overall health consciousness of the general public. As people are gaining access to digital media, they are getting more familiar with Western lifestyles and trying to incorporate the healthy habits into their daily life. Although physical activities such as exercise, are still not adopted fully owing to the lack of widespread health centres and gymnasiums, people are substituting their diet with healthier eating alternatives. Women, in particular, are getting increasingly selective about what is being purchased off supermarket shelves. Hence, demand for fresher products, with lower amounts of fat and more nutrients is growing. This is reshaping the dairy industry also, and in particular drinking milk products, in a positive way.

COMPETITIVE LANDSCAPE

  • Almarai Co Ltd retained its position as the category leader with over 33% value share. It was also the company which saw the biggest increase in its share, gaining over one percentage point over 2012. Apart from the strong loyalty enjoyed by the Almarai brand within dairy, it also has a world-class supply chain system, which ensures timely supply of fresh products across the country. The company spent heavily on advertising throughout the year, not only through traditional outdoor, print and broadcast media but also through social media networks where it engaged customers through competitions and discussions. Such strategies helped ensure the brand’s continued leadership in the category.

PROSPECTS

  • Saudi Arabia’s local population is increasingly exposed to global trends and developments and are spending more time online on social networking sites, such as Facebook and Twitter. This exposes them to newer lifestyle trends practised in the Western world. Women, both housewives and professionals, are developing their knowledge about healthier lifestyles and eating habits and trying to incorporate these into their family life. This trend is going to strengthen further in the future, which will have an impact on the overall food industry in general, and drinking milk products too, as demand for fresh and healthier products will grow.

Yoghurt and Sour Milk Drinks

TRENDS

  • The lunar calendar, usually called “Hijri calendar” and is followed in Saudi Arabia, changes according to the moon and hence the months keep shifting each year against the Gregorian calendar. In recent years, the changes in the calendar year, led to the shifting of Ramadan, the Muslim fasting month, towards summer season. As a result, demand for several food and drink products has gone up. People now prefer products that help beat the summer heat and provide some hydration and coolness after breaking the fast. Yoghurt is one of such products, hence its consumption increased.

COMPETITIVE LANDSCAPE

  • Almarai Co Ltd retained its leadership position in 2013 with a massive 48% value share. The company’s brands enjoy a long term reputation for quality and trust among the local population. In order to keep the customers engaged, the company regularly spends on advertising and marketing activities. The outdoor, TV and digital advertising campaign for its pro/pre-biotic brand Vetal ran throughout 2013. The company also has a dedicated Facebook page for its Vetal brand through which recipes, health tips and other product-related topics are discussed with consumers. Finally, the company’s renowned distribution system enables it to supply fresh products to all of the retail channels across the country, hence managing to always remain on the shelves. Such strategies helped it to maintain its lead in 2013.

PROSPECTS

  • Saudi Arabia is experiencing fast growth in its population. With a birth rate hovering around 20% during the forecast period, the population is expected to reach over 32 billion by 2018. The growth in population is going to have positive impact on various products, including yoghurt, demand for which is expected to rise further as the population continues to increase. In addition to population growth, which is going on at a fast pace, demand for yoghurt and hence its consumption is going to soar as for the next few years, Ramadan keeps coinciding with summer time.

Other Dairy

TRENDS

  • The last quarter of 2012 and first half of 2013 witnessed some major packaging changes in the market, thereby lifting current value sales to 15%, compared to 14% seen during the review period. As manufacturers worked towards reducing costs of production without increasing retail prices, they looked to cut down the packaging costs, and at the same time, provide consumers with fresh-looking and more appealing packaging. This was largely witnessed in condensed/evaporated milk, where new packaging formats were introduced by Saudi Dairy & Foodstuff Co Ltd for Saudia, during Q1 2013, Danya Foods Ltd for Puck in November 2012 and Friesland Arabia for its brand Rainbow in May 2013. In other categories, the addition of new flavours continued in chilled dairy-based desserts. These developments helped give other dairy a boost.

COMPETITIVE LANDSCAPE

  • National Food Industries Co Ltd led the category in 2013 with a 16% value share. This leadership is largely because of the company’s strong position in condensed/evaporated milk, where it leads with a 38% value share. The company’s flagship brand Luna has a strong loyalty among consumers of condensed/evaporated milk. 2013 saw new and improved packaging for Luna, backed by strong TV and outdoor advertising. Special in-store promotions during Ramadan offering multipack of condensed milk helped boost sales. The company has a dedicated Facebook page where it interacts with consumers through discussions, competitions and information about products. Finally, the company launched a Luna-branded cooking show with famous cooks and guests on YouTube and Facebook in late-2012. Such marketing activities helped strengthen the company’s position further in this category.

PROSPECTS

  • The exponential growth currently going on in the retail landscape of the country is going to have a positive impact on various categories, including other dairy. A population boom, which is not expected to slow down anytime in the near future, is going to result in the creation of new neighbourhoods, which will eventually require additional retail outlets. Not only do the supermarkets and hypermarkets in the country have ambitious expansion plans but smaller grocery retailers are also growing in number. Furthermore, with the help of suppliers through branded refrigeration units, these small scale retailers are going to have better access to cold chain which will encourage stocking of fresh products like fresh cream, chilled dairy-based desserts and chilled sour cream. Hence, other dairy will be positively influenced by this retail expansion.

Samples (FAQs about samples):

doc_pdf.png Sample Dairy Market Research Report

doc_excel_table.png Sample Dairy Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dairy in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How has the economic downturn impacted sales performance given its staple food status?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dairy in Saudi Arabia - Category Analysis

DRINKING MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Drinking Milk Products by Category: Volume 2008-2013
  • Table 2 Sales of Drinking Milk Products by Category: Value 2008-2013
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2008-2013
  • Table 5 Sales of Flavoured Milk Drinks by Chilled vs Ambient: % Volume Analysis 2008-2013
  • Table 6 Sales of Milk by Type: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Drinking Milk Products: % Value 2009-2013
  • Table 8 LBN Brand Shares of Drinking Milk Products: % Value 2010-2013
  • Table 9 Distribution of Drinking Milk Products by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value 2013-2018
  • Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2013-2018

YOGHURT AND SOUR MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Sales of Yoghurt and Sour Milk Products by Category: Volume 2008-2013
  • Table 15 Sales of Yoghurt and Sour Milk Products by Category: Value 2008-2013
  • Table 16 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2008-2013
  • Table 18 Sales of Yoghurt by Soy-based vs Dairy-based: % Value 2012
  • Table 19 Sales of Flavoured Spoonable Yoghurt by Flavour: Rankings 2008-2013
  • Table 20 Sales of Fruited Spoonable Yoghurt by Flavour: Rankings 2008-2013
  • Table 21 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2010-2013
  • Table 23 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2008-2013
  • Table 24 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
  • Table 25 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
  • Table 26 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
  • Table 27 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

CHEESE

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Cheese by Category: Volume 2008-2013
  • Table 29 Sales of Cheese by Category: Value 2008-2013
  • Table 30 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 31 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 32 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 33 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2013
  • Table 34 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 35 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 36 Distribution of Cheese by Format: % Value 2008-2013
  • Table 37 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 38 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 39 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 40 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

OTHER DAIRY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Other Dairy by Category: Volume 2008-2013
  • Table 42 Sales of Other Dairy by Category: Value 2008-2013
  • Table 43 Sales of Other Dairy by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Other Dairy by Category: % Value Growth 2008-2013
  • Table 45 Sales of Cream by Type: % Value Breakdown 2008-2013
  • Table 46 Distribution of Other Dairy by Format: % Value 2008-2013
  • Table 47 Forecast Sales of Other Dairy by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Other Dairy by Category: Value 2013-2018
  • Table 49 Forecast Sales of Other Dairy by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Other Dairy by Category: % Value Growth 2013-2018

Dairy in Saudi Arabia - Company Profiles

Al Safi Danone Ltd in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Al Safi Danone Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Al Safi Danone Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 3 Al Safi Danone Ltd: Competitive Position 2013

Almarai Co Ltd in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Almarai Co Ltd: Key Facts
  • Summary 5 Almarai Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Almarai Co Ltd: Competitive Position 2013

Halwani Bros Co in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Halwani Bros Co: Key Facts
  • Summary 8 Halwani Bros Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Halwani Bros Co: Competitive Position 2013

National Agricultural Development Co (NADEC) in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 National Agricultural Development Co (NADEC): Key Facts
  • Summary 11 National Agricultural Development Co (NADEC): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 National Agricultural Development Co (NADEC): Competitive Position 2013

Packaged Food in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

A stronger performance for packaged food

New product developments gather momentum

Almarai retains its lead in packaged food

Modern grocery retailers increases its share of sales

Healthy growth is forecast for packaged food

KEY TRENDS AND DEVELOPMENTS

Health awareness increases

Manufacturers use digital media to engage consumers

Retail expansion drives growth

Innovation marks new product developments

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 51 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 52 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 53 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 54 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 56 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 57 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 58 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 59 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 60 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 61 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 62 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 63 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 64 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 65 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 66 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 67 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 68 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 69 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 70 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 71 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 72 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 73 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 74 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 75 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 76 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 77 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 78 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 79 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 80 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 81 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 83 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 85 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 86 Sales of Packaged Food by Category: Value 2008-2013
  • Table 87 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 88 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 89 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 90 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 91 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 92 Penetration of Private Label by Category: % Value 2008-2013
  • Table 93 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 94 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 95 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 96 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 97 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 98 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Dairy
      • Cheese
        • Processed Cheese
          • Spreadable Processed Cheese
          • Unspreadable Processed Cheese
        • Unprocessed Cheese
          • Hard Cheese
            • Packaged Hard Cheese
            • Unpackaged Hard Cheese
          • Soft Cheese
          • Spreadable Unprocessed Cheese
      • Drinking Milk Products
        • Flavoured Milk Drinks
          • Dairy Only Flavoured Milk Drinks
          • Flavoured Milk Drinks with Fruit Juice
        • Flavoured Powder Drinks
          • Chocolate-Based Flavoured Powder Drinks
          • Malt-Based Hot Drinks
          • Non-Chocolate-Based Flavoured Powder Drinks
        • Milk
          • Cow's Milk
            • Fresh/Pasteurised Milk
              • Fat-Free Fresh/Pasteurised Milk
              • Full Fat Fresh/Pasteurised Milk
              • Semi Skimmed Fresh/Pasteurised Milk
            • Long-Life/UHT Milk
              • Fat-Free Long Life/UHT Milk
              • Full Fat Long Life/UHT Milk
              • Semi Skimmed Long Life/UHT Milk
          • Goat Milk
        • Powder Milk
        • Non-Dairy Milk Alternatives
          • Soy Drinks
          • Soy Milk
          • Other Non-Dairy Milk Alternatives
      • Yoghurt and Sour Milk Products
        • Sour Milk Products
        • Yoghurt
          • Drinking Yoghurt
          • Spoonable Yoghurt
            • Flavoured Spoonable Yoghurt
            • Fruited Spoonable Yoghurt
            • Plain Spoonable Yoghurt
      • Other Dairy
        • Chilled and Shelf Stable Desserts
          • Dairy-Based Desserts
            • Chilled Dairy-Based Desserts
            • Shelf Stable Dairy-Based Desserts
          • Soy-Based Desserts
            • Chilled Soy-Based Desserts
            • Shelf Stable Soy-Based Desserts
        • Chilled Snacks
        • Coffee Whiteners
        • Condensed/Evaporated Milk
          • Flavoured, Functional Condensed Milk
          • Plain Condensed/Evaporated Milk
        • Cream
        • Fromage Frais and Quark
          • Flavoured Fromage Frais and Quark
          • Plain Fromage Frais and Quark
          • Savoury Fromage Frais and Quark

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Chilled vs Ambient
  • Soy-based vs Dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!