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Country Report

Dairy in Vietnam

| Pages: 82

Price: US$1,900

About this Report

Executive Summary

Cheese

TRENDS

  • Cheese remains an unpopular dairy product in Vietnam for both economical and cultural reasons. The average unit price of cheese is considered high in relation to the average income levels of most Vietnamese households. As cheese is not commonly used for Vietnamese dishes, only those consumers, who are strongly familiar with Western culture and cuisine, tend to buy it.

COMPETITIVE LANDSCAPE

  • Unibel SA leads cheese in Vietnam, with a 70% value share. Its main brand, La Vache Qui Rit, was one of the first cheese brands to arrive in Vietnam. As Vietnamese consumers are usually not very adventurous in trying new cheese products, La Vache Qui Rit continues to enjoy its first mover advantage and strong brand awareness.

PROSPECTS

  • Sales of cheese are expected to grow by a CAGR of 11% in total volume terms in 2013-2017 compared to a 15% increase in 2007-2012. The market is expected to become more mature over the forecast period, as cheese gains greater acceptance, alongside the increasing exposure to Western lifestyle and cuisine. The key consumer group of cheese is expected to be the young generation, as they are more familiar with dairy products. Forecast sales growth of cheese is most likely to be driven by the continued increase in Western foodservice outlets in the country, both fast food chains and Western cuisine restaurants.

Drinking Milk Products

TRENDS

  • Drinking milk products saw strong development in 2012, despite the gloomy economic situation. The main consumers of drinking milk products remain people living in big cities, with high incomes and being well-educated about the benefits of milk. Drinking milk products are packaged in various pack sizes, to meet consumers’ different needs. Towards the end of the review period, the Vietnamese Government launched a number of initiatives to raise Vietnamese citizens’ average height. In response to these initiatives, drinking milk product manufacturers also ran a number of advertising campaigns such as supplying milk to children in remote provinces and price promotions, to raise consumer awareness of health benefit related to drinking milk products, and at the same time, enhancing the image of their brands.

COMPETITIVE LANDSCAPE

  • Vietnam Dairy Products (Vinamilk) leads drinking milk products in Vietnam, with a 46% value share. Its dominant position is partly thanks to its long established history and reputation of high product quality. Vinamilk has been particularly active in product development as well as marketing campaigns to protect and enhance its leading position. For instance, during the course of 2011, the company introduced a new powder milk, Vinamilk Canxi, which contains calcium and phosphate and vitamin D to help improve consumers’ calcium intake and strengthen bones. Also in 2011, Vinamilk imported cows directly from New Zealand to supply its fresh/pasteurised milk,

PROSPECTS

  • Vietnam is a potentially strong market for drinking milk products. Milk consumption per capita in Vietnam is still low in comparison to the rest of Asia Pacific. The young population should continue to offer stable demand for drinking milk products, while the overall rising consumer awareness of health benefits related to milk, particularly among the older generation, is set to further support sales growth over the forecast period. Sales of drinking milk products are therefore expected to grow by a CAGR of 6% in constant value terms over the forecast period, compared to a 4% increase in 2007-2012.

Yoghurt and Sour Milk Drinks

TRENDS

  • Yoghurt and sour milk products are becoming more popular, alongside rising consumer awareness of their related health benefits. Yoghurt is traditionally perceived as a healthy food by Vietnamese consumers. Over the review period, packaged yoghurt saw increasing demand and gradually took over homemade and unbranded yoghurt, mainly thanks to hygiene and food safety issues being increasingly brought to Vietnamese consumers’ attention. As a result, yoghurt and sour milk grew by 23% in current value terms in 2012.

COMPETITIVE LANDSCAPE

  • Vietnam Dairy Products (Vinamilk) leads yoghurt and sour milk in Vietnam, with a 73% value share, mostly through its dominant position in yoghurt, particularly spoonable yoghurt, where it commands a 95% value share. Vietnamese consumers are said to be proud of the national brand Vinamilk given its long-established history and its reputation for good product quality. The company has also been very active in marketing campaigns.

PROSPECTS

  • Yoghurt and sour milk will continue to show rapid development over the forecast period, as disposable incomes continue to rise and consumers become more health-conscious. The products will expand rapidly in both urban and rural areas. Sales of yoghurt and sour milk are expected to grow by a CAGR of 6% in constant value terms during the forecast period – in line with the growth pace of the review period.

Other Dairy

TRENDS

  • Condensed/evaporated milk is a common product in Vietnam, being widely consumed by people from different age groups, financial backgrounds and social classes. Ever since condensed/evaporated milk was first introduced in Vietnam, it has always been perceived as being economical and used for many purposes, eg to mix with traditional Vietnamese coffee (milk coffee), to make yoghurt or to replace baby milk formula or drinking milk products by low-income families. Indeed, condensed/evaporated milk continued to enjoy stable demand from Vietnamese consumers in 2012.

COMPETITIVE LANDSCAPE

  • Vietnam Dairy Products (Vinamilk) leads other dairy in Vietnam through two condensed/evaporated milk brands – Ong Tho and Ngoi Sao Phuong Nam. During the review period, the company managed to grow its value share by 20 percentage points to 91% as it continued to leverage on its long-established presence and good reputation in the Vietnamese dairy market.

PROSPECTS

  • As condensed/evaporated milk is already mature, demand is expected to slow down further over the forecast period. Additionally, with higher disposable income, consumers are more likely to shift from condensed/evaporated milk to drinking milk products for better nutrition.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dairy in Vietnam?
  • What are the major brands in Vietnam?
  • How has the economic downturn impacted sales performance given its staple food status?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dairy in Vietnam - Category Analysis

OTHER DAIRY IN VIETNAM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Other Dairy by Category: Volume 2007-2012
  • Table 2 Sales of Other Dairy by Category: Value 2007-2012
  • Table 3 Sales of Other Dairy by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Other Dairy by Category: % Value Growth 2007-2012
  • Table 5 Cream by Type: % Value Breakdown 2007-2012
  • Table 6 Sales of Other Dairy by Distribution Format: % Analysis 2007-2012
  • Table 7 Forecast Sales of Other Dairy by Category: Volume 2012-2017
  • Table 8 Forecast Sales of Other Dairy by Category: Value 2012-2017
  • Table 9 Forecast Sales of Other Dairy by Category: % Volume Growth 2012-2017
  • Table 10 Forecast Sales of Other Dairy by Category: % Value Growth 2012-2017

DRINKING MILK PRODUCTS IN VIETNAM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Drinking Milk Products by Category: Volume 2007-2012
  • Table 12 Sales of Drinking Milk Products by Category: Value 2007-2012
  • Table 13 Sales of Drinking Milk Products by Category: % Volume Growth 2007-2012
  • Table 14 Sales of Drinking Milk Products by Category: % Value Growth 2007-2012
  • Table 15 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2012
  • Table 16 Milk by Type: % Value Breakdown 2007-2012
  • Table 17 Drinking Milk Products Company Shares 2008-2012
  • Table 18 Drinking Milk Products Brand Shares 2009-2012
  • Table 19 Sales of Drinking Milk Products by Distribution Format: % Analysis 2007-2012
  • Table 20 Forecast Sales of Drinking Milk Products Products by Category: Volume 2012-2017
  • Table 21 Forecast Sales of Drinking Milk Products Products by Category: Value 2012-2017
  • Table 22 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2012-2017
  • Table 23 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2012-2017

YOGHURT AND SOUR MILK IN VIETNAM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Yoghurt and Sour Milk Products by Category: Volume 2007-2012
  • Table 25 Sales of Yoghurt and Sour Milk Products by Category: Value 2007-2012
  • Table 26 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2007-2012
  • Table 27 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2007-2012
  • Table 28 Soy-based vs Dairy-based Yoghurt: % Value Breakdown 2012
  • Table 29 Leading Flavours for Flavoured Spoonable Yoghurt 2007-2012
  • Table 30 Leading Flavours for Fruited Spoonable Yoghurt 2007-2012
  • Table 31 Yoghurt and Sour Milk Products Company Shares 2008-2012
  • Table 32 Yoghurt and Sour Milk Products Brand Shares 2009-2012
  • Table 33 Sales of Yoghurt and Sour Milk Products by Distribution Format: % Analysis 2007-2012
  • Table 34 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2012-2017
  • Table 36 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2012-2017
  • Table 37 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2012-2017
  • Table 38 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2012-2017

CHEESE IN VIETNAM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Cheese by Category: Volume 2007-2012
  • Table 40 Sales of Cheese by Category: Value 2007-2012
  • Table 41 Sales of Cheese by Category: % Volume Growth 2007-2012
  • Table 42 Sales of Cheese by Category: % Value Growth 2007-2012
  • Table 43 Spreadable Processed Cheese by Type: % Value Breakdown 2007-2012
  • Table 44 Unprocessed Cheese by Type: % Value Breakdown 2009-2012
  • Table 45 Cheese Company Shares 2008-2012
  • Table 46 Cheese Brand Shares 2009-2012
  • Table 47 Sales of Cheese by Distribution Format: % Analysis 2007-2012
  • Table 48 Forecast Sales of Cheese by Category: Volume 2012-2017
  • Table 49 Forecast Sales of Cheese by Category: Value 2012-2017
  • Table 50 Forecast Sales of Cheese by Category: % Volume Growth 2012-2017
  • Table 51 Forecast Sales of Cheese by Category: % Value Growth 2012-2017

Dairy in Vietnam - Company Profiles

Dong Tam Nutrition Food JSC in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dong Tam Nutrition Food JSC: Key Facts
  • Summary 2 Dong Tam Nutrition Food JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Dong Tam Nutrition Food JSC: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Dong Tam Nutrition Food JSC: Competitive Position 2012

Vietnam Dairy Products JSC (Vinamilk) in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 6 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2012

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

Slowed down demand due to inflation makes competition even tougher

Domestic companies continue to receive support from the government

Increased sophistication and busy lifestyles boost convenience products

Opportunity for growth in suburban and rural areas

A positive outlook

KEY TRENDS AND DEVELOPMENTS

Inflation and expense cutbacks forged ways for creative solutions

Government continues to support local brands

Urbanisation boosts sales of convenience products

Local players increase investment in marketing and branding

Increased health awareness shapes innovation and marketing direction

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 52 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 53 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 54 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 55 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 56 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 57 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 58 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 59 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 60 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 61 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 62 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 63 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 64 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 65 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 66 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 67 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 68 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 69 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 70 Company Shares of Meal Solutions 2008-2012
  • Table 71 Brand Shares of Meal Solutions 2009-2012
  • Table 72 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 73 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 74 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 75 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 76 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 77 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 78 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 79 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 80 Company Shares of Nutrition/Staples 2008-2012
  • Table 81 Brand Shares of Nutrition/Staples 2009-2012
  • Table 82 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 83 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 84 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 85 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 86 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 87 Sales of Packaged Food by Category: Value 2007-2012
  • Table 88 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 89 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 90 GBO Shares of Packaged Food 2008-2012
  • Table 91 NBO Shares of Packaged Food 2008-2012
  • Table 92 NBO Brand Shares of Packaged Food 2009-2012
  • Table 93 Penetration of Private Label by Category 2007-2012
  • Table 94 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 95 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 96 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 97 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 98 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 99 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Dairy
    • Baby Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Cheese
      • Processed Cheese
        • Spreadable Processed Cheese
        • Unspreadable Processed Cheese
      • Unprocessed Cheese
        • Hard Cheese
          • Packaged Hard Cheese
          • Unpackaged Hard Cheese
        • Soft Cheese
        • Spreadable Unprocessed Cheese
    • Drinking Milk Products
      • Flavoured Milk Drinks
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
      • Flavoured Powder Milk Drinks
        • Chocolate-based Flavoured Powder Drinks
        • Malt-based Hot Drinks
        • Non-Chocolate-based Flavoured Powder Drinks
      • Milk
        • Cow's Milk
          • Fresh/Pasteurised Milk
            • Fat-free Fresh/Pasteurised Milk
            • Full Fat Fresh/Pasteurised Milk
            • Semi Skimmed Fresh/Pasteurised Milk
          • Long-Life/UHT Milk
            • Fat-free Long Life/UHT Milk
            • Full Fat Long Life/UHT Milk
            • Semi Skimmed Long Life/UHT Milk
        • Goat Milk
      • Powder Milk
      • Soy Beverages
        • Soy Drinks
        • Soy Milk
    • Yoghurt and Sour Milk Products
      • Sour Milk Products
      • Yoghurt
        • Drinking Yoghurt
        • Spoonable Yoghurt
          • Flavoured Spoonable Yoghurt
          • Fruited Spoonable Yoghurt
          • Plain Spoonable Yoghurt
    • Other Dairy
      • Chilled and Shelf Stable Desserts
        • Dairy-Based Desserts
          • Chilled Dairy-based Desserts
          • Shelf Stable Dairy-based Desserts
        • Soy-based Desserts
          • Chilled Soy-based Desserts
          • Shelf Stable Soy-based Desserts
      • Chilled Snacks
      • Coffee Whiteners
      • Condensed/Evaporated Milk
        • Flavoured, Functional Condensed Milk
        • Plain Condensed/Evaporated Milk
      • Cream
      • Fromage Frais and Quark
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Chilled vs ambient
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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