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Country Report

Vietnam Flag Dairy in Vietnam

Price: US$1,900

About this Report

Executive Summary

Cheese

TRENDS

  • Towards the end of the review period, cheese became more popular in Vietnam due partly to greater exposure to Western culture. Consumer awareness of unprocessed cheese in particular increased, especially in big cities such as Ho Chi Minh and Hanoi. With Western cuisines gaining influence, more dishes containing cheese became popular among young consumers, such as fried cheese sticks and cakes.

COMPETITIVE LANDSCAPE

  • Bel Vietnam Co Ltd dominated cheese in 2014 and increased its value share to 78%. The company has a diversified product portfolio with many popular brands in cheese such as La Vache Qui Rit, Belcube, Kiri and Babybel. Its distribution network covering both traditional and modern channels was another competitive advantage. In cheese, Bel Vietnam was the most active company in terms of marketing and promotions in 2014.

PROSPECTS

  • Cheese is expected to register a CAGR of 7% in constant value terms over the forecast period fuelled by increasing Westernisation in Vietnamese culture, the expected recovery of the economy, and higher disposable incomes and living standards. Cheese is gaining acceptance among consumers, with more being used in cooking. Furthermore, the efforts of manufacturers to encourage demand through marketing activities and distribution networks as well as the development of fast food chains and Western cuisine restaurants are also fostering growth.

Drinking Milk Products

TRENDS

  • Drinking milk products saw tougher competition in 2014 mainly thanks to new product developments, especially in fresh/pasteurised milk. At the end of 2013, FrieslandCampina Vietnam Co Ltd launched new brand Sua Chon (targeting middle-to-higher-income consumers) while Vietnam Dairy Products JSC (Vinamilk) introduced new brand Twin Cows (targeting higher-income consumers) – both in fresh/pasteurised milk. Another new product development was Vinamilk’s Flex in long-life/UHT milk. This was advertised as having no lactose and helping consumers improve their calcium and vitamin D intakes. New products not only intensified the competition in drinking milk products but also offered consumers more choice, which helped stimulate demand.

COMPETITIVE LANDSCAPE

  • In 2014, Vietnam Dairy Products JSC (Vinamilk) continued to lead in drinking milk products in Vietnam and accounted for 44% of retail value sales. The company has a longstanding presence and a good reputation. Regular new product developments not only helped to diversify the company’s product portfolio but also boost its sales. Two new products in 2014 were Twin Cows and Flex. While Twin Cows was a new brand of milk produced in New Zealand, Flex was a product development from the existing brand. This new Flex was advertised as containing no lactose and improving consumers’ calcium and vitamin D intakes. The company’s nationwide distribution network and promotional activities were competitive advantages. As a result, in 2014, the company maintained its leadership in drinking milk products and registered value growth of 18%.

PROSPECTS

  • Over the forecast period, drinking milk products is expected to register a constant value CAGR of 8%. Stable demand from young consumers, increasing awareness of health and wellness, the expected recovery of the economy, and higher incomes and living standards are expected to contribute to growth. Manufacturers’ efforts to stimulate demand through new product developments, expanded distribution networks and promotional activities are also expected to contribute to growth. However, drinking milk products is becoming a mature category and as such is set to register a lower constant value CAGR over the forecast period than over the review period.

Yoghurt and Sour Milk Drinks

TRENDS

  • Many new products were launched in yoghurt and sour milk products in 2014, which intensified competition and stimulated consumer demand. For example, FrieslandCampina Vietnam Co Ltd launched Dutch Lady in pro/pre biotic plain spoonable yoghurt in May 2014. This new product claimed that it was made of fresh milk using modern pasteurisation technology, and contained lactic acid, calcium and protein.

COMPETITIVE LANDSCAPE

  • In 2014, Vietnam Dairy Products JSC (Vinamilk) retained its dominance in yoghurt and sour milk in Vietnam with a 69% value share and registered the strongest current value growth of 17%. In spoonable yoghurt, the company accounted for 85% of value sales. Vinamilk benefits from strong brand equity, a longstanding presence and a good reputation. Furthermore, it has a nationwide distribution network covering both traditional and modern channels. At the end of 2013, the company introduced a new product in spoonable yoghurt under the brand Vinamilk. The product claimed that it was made of 100% fresh milk.

PROSPECTS

  • Over the forecast period, yoghurt and sour milk is expected to register a CAGR of 6% in constant value terms thanks mainly to the anticipated recovery of the economy, higher disposable incomes and living standards, and increasing consumer awareness of health and wellness. Furthermore, with busier lifestyles, more consumers are expected to switch from home-made to packaged yoghurt and sour milk products. However, due to the increasing maturity of yoghurt and sour milk, the forecast constant value CAGR of 6% is lower than that registered over the review period.

Other Dairy

TRENDS

  • Condensed/evaporated milk remained the most common product in other dairy in Vietnam in 2014. It is widely consumed across many consumer segments. Consumers use condensed/evaporated milk for many purposes such as to mix with coffee, to make yoghurt or to replace baby milk formula or drinking milk products by low-income segments. The product has a longstanding presence in the country and demand remained stable in 2014. As a result, condensed/evaporated continued to be the largest category within other dairy.

COMPETITIVE LANDSCAPE

  • Vietnam Dairy Products JSC (Vinamilk) remained the leader in other dairy in and 2014 and accounted for 88% of retail value sales. The company dominated in condensed/evaporated milk with a 90% value share in 2014 thanks mainly to two popular brands – Ong Tho and Ngoi Sao Phuong Nam. A long-established presence, good reputation and quality, reasonable prices and a nationwide distribution network covering both traditional and modern channels were the company’s competitive advantages. As a consequence, the company strengthened its leadership in other dairy over the review period.

PROSPECTS

  • Over the forecast period, other dairy is expected to register a constant value CAGR of 1%, which is lower than that registered over the review period. As condensed/evaporated milk accounts for the majority of other dairy and this product is already mature, demand is expected to slow down over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dairy products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dairy products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dairy products in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dairy products in Vietnam?
  • What are the major brands in Vietnam?
  • How has the economic downturn impacted sales performance given its staple food status?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Dairy in Vietnam - Category Analysis

CHEESE

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Cheese by Category: Volume 2009-2014
  • Table 2 Sales of Cheese by Category: Value 2009-2014
  • Table 3 Sales of Cheese by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cheese by Category: % Value Growth 2009-2014
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2011-2014
  • Table 7 NBO Company Shares of Cheese: % Value 2010-2014
  • Table 8 LBN Brand Shares of Cheese: % Value 2011-2014
  • Table 9 Distribution of Cheese by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Cheese by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Cheese by Category: Value 2014-2019
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2014-2019

DRINKING MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Sales of Drinking Milk Products by Category: Volume 2009-2014
  • Table 15 Sales of Drinking Milk Products by Category: Value 2009-2014
  • Table 16 Sales of Drinking Milk Products by Category: % Volume Growth 2009-2014
  • Table 17 Sales of Drinking Milk Products by Category: % Value Growth 2009-2014
  • Table 18 Sales of Flavoured Milk Drinks by Chilled vs Ambient: % Volume Analysis 2009-2014
  • Table 19 Sales of Milk by Type: % Value Breakdown 2009-2014
  • Table 20 NBO Company Shares of Drinking Milk Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Drinking Milk Products: % Value 2011-2014
  • Table 22 Distribution of Drinking Milk Products by Format: % Value 2009-2014
  • Table 23 Forecast Sales of Drinking Milk Products Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Drinking Milk Products Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2014-2019

YOGHURT AND SOUR MILK PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Yoghurt and Sour Milk Products by Category: Volume 2009-2014
  • Table 28 Sales of Yoghurt and Sour Milk Products by Category: Value 2009-2014
  • Table 29 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2009-2014
  • Table 31 Sales of Flavoured Spoonable Yoghurt by Flavour: Rankings 2009-2014
  • Table 32 Sales of Fruited Spoonable Yoghurt by Flavour: Rankings 2009-2014
  • Table 33 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2010-2014
  • Table 34 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2011-2014
  • Table 35 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2009-2014
  • Table 36 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
  • Table 37 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
  • Table 38 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
  • Table 39 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019

OTHER DAIRY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Other Dairy by Category: Volume 2009-2014
  • Table 41 Sales of Other Dairy by Category: Value 2009-2014
  • Table 42 Sales of Other Dairy by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Other Dairy by Category: % Value Growth 2009-2014
  • Table 44 Sales of Cream by Type: % Value Breakdown 2009-2014
  • Table 45 Distribution of Other Dairy by Format: % Value 2009-2014
  • Table 46 Forecast Sales of Other Dairy by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Other Dairy by Category: Value 2014-2019
  • Table 48 Forecast Sales of Other Dairy by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Other Dairy by Category: % Value Growth 2014-2019

Dairy in Vietnam - Company Profiles

FrieslandCampina Vietnam Co Ltd in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 FrieslandCampina Vietnam Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 FrieslandCampina Vietnam Co Ltd: Competitive Position 2014

Nutifood Nutrition Food JSC in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nutifood Nutrition Food JSC: Key Facts
  • Summary 4 Nutifood Nutrition Food JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Nutifood Nutrition Food JSC: Competitive Position 2014

Vietnam Dairy Products JSC (Vinamilk) in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 7 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2014

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

The economic downturn continues to adversely affect the growth of packaged food

Increased sophistication and increased awareness of health boosts demand for healthier products

Local companies receive further support from the government

Traditional distribution channels still play the main role in packaged food

A positive outlook is expected for packaged food

KEY TRENDS AND DEVELOPMENTS

Increased Westernisation in Vietnamese culture affects packaged food positively

The government continues to encourage the demand for local brands

Competition in packaged food becomes tougher

Increased health-consciousness shapes innovation and marketing activities

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 50 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 51 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 52 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 53 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 55 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 56 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 57 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 58 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 59 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 60 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 61 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 62 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 63 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 64 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 65 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 66 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 67 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 68 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 69 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 70 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 71 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 72 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 73 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 74 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 75 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 76 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 77 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 78 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 79 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 80 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 82 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 84 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 85 Sales of Packaged Food by Category: Value 2009-2014
  • Table 86 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 87 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 88 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 89 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 90 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 91 Penetration of Private Label by Category: % Value 2009-2014
  • Table 92 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 93 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 94 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 95 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 96 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 97 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Dairy
      • Cheese
        • Processed Cheese
          • Spreadable Processed Cheese
          • Unspreadable Processed Cheese
        • Unprocessed Cheese
          • Hard Cheese
            • Packaged Hard Cheese
            • Unpackaged Hard Cheese
          • Soft Cheese
          • Spreadable Unprocessed Cheese
      • Drinking Milk Products
        • Flavoured Milk Drinks
          • Dairy Only Flavoured Milk Drinks
          • Flavoured Milk Drinks with Fruit Juice
        • Flavoured Powder Milk Drinks
          • Chocolate-based Flavoured Powder Drinks
          • Malt-based Hot Drinks
          • Non-Chocolate-based Flavoured Powder Drinks
        • Milk
          • Cow's Milk
            • Fresh/Pasteurised Milk
              • Fat-free Fresh/Pasteurised Milk
              • Semi Skimmed Fresh/Pasteurised Milk
              • Full Fat Fresh/Pasteurised Milk
            • Long-Life/UHT Milk
              • Fat-free Long Life/UHT Milk
              • Semi Skimmed Long Life/UHT Milk
              • Full Fat Long Life/UHT Milk
          • Goat Milk
        • Powder Milk
        • Non-Dairy Milk Alternatives
          • Soy Drinks
          • Soy Milk
          • Other Non-Dairy Milk Alternatives
      • Yoghurt and Sour Milk Products
        • Sour Milk Products
        • Yoghurt
          • Drinking Yoghurt
          • Spoonable Yoghurt
            • Flavoured Spoonable Yoghurt
            • Fruited Spoonable Yoghurt
            • Plain Spoonable Yoghurt
      • Other Dairy
        • Chilled and Shelf Stable Desserts
          • Dairy-Based Desserts
            • Chilled Dairy-based Desserts
            • Shelf Stable Dairy-based Desserts
          • Soy-based Desserts
            • Chilled Soy-based Desserts
            • Shelf Stable Soy-based Desserts
        • Chilled Snacks
        • Coffee Whiteners
        • Condensed/Evaporated Milk
          • Flavoured, Functional Condensed Milk
          • Plain Condensed/Evaporated Milk
        • Cream
        • Fromage Frais and Quark
          • Flavoured Fromage Frais and Quark
          • Plain Fromage Frais and Quark
          • Savoury Fromage Frais and Quark

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Chilled vs Ambient
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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