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Company Profile

Danone , Groupe in Health and Wellness

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Danone, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Danone, Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Danone, Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Danone’s HW Sales L ed by Fortified/functional Dairy, Bottled W ater

  • Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment : Q1 2011

  • Strategic Evaluation

SWOT: Danone, Groupe

  • Strategic Evaluation

Key strategic objectives in health and wellness

  • Strategic Evaluation

Key strategic challenges in health and wellness

  • Strategic Evaluation

Danone : HW portfolio development strategy

  • Strategic Evaluation

Building the ‘100% Health portfolio ’: divestments

  • Strategic Evaluation

Building the ‘100% Health portfolio’: Acquisitions

  • Strategic Evaluation

Competitive Positioning

Danone maintains global fourth position in HW

  • Competitive Positioning

HW versus standard: Global p erformance

  • Competitive Positioning

2006-2010 New Sales: HW versus Standard Products

  • Competitive Positioning

Danone versus global HW market performance

  • Competitive Positioning

Global HW competitive l andscape

  • Competitive Positioning

Standard products still dominate sales growth of leading players

  • Competitive Positioning

Fragmented global HW market

  • Competitive Positioning

Market Assessment

Danone benefits from growing emerging market presence

  • Market Assessment

Best growth opportunities in emerging markets

  • Market Assessment

Emerging and developed markets growth contributors

  • Market Assessment

Largest operations in F/F packaged food and NH beverages

  • Market Assessment

Fortified/functional Dairy Products Opportunities

FF products dominate Danone’s HW dairy sales

  • Fortified/functional Dairy Products Opportunities

Opportunities in FF dairy products

  • Fortified/functional Dairy Products Opportunities

Probiotics offer diverse opportunities in FF development

  • Fortified/functional Dairy Products Opportunities

Top markets for Danone’s fortified/functional dairy portfolio

  • Fortified/functional Dairy Products Opportunities

Rapid historic growth in Brazilian and Mexican FF dairy market

  • Fortified/functional Dairy Products Opportunities

Danone’s Asia Pacific market positions after Wahaha

  • Fortified/functional Dairy Products Opportunities

Small steps in China since the end of the Wahaha venture

  • Fortified/functional Dairy Products Opportunities

Diverse growth-driving trends in other functional yoghurt

  • Fortified/functional Dairy Products Opportunities

Expansion target markets in other functional yoghurt

  • Fortified/functional Dairy Products Opportunities

Focus on fortified/functional fromage frais and quark

  • Fortified/functional Dairy Products Opportunities

Danonino : Child-orientated fortified dairy range

  • Fortified/functional Dairy Products Opportunities

HW Bottled Water Opportunities

Strategic focus on NH bottled water

  • HW Bottled Water Opportunities

Falling s ales in Europe but strong growth in emerging markets

  • HW Bottled Water Opportunities

Top five markets for Danone’s HW bottled water sales

  • HW Bottled Water Opportunities

Focus on naturally healthy

  • HW Bottled Water Opportunities

Narrow opportunities in reduced sugar flavoured bottled water

  • HW Bottled Water Opportunities

Danone’s functional water only of importance in China

  • HW Bottled Water Opportunities

County focus in HW bottled water: Mexico

  • HW Bottled Water Opportunities

Health Trends Opportunities

Global health and wellness market by leading trends

  • Health Trends Opportunities

Danone’s focus trends in health and wellness

  • Health Trends Opportunities

Danone’s opportunities and priorities in digestive health

  • Health Trends Opportunities

Danone’s focus on weight management

  • Health Trends Opportunities

Brand Strategy

Global brand concept centred on health benefits

  • Brand Strategy

Activia successful across all regional markets

  • Brand Strategy

Actimel : Growth acceleration needed via market diversification

  • Brand Strategy

Evian benefits from brand support but still weak core markets

  • Brand Strategy

Operations

Increasing investments in enhanced operational capabilities

  • Operations

Global manufacturing network

  • Operations

Recommendations

Expand in rapidly growing and high-margin markets/categories

  • Recommendations

Samples

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