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Company Profile

Danone , Groupe in Health and Wellness

Oct 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Danone, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Danone, Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Danone, Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Danone’s HW Sales L ed by Fortified/functional Dairy, Bottled W ater

Key company facts

Financial assessment : Q1 2011

SWOT: Danone, Groupe

Key strategic objectives in health and wellness

Key strategic challenges in health and wellness

Danone : HW portfolio development strategy

Building the ‘100% Health portfolio ’: divestments

Building the ‘100% Health portfolio’: Acquisitions

Competitive Positioning

Danone maintains global fourth position in HW

HW versus standard: Global p erformance

2006-2010 New Sales: HW versus Standard Products

Danone versus global HW market performance

Global HW competitive l andscape

Standard products still dominate sales growth of leading players

Fragmented global HW market

Market Assessment

Danone benefits from growing emerging market presence

Best growth opportunities in emerging markets

Emerging and developed markets growth contributors

Largest operations in F/F packaged food and NH beverages

Fortified/functional Dairy Products Opportunities

FF products dominate Danone’s HW dairy sales

Opportunities in FF dairy products

Probiotics offer diverse opportunities in FF development

Top markets for Danone’s fortified/functional dairy portfolio

Rapid historic growth in Brazilian and Mexican FF dairy market

Danone’s Asia Pacific market positions after Wahaha

Small steps in China since the end of the Wahaha venture

Diverse growth-driving trends in other functional yoghurt

Expansion target markets in other functional yoghurt

Focus on fortified/functional fromage frais and quark

Danonino : Child-orientated fortified dairy range

HW Bottled Water Opportunities

Strategic focus on NH bottled water

Falling s ales in Europe but strong growth in emerging markets

Top five markets for Danone’s HW bottled water sales

Focus on naturally healthy

Narrow opportunities in reduced sugar flavoured bottled water

Danone’s functional water only of importance in China

County focus in HW bottled water: Mexico

Health Trends Opportunities

Global health and wellness market by leading trends

Danone’s focus trends in health and wellness

Danone’s opportunities and priorities in digestive health

Danone’s focus on weight management

Brand Strategy

Global brand concept centred on health benefits

Activia successful across all regional markets

Actimel : Growth acceleration needed via market diversification

Evian benefits from brand support but still weak core markets

Operations

Increasing investments in enhanced operational capabilities

Global manufacturing network

Recommendations

Expand in rapidly growing and high-margin markets/categories

Samples

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