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Company Profile

Danone, Groupe in Packaged Food

Jan 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Danone, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Danone, Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Danone, Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: First nine months 2011

SWOT – Danone, Groupe

Key strategic objectives and challenges

Competitive Positioning

Strong recovery of growth in 2010

Competitive landscape

Acquisition- and innovation-driven growth strategies

Still highly fragmented global packaged food market

Market Assessment – Packaged Food

Wide geographic market reach

Decreasing reliance on Western Europe

Active international market expansion in 2010-2011

Expansion through joint ventures

Danone's streamlined packaged food operations

Dairy Category Opportunities

Large portfolio benefits from diverse growth opportunities

Strong market position in functional yoghurt categories

Expansion of Danone's functional yoghurt portfolio

Danone's unchallenged lead in functional spoonable yoghurt

Strong market positions across all regions

Danone in the US yoghurt market

Asia Pacific position after exit from high-profile joint venture

Wider category presence in Easter Europe via merger

Baby Food Category Opportunities

Highly consolidated global baby food market

Acquisition-led strategies drive highest growth rates

Weak North and Latin American baby food presence

Best-performing baby food markets

Danone in the Asia Pacific baby food market

Danone needs to strengthen market position in the Americas

Large portfolio provides wide category reach

Value-added and organic growth opportunities

Brand Strategy

Health and convenience focused brand strategy

Health concept remains in focus through diversification

Activia strong expansion in international markets

Key labels in Danone's diverse baby food brand portfolio

Operations

Close to source but global production capabilities

Recommendations

Address regional market gaps with health concept in focus

Samples

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