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Company Profile

Danone, Groupe in Packaged Food

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Baby Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Danone, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Danone, Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Danone, Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Baby Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment: First nine months 2011

  • Strategic Evaluation

SWOT – Danone, Groupe

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Strong recovery of growth in 2010

  • Competitive Positioning

Competitive landscape

  • Competitive Positioning

Acquisition- and innovation-driven growth strategies

  • Competitive Positioning

Still highly fragmented global packaged food market

  • Competitive Positioning

Market Assessment – Packaged Food

Wide geographic market reach

  • Market Assessment – Packaged Food

Decreasing reliance on Western Europe

  • Market Assessment – Packaged Food

Active international market expansion in 2010-2011

  • Market Assessment – Packaged Food

Expansion through joint ventures

  • Market Assessment – Packaged Food

Danone's streamlined packaged food operations

  • Market Assessment – Packaged Food

Dairy Category Opportunities

Large portfolio benefits from diverse growth opportunities

  • Dairy Category Opportunities

Strong market position in functional yoghurt categories

  • Dairy Category Opportunities

Expansion of Danone's functional yoghurt portfolio

  • Dairy Category Opportunities

Danone's unchallenged lead in functional spoonable yoghurt

  • Dairy Category Opportunities

Strong market positions across all regions

  • Dairy Category Opportunities

Danone in the US yoghurt market

  • Dairy Category Opportunities

Asia Pacific position after exit from high-profile joint venture

  • Dairy Category Opportunities

Wider category presence in Easter Europe via merger

  • Dairy Category Opportunities

Baby Food Category Opportunities

Highly consolidated global baby food market

  • Baby Food Category Opportunities

Acquisition-led strategies drive highest growth rates

  • Baby Food Category Opportunities

Weak North and Latin American baby food presence

  • Baby Food Category Opportunities

Best-performing baby food markets

  • Baby Food Category Opportunities

Danone in the Asia Pacific baby food market

  • Baby Food Category Opportunities

Danone needs to strengthen market position in the Americas

  • Baby Food Category Opportunities

Large portfolio provides wide category reach

  • Baby Food Category Opportunities

Value-added and organic growth opportunities

  • Baby Food Category Opportunities

Brand Strategy

Health and convenience focused brand strategy

  • Brand Strategy

Health concept remains in focus through diversification

  • Brand Strategy

Activia strong expansion in international markets

  • Brand Strategy

Key labels in Danone's diverse baby food brand portfolio

  • Brand Strategy

Operations

Close to source but global production capabilities

  • Operations

Recommendations

Address regional market gaps with health concept in focus

  • Recommendations

Samples

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