30 pages, Mar 2011
US$570Added to Cart
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Darden Restaurants is a leading player in full-service restaurants with a multi-brand portfolio. The company focuses on company-owned restaurants rather than franchising in order to better control operations, costs and customer experience. Its activities are largely centred on North America; however, international expansion (through franchising) is part of the company’s growth strategy, starting with the entry in the Middle East through a franchise agreement with Americana Group in 2010.
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