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Company Profile

Dean Foods Co in Health and Wellness

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Dean Foods Co delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Dean Foods Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dean Foods Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Dean Foods Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Dean Foods active across HW dairy categories

  • Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment 2010

  • Strategic Evaluation

SWOT: Dean Foods Co

  • Strategic Evaluation

Key HW strategic objectives and challenges

  • Strategic Evaluation

Health and wellness by prime positioning

  • Strategic Evaluation

Fortified milk and soy are key to Dean Foods’s HW positioning

  • Strategic Evaluation

Competitive Positioning

Dean Foods HW versus s tandard products: Global p erformance

  • Competitive Positioning

Mixed performance over review period

  • Competitive Positioning

Dean Foods fighting to hold market share in global HW

  • Competitive Positioning

HW packaged food

  • Competitive Positioning

Non-HW still dominates sales growth of leading players

  • Competitive Positioning

The fragmented global HW market

  • Competitive Positioning

Market Assessment

USA main revenue contributor

  • Market Assessment

Presence across HW packaged food categories

  • Market Assessment

Key HW development areas

  • Market Assessment

North American Opportunities

North America: The honeymoon is over

  • North American Opportunities

USA milk, a chilled outlook

  • North American Opportunities

USA organic and reduced fat dairy hold the keys to healthy sales

  • North American Opportunities

Soy beverages in the US: The health jury is out

  • North American Opportunities

Pro/pre biotic yoghurt opportunities in the US

  • North American Opportunities

Milk sales irreplaceable to Dean Foods’s US future

  • North American Opportunities

European Opportunities

Dominance in European soy-based dairy alternatives

  • European Opportunities

Emerging market opportunities for soy-based dairy

  • European Opportunities

The Netherlands

  • European Opportunities

Brand Strategy

Large brand portfolio

  • Brand Strategy

Silk cut: By move away from organic

  • Brand Strategy

Joint venture proving successful

  • Brand Strategy

Horizon Organic Dean's top milk brand

  • Brand Strategy

Operations

Focus on improving efficiency

  • Operations

Production in North America and Western Europe

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

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