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Company Profile

Dean Foods Co in Health and Wellness

Nov 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Dean Foods Co delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Dean Foods Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dean Foods Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Dean Foods Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Dean Foods active across HW dairy categories

Key company facts

Financial assessment 2010

SWOT: Dean Foods Co

Key HW strategic objectives and challenges

Health and wellness by prime positioning

Fortified milk and soy are key to Dean Foods’s HW positioning

Competitive Positioning

Dean Foods HW versus s tandard products: Global p erformance

Mixed performance over review period

Dean Foods fighting to hold market share in global HW

HW packaged food

Non-HW still dominates sales growth of leading players

The fragmented global HW market

Market Assessment

USA main revenue contributor

Presence across HW packaged food categories

Key HW development areas

North American Opportunities

North America: The honeymoon is over

USA milk, a chilled outlook

USA organic and reduced fat dairy hold the keys to healthy sales

Soy beverages in the US: The health jury is out

Pro/pre biotic yoghurt opportunities in the US

Milk sales irreplaceable to Dean Foods’s US future

European Opportunities

Dominance in European soy-based dairy alternatives

Emerging market opportunities for soy-based dairy

The Netherlands

Brand Strategy

Large brand portfolio

Silk cut: By move away from organic

Joint venture proving successful

Horizon Organic Dean's top milk brand

Operations

Focus on improving efficiency

Production in North America and Western Europe

Recommendations

Key recommendations

Samples

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