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Company Profile

Dean Foods in Packaged Food

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Dean Foods Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Dean Foods Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Dean Foods Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Dean Foods Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Dean Foods re-organises its business in 2012

Tough environment in milk leads to net loss for Dean Foods

Pricing/product mix overcomes volume weakness

Lower raw milk prices lead to recovery for Fresh Dairy Direct

SWOT: Dean Foods Co

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Jostling for position in top 10

Milk price rises in US market hit Dean Foods

Dairy remains fragmented

Acquisitions and emerging markets fuel growth

Market Assessment

US market dominates Dean Foods sales

Dean Foods holds minor non-dairy interests

Dairy

Key focus for growth in drinking milk for Dean Foods

Dean Foods relies heavily on commodified milk sector

Move into non-milk organic dairy products

Challenges in adding value to a commodity

Alpro stands to benefit from Western European demand

Consider a move into Greek yoghurt for Horizon Organic

US “other dairy” impact of Morningstar sale

Brand Strategy

Spin off of WhiteWave-Alpro leaves brands to one side

Expansion of International Delight range leads to growth

Horizon Organic loses out to Chobani

Operations

Emphasis on improving operational efficiency

Recommendations

Finding value in a mature sector

Samples

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