Debit Cards in Brazil

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Debit Card Transactions industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Debit Card Transactions in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Debit Card Transactions in Brazil?
  • What are the major trends key to understanding Debit Card Transactions in Brazil?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Brazil - Category analysis

Charge Cards in Brazil - Company Profile

KEY DATA FINDINGS

Prevalence of revolving credit preference among Brazilians impedes growth
A target audience comprising affluent consumers
Banco Bradesco remains dominant issuer in a competitive landscape appealing to the wealthy
Corporate clients to play a pivotal role in driving growth
Customised services as a strategy to differentiate charge cards within the financial card landscape
Table 1 Charge Cards: Number of Cards in Circulation 2018-2023
Table 2 Charge Cards Transactions 2018-2023
Table 3 Charge Cards in Circulation: % Growth 2018-2023
Table 4 Charge Cards Transactions: % Growth 2018-2023
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 6 Commercial Charge Cards Transactions 2018-2023
Table 7 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 8 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 9 Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 10 Personal Charge Cards Transactions 2018-2023
Table 11 Personal Charge Cards in Circulation: % Growth 2018-2023
Table 12 Personal Charge Cards Transactions: % Growth 2018-2023
Table 13 Charge Cards: Number of Cards by Issuer 2018-2022
Table 14 Charge Cards: Number of Cards by Operator 2018-2022
Table 15 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 16 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 18 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 21 Personal Charge Cards: Number of Cards by Issuer 2018-2022
Table 22 Personal Charge Cards: Number of Cards by Operator 2018-2022
Table 23 Personal Charge Cards Transaction Value by Issuer 2018-2022
Table 24 Personal Charge Cards Transaction Value by Operator 2018-2022
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 26 Forecast Charge Cards Transactions 2023-2028
Table 27 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 28 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 30 Forecast Commercial Charge Cards Transactions 2023-2028
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2023-2028
Table 34 Forecast Personal Charge Cards Transactions 2023-2028
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2023-2028
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2023-2028

Credit Cards in Brazil - Category analysis

Credit Cards in Brazil - Company Profile

KEY DATA FINDINGS

Credit card expenditure on the rise in Brazil
Proximity gains room and helps drive credit card value
Rising fraud concerns among Brazilian credit cardholders due to phishing and street crime
Credit card players and legislators debate the end of interest-free instalment payments
The various stakeholders of the “end of the interest-free instalments” debate
With consumer default levels at the centre of discussions, financial authorities debate whether to maintain revolving credit
Table 37 Credit Cards: Number of Cards in Circulation 2018-2023
Table 38 Credit Cards Transactions 2018-2023
Table 39 Credit Cards in Circulation: % Growth 2018-2023
Table 40 Credit Cards Transactions: % Growth 2018-2023
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 42 Commercial Credit Cards Transactions 2018-2023
Table 43 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 44 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 45 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 46 Personal Credit Cards Transactions 2018-2023
Table 47 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 48 Personal Credit Cards Transactions: % Growth 2018-2023
Table 49 Credit Cards: Number of Cards by Issuer 2018-2022
Table 50 Credit Cards: Number of Cards by Operator 2018-2022
Table 51 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 52 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 54 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 57 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 58 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 62 Forecast Credit Cards Transactions 2023-2028
Table 63 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 64 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 66 Forecast Commercial Credit Cards Transactions 2023-2028
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 70 Forecast Personal Credit Cards Transactions 2023-2028
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Brazil - Category analysis

Debit Cards in Brazil - Company Profile

KEY DATA FINDINGS

Use of debit cards noticeably slows in 2023
Contactless payments are firmly established for the long term
Commercial debit cards still struggle for greater penetration in Brazil
Instant payments threaten debit cards share of consumer payments
Enhancing perceived value is crucial for debit cards to sustain their relevance
Drex, Brazil’s Central Bank’s digital currency, is set for wider launch in late 2024
Table 73 Debit Cards: Number of Cards in Circulation 2018-2023
Table 74 Debit Cards Transactions 2018-2023
Table 75 Debit Cards in Circulation: % Growth 2018-2023
Table 76 Debit Cards Transactions: % Growth 2018-2023
Table 77 Debit Cards: Number of Cards by Issuer 2018-2022
Table 78 Debit Cards: Number of Cards by Operator 2018-2022
Table 79 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 80 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 82 Forecast Debit Cards Transactions 2023-2028
Table 83 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 84 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Brazil - Category analysis

Pre-Paid Cards in Brazil - Company Profile

KEY DATA FINDINGS

Digitalisation: A crucial demand among pre-paid cardholders
Promoting financial inclusion among the unbanked through pre-paid cards
Rising players cater for employee benefits' flexibility
Legislative changes will foster interoperability
Enhancing engagement via instant payments
Meeting corporate needs for control and convenience
Table 85 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 86 Pre-paid Cards Transactions 2018-2023
Table 87 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 88 Pre-paid Cards Transactions: % Growth 2018-2023
Table 89 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 91 Open Loop Pre-paid Cards Transactions 2018-2023
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 93 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 94 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 95 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 96 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 106 Forecast Pre-paid Cards Transactions 2023-2028
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Brazil - Category analysis

Store Cards in Brazil - Company Profile

KEY DATA FINDINGS

Streamlined registration enhances adoption, yet raises concerns
Low default rates reinforce store card utility
Biometrics-enabled payments to enhance the customer experience with co-branded credit cards that gain share from store cards
Data-driven adaptations to bolster portfolios
Ongoing strong competition likely from co-branded personal credit cards
Expanding financial offerings for deeper brand engagement
Table 113 Store Cards: Number of Cards in Circulation 2018-2023
Table 114 Store Cards Transactions 2018-2023
Table 115 Store Cards in Circulation: % Growth 2018-2023
Table 116 Store Cards Transactions: % Growth 2018-2023
Table 117 Store Cards: Number of Cards by Issuer 2018-2022
Table 118 Store Cards: Payment Transaction Value by Issuer 2018-2022
Table 119 Forecast Store Cards: Number of Cards in Circulation 2023-2028
Table 120 Forecast Store Cards Transactions 2023-2028
Table 121 Forecast Store Cards in Circulation: % Growth 2023-2028
Table 122 Forecast Store Cards Transactions: % Growth 2023-2028

Financial Cards and Payments in Brazil - Industry Overview

Financial cards and payments in 2023: The big picture
Pix continues to gain share within consumer payments in Brazil
Rising fraud concerns among Brazilian credit cardholders, prompting proactive bank campaigns
Biometrics associated with convenience to help C&A co-branded digital credit cards gain traction despite high interest rates
What next for financial cards and payments?
Table 123 Number of POS Terminals: Units 2018-2023
Table 124 Number of ATMs: Units 2018-2023
Table 125 Value Lost to Fraud 2018-2023
Table 126 Card Expenditure by Location 2023
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 128 Domestic versus Foreign Spend 2023
Table 129 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 130 Financial Cards by Category: Number of Accounts 2018-2023
Table 131 Financial Cards Transactions by Category: Value 2018-2023
Table 132 Financial Cards by Category: Number of Transactions 2018-2023
Table 133 Consumer Payments by Category: Value 2018-2023
Table 134 Consumer Payments by Category: Number of Transactions 2018-2023
Table 135 M-Commerce by Category: Value 2018-2023
Table 136 M-Commerce by Category: % Value Growth 2018-2023
Table 137 Financial Cards: Number of Cards by Issuer 2018-2022
Table 138 Financial Cards: Number of Cards by Operator 2018-2022
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 142 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 143 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 144 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 145 Forecast Consumer Payments by Category: Value 2023-2028
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 147 Forecast M-Commerce by Category: Value 2023-2028
Table 148 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Debit Card Transactions

  • Commercial Debit Card Transactions
  • Personal Debit Card Transactions

Debit Card Transactions

Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments.

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