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Company Profile

Del Monte Foods Co in Pet Care

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Del Monte Foods Co delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Del Monte Foods Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Del Monte Foods Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Del Monte Foods Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Dog treats lead a largely mid-priced and economy brand portfolio

Financial assessment and ramifications of new ownership

SWOT: Del Monte Foods Co

Key strategic objectives and challenges

Competitive Positioning

Mid and economy focus leaves Del Monte reliant on dog treats

Global ranking: Nestlé and Mars dominate

Global pet care sees creeping consolidation

Pet humanisation sees movement away from mid-priced Del Monte

Del Monte left behind in gold rush of US pet care premiumisation

Market Assessment

Dog treats key for Del Monte whilst premium dog food is missed

Del Monte’s reliance on US and Canada

Del Monte: The wrong category or the wrong place?

Geographic and Category Opportunities

US premium lacking in Del Monte’s portfolio

Humanisation drives US pet health positioning

US sees increased competition in treats and mixers

Functional dog and cat treats offer lucrative opportunities

Latin America: Logical next step for Del Monte

Brand Strategy

Can marketing spend counter mid and economy positioning?

Cat food brands: Tough competition in slow-growth segments

Mixed fortunes for Del Monte’s dog food brands

Del Monte in dog and cat treats

Operations

Production and distribution

Retail strategy

Recommendations

Recommendations: Del Monte needs to go premium

Samples

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