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Company Profile

Del Monte Foods Co in Pet Care

| Pages: 33

Price: US$525

About this Report

Having divested its consumer products division to focus solely on pet care, Del Monte Foods Co rebranded as Big Heart Pet Brands in February 2014. This profile analyses the company’s efforts to develop a corporate identity and a product offer fitted to evolving conditions in its core market, the US, including building on the 2013 acquisition of premium producer, Natural Balance.

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Euromonitor International's report on Del Monte Foods Co delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Del Monte Foods Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Del Monte Foods Co.


This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Del Monte Foods Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Acquisition strengthens premium offer

Financial performance 2014

Acquisition and launches drive growth in Q1 2014

SWOT: Del Monte Foods Co/Big Heart Pet Brands

Strategic objectives and challenges

Competitive Positioning

Growth heavily reliant on conditions in the US

Significant changes in competitive landscape

Acquisitions driving consolidation

Market Assessment

Acquisition increases domestic reliance

Dog food offer more in line with trends in core market

Sensitive to domestic trends

Targeting premiumisation trend

Geographic and Category Opportunities

US to lead global growth

Natural trend exerts growing influence in the US

Intensifying competition in US premium segment

Building on strength in US dog treats

Losing ground in Canada

Brand Strategy

Rebranding aims at emotional resonance

Del Monte adapting offer to changing conditions

Natural Balance central to premium development

Milo’s Kitchen’s positioning provides platform for growth

Operations

Production and distribution

Recommendations

Premiumisation demands sharper focus

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