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Company Profile

De’Longhi SpA in Consumer Appliances

Jun 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on De'Longhi SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of De'Longhi SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of De'Longhi SpA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of De'Longhi SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

Focus on household reduced debt and increased profitability

  • Strategic Evaluation

SWOT – De’Longhi SpA

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

De’Longhi - objectives

  • Strategic Evaluation

Competitive P ositioning

Weakness in emerging markets impeding performance

  • Competitive P ositioning

Competitive Positioning

Coffee machine growth and Wal-Mart help the ranking

  • Competitive Positioning

Erratic share development fuelled by inorganic factors

  • Competitive Positioning

De’Longhi maintains its market share despite narrow scope

  • Competitive Positioning

Competitive positioning – small appliances

  • Competitive Positioning

Market Assessment

Long-term opportunities despite narrow footprint

  • Market Assessment

Small appliances dynamism to boost sales

  • Market Assessment

Winning focus on the most dynamic segments

  • Market Assessment

Category and Geographic Opportunities

De’Longhi positioned for growth in its core market

  • Category and Geographic Opportunities

Focus on powerhouse Russia rewards De’Longhi

  • Category and Geographic Opportunities

In Western Europe premium positioning boosts top-line

  • Category and Geographic Opportunities

Further opportunities in Middle East and Africa

  • Category and Geographic Opportunities

Irons and food preparation appliances underpin growth

  • Category and Geographic Opportunities

Coffee machines key for growth in Brazil

  • Category and Geographic Opportunities

Focus on coffee proves a global winning strategy

  • Category and Geographic Opportunities

Technology to drive sales of premium food processors

  • Category and Geographic Opportunities

Brand Strategy

Global presence based on two brands

  • Brand Strategy

Kenwood

  • Brand Strategy

De’Longhi

  • Brand Strategy

Production and Sales

Marketing , distribution and production sites 2010

  • Production and Sales

Recommendations

Recommendations

  • Recommendations

Samples

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