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Company Profile

De’Longhi SpA in Consumer Appliances

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on De'Longhi SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of De'Longhi SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of De'Longhi SpA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of De'Longhi SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

De’Longhi strength in small consumer appliances

De’Longhi sees strong recovery in 2011

De’Longhi sees growth across virtually all regions in 2011

De’Longhi boosted by Kenwood and coffee machines

SWOT: De’Longhi SpA

Global economic uncertainty to continue

Competitive Positioning

Asian players see strongest gains

The rise of Asian players

De’Longhi sees mixed results in 2011

Market Assessment

De’Longhi remains reliant on Western Europe

De’Longhi strength in small cooking appliances

Category and Geographic Opportunities

China to dominate growth in small appliances

Chinese trade up in air treatment

Coffee pods drive US sales in coffee machines

The Keurig phenomenon in US coffee machines

US offers opportunity but would mean competition with Nestlé

De’Longhi to see stronger presence post Braun in coffee machines

Trends in coffee machine sales

Outlook in Eastern Europe and De’Longhi presence

Strengthened in Russia in key small appliance categories

Outlook in the Middle East and Africa and De’Longhi Presence

Braun acquisition will push De’Longhi to top of ranking

Brand Strategy

De’Longhi focuses on Kenwood and De’Longhi

Kenwood is De’Longhi’s main brand

De’Longhi looks to coffee machines and heating for sales

Top 10 Braun markets excluding personal care appliances in 2011

Braun acquisition offers limited diversification

Operations

De’Longhi top 10 markets by volume sales and performance

De’Longhi presence by market and growth prospects

De’Longhi’s production footprint

De’Longhi seeks to reduce reliance on third party producers

Recommendations

De’Longhi should take advantage of Braun opportunities

Samples

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