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 Market Research for Denmark

Euromonitor publishes reports on industries, consumers and demographics in Denmark.

  • Industry specific reports offer insight into market size and market share in Denmark; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Denmark report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Denmark in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Denmark statistics factfile.

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Country Report

Smokeless Tobacco in Denmark

The public smoking ban, constantly increasing cigarette taxation and the positioning of smokeless tobacco as a healthier alternative led to an increase in smokeless tobacco sales in 2011. Retail volume sales of smokeless tobacco rose by 5% in 2011 to...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Smoking Tobacco in Denmark

Danes have a long tradition of smoking pipe and roll-your-own (RYO) tobacco. In addition, the country has a strong tradition for manufacturing pipes and tobacco. Strong domestic companies Scandinavian Tobacco Group and Mac Baren Tobacco are ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Cigarettes in Denmark

Retail volume sales of cigarettes declined by 2% in 2011 to 7,502 million sticks. This reflects the impact of a taxation increase on sales. Average unit price in cigarettes increased sharply from DKK1.45 per stick in 2009 to DKK1.65 per stick in ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Cigars in Denmark

There is a strong tradition for both smoking and manufacturing cigars in Denmark. What is really noticeable is the relatively high number of female cigar smokers as traditionally it has been socially acceptable for women to smoke cigars in Denmark. ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Tobacco in Denmark

While volume sales continued to slowly decline in 2011, in retail current value terms tobacco registered a positive performance. This was mainly a result of higher taxation, which in turn increased average unit prices. Volume sales were continuously ...

Jan 2013 | US$1,900| Add to cart | View details ›

Country Report

Colour Cosmetics in Denmark

Colour cosmetics grew by 2% in value to reach DKr1.1 billion in 2011. The desire among female consumers to look good remained even during the economic downturn. Many products in colour cosmetics were considered as essentials and many women were ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Denmark

Deodorants had 1% value growth and reached DKr468 million in 2011. As the category was already mature, growth was driven by new product innovations. New product developments in deodorants followed the development in other categories of beauty and ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Denmark

Sales of depilatories grew by 2% and reached DKr142 million in 2011. Depilatories had stable demand in 2011 as the products are considered essential by women in Denmark. Convenience remained the key driver of sales. Many consumers are short of time ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Denmark

Although the Danish economy showed signs of improvement in 2011, weakness and uncertainty remained which continued to influences sales. In 2011, Danish consumers focused on the financial turmoil of the euro and upcoming parliamentary election. This ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Denmark

Hair care had value growth of 2% to reach DKr2.5 billion in 2011. Growth was driven by shampoos and conditioners, which had growth of 3% and 2% respectively. Hair care in Denmark was mature in 2011 and was characterised by strong competition on ...

Nov 2012 | US$900| Add to cart | View details ›

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