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10% off two reports, 15% off three reports, 20% off four reports until the end of January 2017
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Denmark

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark.

Denmark StatisticsConsumer Lifestyles in Denmark

Denmark Country BriefingsFuture Demographics: Denmark in 2030

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    Country Report

    Apparel and Footwear Specialist Retailers in Denmark

    Jan 2017

    Despite improvements in the economy, lingering uncertainty and scepticism remained, resulting in price-sensitive consumers seeking economy-positioned alternatives in apparel and footwear. Moreover, consumers also appreciate quality, which led to a ...

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    Country Report

    Direct Selling in Denmark

    Jan 2017

    Direct selling recorded 1% growth in 2016, maintaining the positive performance seen over the review period. This was in contrast to the category’s performance at the beginning of the review period where negative growth rates were noted. ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Denmark

    Jan 2017

    Internet retailing was a strong threat to the performance of electronics and appliances specialist retailers in Denmark in 2016, in a continuation of the trend seen over the rest of the review period. Consumers used digital devices to learn about ...

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    Country Report

    Grocery Retailers in Denmark

    Jan 2017

    Grocery retailers recorded 1% growth in current value sales during 2016, which was comparable to the performance over the review period. The grocery environment did not show strong growth rates as Danish consumers chose not to spend much of their ...

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    Country Report

    Health and Beauty Specialist Retailers in Denmark

    Jan 2017

    Current value sales of health and beauty specialist retailers increased by 2% in 2016. One of the key factors impacting this result was high product availability in other channels, such as grocery retailers. This is also true regarding consumer ...

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    Country Report

    Home and Garden Specialist Retailers in Denmark

    Jan 2017

    Danish consumers pay special attention to design and other details in order to create a pleasant atmosphere in their homes. Thus, it is unsurprising that an improvement in the economic climate instilled greater confidence among consumers to spend ...

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    Country Report

    Homeshopping in Denmark

    Jan 2017

    Homeshopping was predominantly characterised by ongoing decline throughout the review period due to the migration of consumers from homeshopping to internet retailing. Despite the fact that homeshopping is considered an outdated selling method in ...

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    Country Report

    Internet Retailing in Denmark

    Jan 2017

    Internet retailing continues to increase in importance, developing notably faster than store-based retailing. In 2016 internet retailing outperformed store-based retailing by eight percentage points in current value terms. Furthermore, internet ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Denmark

    Jan 2017

    Bags and Luggage Specialist Retailers: Danish consumers are increasingly interested in external appearances related to clothing and fashion items. For many women, as well as men, bags are a complementary product which helps them to create a certain ...

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    Country Report

    Mixed Retailers in Denmark

    Jan 2017

    Despite recording a weak performance over the review period, mixed retailers registered 6% growth in current value terms in 2016. The positive change was linked to the stronger performance in department stores, with the leading chain Magasin du Nord ...

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    Country Report

    Retailing in Denmark

    Jan 2017

    The economy in Denmark recorded sluggish growth during 2016. Due to a decline in oil and gas production, real GDP grew by around 1.2% in 2016. However, real wages increased strongly as a result of falling consumer prices. Consumer spending was strong...

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    Country Report

    Vending in Denmark

    Jan 2017

    Vending remained a small channel in the overall retailing market in Denmark and accounted for only marginal share in overall non-store retailing. Moreover, vending also recorded low 1% growth in 2016 over the previous year. Although vending machines ...

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    Country Report

    Dairy in Denmark

    Dec 2016

    Accounting for a value share of 51%, Arla Foods Amba continued dominating cheese in Denmark. This manufacturer stands for the popular Arla, Riberhus and Cheasy brands among others. Sales Support Denmark Aps trailed in second with a value share of 5%....

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    Country Report

    Confectionery in Denmark

    Dec 2016

    Toms Gruppen A/S accounted for a value share of 30% in 2016, which made this manufacturer the leader in chocolate confectionery. Mondelez Danmark ApS and Mars Danmark A/S followed, with a value share of 16% and 8%, respectively. These three ...

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    Country Report

    Packaged Food in Denmark

    Dec 2016

    In 2016, packaged food current value sales grew by 3% - a one percentage point increase from the review period CAGR. On top of the impact of inflation, review period growth in packaged food was mainly driven by premiumisation, with consumers trading ...

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    Country Report

    Other Dairy in Denmark

    Dec 2016

    The Icelandic dairy product skyr (tracked as fromage frais and quark according to Euromonitor International's definitions) experienced considerable growth since it was first launched by Thise Mejeri Amba in 2006. Since then, several manufactures, ...

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    Country Report

    Yoghurt and Sour Milk Products in Denmark

    Dec 2016

    Over the review period, yoghurt and sour milk products suffered from the success of the Icelandic dairy product skyr (tracked in fromage frais and quark). Ever since skyr was introduced in Denmark in 2006, it recorded impressive two- or even ...

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    Country Report

    Baby Food in Denmark

    Dec 2016

    In the summer of 2015, a research team from the University of Southern Denmark found that fluoride is transferred from mother to child through breast milk. Its recommendation, therefore, was that mothers should only breastfeed their children until ...

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    Country Report

    Cheese in Denmark

    Dec 2016

    Cheese is in general a very dynamic category. Within cheese, all categories apart from reduced fat cheese recorded considerable current value growth in 2016. Reduced fat cheese was thus the only category which declined. The main reason for this ...

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    Country Report

    Drinking Milk Products in Denmark

    Dec 2016

    In April 2015, the EU milk quota system introduced in 1984 to support farmers, was finally abolished. The production of milk was since then no longer regulated by quotas, but by free market conditions. In Denmark, the second half of 2015 saw an ...

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