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Denmark

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark.

Denmark StatisticsConsumer Lifestyles in Denmark

Denmark Country BriefingsFuture Demographics: Denmark in 2030

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    Country Report

    Financial Cards and Payments in Denmark

    Oct 2017

    Financial cards continued to register a positive performance in Denmark both over the review period as a whole and in 2017, with further growth anticipated over the forecast period. This can be attributed to falling unemployment, with Danes ...

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    Country Report

    Car Rental in Denmark

    Sep 2017

    Maintaining the trend observed throughout the review period, the value share of internet transactions within car rental in Denmark continued to rise in 2017. Online sales in the category grew by 5% in current value terms, while offline sales declined...

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    Country Report

    Airlines in Denmark

    Sep 2017

    The number outbound air departures from Denmark increased by 5% in 2017. The country’s three leading airports in terms of passenger numbers, Copenhagen, Billund and Aalborg, all acquired new international routes towards the end of the review period. ...

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    Country Report

    Flows in Denmark

    Sep 2017

    The number of inbound arrivals into Denmark increased by 2% in 2017. This increase was mainly driven by enduring interest in the country as a destination among German tourists and growth in arrivals from China and India. Economic improvements and ...

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    Country Report

    Intermediaries in Denmark

    Sep 2017

    Intermediaries recorded current value sales growth of 5% in 2017. Booking through intermediaries is perceived as convenient by Danes, as it allows for easy price comparisons. Throughout the review period, the value share of online transactions within...

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    Country Report

    Lodging in Denmark

    Sep 2017

    The total number of hotels in Denmark increased by 2% in 2017, with the total number of hotel rooms reaching 43,900. The room occupancy rate for hotels for the year reached 55% as demand for accommodation increased in line with growth in inbound ...

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    Country Report

    Online Travel Sales To Residents in Denmark

    Sep 2017

    Online travel sales to residents in Denmark grew by 7% in current value terms in 2017 to reach DKK37.9 billion. In recent years, Danes have become increasingly comfortable with booking travel-related products and services online. Many appreciate the ...

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    Country Report

    Travel in Denmark

    Sep 2017

    The Danish economy performed well in 2017, and this supported the positive development of the local travel market. Domestic expenditure on travel reached an all-time high as Danes took more trips in their home country than ever before. Inbound ...

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    Strategy Briefing

    City Travel Briefing - Copenhagen

    Aug 2017

    Copenhagen accounts for 22% of all inbound arrivals to Denmark. Active marketing of the city, increasing airline connectivity as well as the cruise market enjoying a period of great prosperity have resulted in a growing number of visitors and ...

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    Country Report

    In-Car Entertainment in Denmark

    Aug 2017

    Product substitution, for example the use of smartphones for in-car navigation, depressed the demand for in-car entertainment. This resulted in retail volume sales decreases. Additionally, governmental tax cuts boosted new car sales. This reduced the...

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    Country Report

    Computers and Peripherals in Denmark

    Aug 2017

    Computers are commonly sold with pre-installed manufacturer applications and programmes. However, many consumers perceive these pre-installed programmes with annoyance. As such, there is a growing consumer preference for computers free from ...

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    Country Report

    Home Audio and Cinema in Denmark

    Aug 2017

    There is a clear trend towards connected and wireless home audio and cinema in Denmark. However, this does not mean that existing products without these features have become obsolete. Rather, sales of routers that enable the connectivity of these ...

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    Country Report

    Home Video in Denmark

    Aug 2017

    The key trend in 2017 was the rise in unit prices of LCD TVs. There were several considerations underpinning the rise in prices. Firstly, growing consumer preference supported retail volume sales growth for larger screen TVs; particularly screen ...

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    Country Report

    Imaging Devices in Denmark

    Aug 2017

    The proliferation of smartphones continued to have a negative impact on retail volume sales of imaging devices. Many consumers do not perceive a need to purchase a separate imaging device with smartphone ownership. This has seen sales of imaging ...

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    Country Report

    Mobile Phones in Denmark

    Aug 2017

    Smartphones saw a more stable performance in 2017 as retail volume sales saw only a very marginal decrease. This development was tied to the absence of compelling reasons for consumers to upgrade their models ahead of their usual replacement cycles. ...

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    Country Report

    Consumer Electronics in Denmark

    Aug 2017

    Consumer electronics saw a further drop in retail volume sales in 2017. Despite this, there is growing optimism in consumer electronics as there are clear indications that consumer sentiment is becoming more positive while unit prices rise. The ...

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    Country Report

    Portable Players in Denmark

    Aug 2017

    The demand for wireless audio solutions, of which portable wireless speakers forms an integral part, continued to grow in 2017. Wireless solutions appeal to consumers’ desire for convenience and flexibility. Manufacturers and retailers actively ...

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    Country Report

    Wearable Electronics in Denmark

    Aug 2017

    Players have tried to shape wearable electronics by broadening their appeal among a wider demographic. Product design and branding gained prominence among consumers who value product appearance and design. This informed the launch of activity ...

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    Country Profile

    Denmark: Country Profile

    Jul 2017

    The economy will strengthen modestly in 2017. Private consumption will see only lacklustre gains though this will be partially offset by a rebound in exports. A gradual recovery in investment will also be of benefit. A secular decline in North Sea ...

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    Country Report

    Cigarettes in Denmark

    Jul 2017

    The review period witnessed a -4% retail volume CAGR and a drop in retail volume from 6.9 billion to 5.6 billion in 2016. One of the main drivers behind the decline in volume sales continued to be the decrease in smoking prevalence, which dropped by ...

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