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Denmark

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark.

Denmark StatisticsConsumer Lifestyles in Denmark

Denmark Country BriefingsFuture Demographics: Denmark in 2030

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    Country Report

    Cat Food in Denmark

    May 2017

    The importance of pet humanisation as a major shaper of cat food is unlikely to fade in 2017. This trend ensures continued, strong demand for cat food with healthy or higher-quality positioning....

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    Country Report

    Dog Food in Denmark

    May 2017

    The key trends that shaped dog food in 2016 are expected to continue in 2017. The humanisation trend is set to intensify. As a result, dog food will increasingly mirror food for human consumption in texture, ingredients, quality and taste. Moreover, ...

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    Country Report

    Other Pet Food in Denmark

    May 2017

    The trend towards the humanisation of small mammals is expected to continue in 2017. While the population of other pets (birds, fish, small mammals and reptiles) is set to decrease further, the perception of these animals is changing. This is ...

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    Country Report

    Pet Care in Denmark

    May 2017

    Pet care continued to register retail volume and value sales growth in 2016, despite a decline in the overall pet population. Value growth was driven by the increasing popularity of premium products, which either offer special properties to tackle ...

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    Country Report

    Pet Products in Denmark

    May 2017

    According to industry sources, 2017 is expected to see a decline in pet healthcare sales. New anti-parasite remedies in the tablet or spot-on format were launched towards the end of the review period. These products are often recommended by ...

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    Country Report

    100% Home Delivery/Takeaway in Denmark

    May 2017

    With the busier lifestyles of Danes and more-affordable options within home delivery/takeaway, there was increased interest in such food options among locals in 2016. This was mainly the case in and around Copenhagen, where new outlets were opening. ...

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    Country Report

    Cafés/Bars in Denmark

    May 2017

    Chained cafés/bars accounted for a value share of only 14% within cafés/bars in 2016, but it was the chains that recorded the highest current value growth. Chains continued opening new outlets, in not only Copenhagen and Aarhus, but also in ...

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    Country Report

    Consumer Foodservice By Location in Denmark

    May 2017

    The various types of locations tracked by Euromonitor International – standalone, retail, travel, leisure and lodging – recorded positive performances in Denmark in 2016. The location types within full-service restaurants specifically performed well....

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    Country Report

    Fast Food in Denmark

    May 2017

    The category of fast food performed well in Denmark in 2016. Fast food restaurants, both independent and chained outlets, managed to alter the image of fast food from being seen purely as consisting of unhealthy products to having an image of service...

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    Country Report

    Full-Service Restaurants in Denmark

    May 2017

    Danes, who historically did not have a tradition for eating out, are increasing their spending within consumer foodservice. Full-service restaurants, both independent and chained outlets, in 2015 and 2016 posted rather high current value growth. ...

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    Country Report

    Consumer Foodservice in Denmark

    May 2017

    Even though during the review period consumer foodservice in Denmark performed well, in 2016, it posted an even better performance. In 2016, the industry grew by 7% in current value terms, which was two percentage points above growth at a current ...

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    Country Report

    Self-Service Cafeterias in Denmark

    May 2017

    The chain Restaurant Flammen performed well in 2016 and achieved a value share of 14% within self-service cafeterias, up from 2% in 2011. The chain’s focus on high-quality meat of several types and sold at affordable prices continued attracting new ...

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    Country Report

    Street Stalls/Kiosks in Denmark

    May 2017

    Street stalls/kiosks is a very mature category in Denmark. After 2009, the category was negatively affected by the economic crisis. Since then, most other categories have recovered, but this is not the case for street stalls/kiosks. One of the ...

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    Country Briefing

    Natural Resources: Denmark

    May 2017

    Denmark has limited natural resources, but it has been a global role model for environmental protection. The country has one of the most energy-efficient economies in the world, while carbon dioxide emissions have declined significantly owing to ...

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    Country Report

    Baby and Child-Specific Products in Denmark

    May 2017

    Baby and child-specific products grew by 2% in current value sales terms in 2016 to reach DKK234 million. Growth was supported by economic and demographic factors. After a decline in the early review period, the birth rate in Denmark grew ...

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    Country Report

    Bath and Shower in Denmark

    May 2017

    Bar soap continued to lose ground to liquid soap in Denmark. In 2016, current value sales declined by 1% for bar soap but rose by 1% for liquid soap. One of the main reasons for the decline in bar soap was consumer concern about hygiene. Many Danish ...

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    Country Report

    Colour Cosmetics in Denmark

    May 2017

    As the demand for natural and organic products continued to increase in Denmark, manufacturers responded by adding these options to their ranges. According to a 2017 report by the Danish Environmental Protection Agency (EPA), 4-out-of-5 colour ...

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    Country Report

    Deodorants in Denmark

    May 2017

    Deodorants is a mature category in Denmark, and value growth rates tend to be modest. The key changes in deodorants were mainly driven by consumer preferences in terms of the various formats available. Growing environmental awareness saw some Danish ...

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    Country Report

    Depilatories in Denmark

    May 2017

    Depilatories faced growing competition from alternative hair removal methods, such as intense pulsed light (IPL) and laser treatments. As more clinics offered these services, prices decreased and more Danish women sought the convenience of ...

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    Country Report

    Fragrances in Denmark

    May 2017

    As an ingredient in beauty and personal care products, perfume received a lot of attention in 2016. Perfume was increasingly regarded as one of the contributing factors to the rising rate of allergies in Denmark. In 2016, the Danish Environment ...

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