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Denmark

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark.

Denmark StatisticsConsumer Lifestyles in Denmark

Denmark Country BriefingsFuture Demographics: Denmark in 2030

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    Coffee in Denmark

    Feb 2018

    According to Organic Denmark, Danes are the most prolific consumers of organic products worldwide. Coffee has long been one of the more popular organic categories amongst Danish consumers, seeing strong growth at the end of the review period. As most...

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    Country Report

    Other Hot Drinks in Denmark

    Feb 2018

    One of the main consequences of the health and wellness trend which swept Denmark throughout the review period was a move away from products which are perceived to be unhealthy. Danish parents are also trying to limit the amount of sugary drinks ...

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    Country Report

    Hot Drinks in Denmark

    Feb 2018

    Hot drinks in Denmark saw declines in both retail volume and current value terms in 2017. Whilst several categories continued to perform well in volume terms, including organic coffee and tea, fresh coffee beans, fresh ground coffee pods, green tea ...

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    Country Report

    Tea in Denmark

    Feb 2018

    As the health and wellness trend continued to sweep through Denmark throughout the review period, a growing number of consumers looked for products with a strong health profile which could assist them to sustain a healthy lifestyle. As a result of ...

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    Country Report

    Apparel Accessories in Denmark

    Feb 2018

    The "one size fits all" nature of apparel accessories has resulted in internet retailing gaining an even more important role within the category than in other apparel categories.. As Danish consumers live more hectic lifestyles, the convenience that ...

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    Country Report

    Childrenswear in Denmark

    Feb 2018

    During the review period, sustainability became a very important issue within childrenswear in Denmark. Several brands have been introduced that exclusively use organic cotton, while other larger brands, such as Småfolk, have switched to using only ...

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    Country Report

    Footwear in Denmark

    Feb 2018

    While a large share of Danish consumers traditionally consider footwear to be a fashion accessory, where style comes first and functionality second, there has been a trend towards a rising degree of focus on functionality. Functional footwear, such ...

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    Country Report

    Hosiery in Denmark

    Feb 2018

    While hosiery in general is perceived as a generic product that is difficult to add value too, manufacturers, especially sportswear companies, have successfully managed to build on the health and wellness trend by focusing on compressionwear and ...

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    Country Report

    Jeans in Denmark

    Feb 2018

    Sustainability is a current issue within apparel in general, and is particularly pronounced in jeans. For example, the new Danish brand Tomorrow launched during autumn 2017 will be the first brand worldwide to be labelled with both the Nordic Swan ...

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    Country Report

    Menswear in Denmark

    Feb 2018

    Most menswear trends in Denmark during the review period were strongly influence by sportswear. Retro and more dressed trainers, such as adidas Originals Stan Smith, hoodies and sweaters with large logos, colourful T-shirts with unique prints, ...

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    Country Report

    Apparel and Footwear in Denmark

    Feb 2018

    Trends that were prevalent throughout the review period, such as rising online sales, channel fragmentation, frequent discounting, pressed margins and an export-orientated focus among domestic manufacturers, remained the main challenges for apparel ...

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    Country Report

    Sportswear in Denmark

    Feb 2018

    The health and wellness trend has been one of the most influential trends within apparel and footwear. As a result, sportswear has continuously grown in importance, augmenting its value share in total apparel and footwear. Sportswear has become ...

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    Country Report

    Womenswear in Denmark

    Feb 2018

    The sportswear trend emerged as one of the main drivers of womenswear during the review period, and this trend continued to be in the focal point in 2017. As a result of rising maturity, womenswear manufacturers have faced difficulties in adding ...

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    Country Report

    Air Care in Denmark

    Feb 2018

    A significant and growing number of Danes (estimated at a quarter of the population by Astma-Allergi Danmark) suffer from allergies and asthma. Consumer awareness of allergies and asthma is high and influences purchasing patterns and product ...

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    Country Report

    Bleach in Denmark

    Feb 2018

    The image of bleach is one of an outdated product, unsafe and harmful for the environment. The negative perception of bleach will have a strong bearing on its value performance. Its saving graces are its multifunctionality and low price. Although ...

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    Country Report

    Dishwashing in Denmark

    Feb 2018

    The packaging of Vel Ultra Pure & Clear, in hand dishwashing, states that the product contains no fragrances nor colourants, and its preservatives and active ingredients are sourced from natural materials. To further emphasise its sustainable ...

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    Country Report

    Home Insecticides in Denmark

    Feb 2018

    Value sales of home insecticides are seasonal in Denmark and peak during the summer months. This is due to the country’s cool, temperate climate which negates any need for home insecticides during the colder months. The seasonal nature of home ...

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    Country Report

    Laundry Care in Denmark

    Feb 2018

    Packaging for scented laundry detergents uses strong, vibrant colours to signal effectiveness and power. Packaging for unscented laundry detergents targets a specific niche of consumers who prefer its clinical/white appearance as this signals ...

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    Country Report

    Home Care in Denmark

    Feb 2018

    Home care value sales rose in 2017, despite a competitive landscape defined by price competitiveness. Increasing consumer environmental and sustainability awareness influences new product development, but the main driver of innovation is improved ...

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    Country Report

    Polishes in Denmark

    Feb 2018

    The base demand for furniture polish and metal polish is weakening as a growing number of households no longer have a pressing need for them. This may be tied to the dominance of budget-priced furniture and cutlery from retailers such as Jysk and ...

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