Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Country Report

    Country Report

    Beer in Denmark

    Jun 2018

    After seeing total volume growth in 2016, it was expected that the positive development in beer would continue in 2017. However, total volume sales declined slightly. One of the main reasons behind the disappointing performance was the Danish summer,...

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    Country Report

    Country Report

    Cider/Perry in Denmark

    Jun 2018

    Following a strong positive volume performance in 2016, sales of cider/perry declined once again in 2017. Two of the main factors contributing to the decline were a decline in the popularity of cider amongst Danish consumers and a disappointing ...

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    Country Report

    Country Report

    Alcoholic Drinks in Denmark

    Jun 2018

    Total volume sales of alcoholic drinks in Denmark declined in 2017, after a solid performance in 2016. One factor contributing to the decline was the strong health and wellness trend, which continued to sweep the country. This trend is leading a ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Denmark

    Jun 2018

    RTDs/high-strength premixes saw lower growth in 2017, after the additional German excise duty helped support growth in 2016. In a decision that sparked much debate in the Danish media, the government decided to remove the additional tax on ...

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    Country Report

    Country Report

    Spirits in Denmark

    Jun 2018

    The trend towards premiumisation continued to drive value growth in spirits throughout the review period, including in 2017, largely supported by the improving Danish economy. Danish consumers are increasingly looking for better-quality spirits and ...

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    Country Report

    Country Report

    Wine in Denmark

    Jun 2018

    The health and wellness trend, which swept across Denmark throughout the review period, including in 2017, resulted in growing demand for organic products across a wide range of food and beverage categories; to the extent that, according to the ...

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    Country Profile

    Country Profile

    Denmark: Country profile

    Jun 2018

    Denmark’s trade-dependent economy will slow somewhat in 2018. Growth of consumer spending is subdued but exports will increase at a solid pace. A secular decline in North Sea oil and gas production is a drag. High levels of household debt make any ...

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    Country Report

    Country Report

    Cat Food in Denmark

    May 2018

    Growth in internet retailing has had an impact on the whole pet care industry; however, the transformation is not as dramatic in the case of cat food. As Danish pet owners are generally good at educating themselves regarding their pet’s health, they ...

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    Country Report

    Country Report

    Dog Food in Denmark

    May 2018

    In 2017, the number of newly registered dogs was 60,382, which was the lowest number in the last 10 years. This trend has an effect on share of products by life cycle. Fewer puppies means a lower share of age-specific products for younger dogs and a ...

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    Country Report

    Country Report

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    Country Report

    Country Report

    Pet Care in Denmark

    May 2018

    The Danish pet care market saw steady overall growth in 2017. Since the market is mature, the focus of industry players is not on attracting new consumers, but on altering the spending habits of existing ones. Premiumisation is still significant, ...

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    Country Report

    Country Report

    Pet Products in Denmark

    May 2018

    Danes are choosing higher quality items when purchasing products for their pets, and interest is growing among pet owners in new products. The category has a bright outlook, as sales of such products are not limited by, for example, the trend for ...

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    Country Briefing

    Country Briefing

    Households: Denmark

    May 2018

    Danish households have become interior trendsetters in Europe, due to the country’s adoption of the “hygge” lifestyle, with high demand for comfortable and convenient interiors and furniture. Energy efficiency is a major concern for local homes, and ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    May 2018

    While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Denmark

    May 2018

    Denmark’s economy performed well in 2017, driven by robust domestic demand, recovery in exports, and increased public investment. Nonetheless, state finances are in good health, as jobs creation has led to higher tax revenues. However, its open ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Denmark

    May 2018

    Danish consumers are increasingly seeking more natural and organic products in many beauty and personal care categories. This demand is even stronger in baby and child-specific products as parents are becoming increasingly aware of the potentially ...

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    Country Report

    Country Report

    Bath and Shower in Denmark

    May 2018

    Danish consumers are becoming more demanding when it comes to bath and shower, increasingly looking for products which offer additional benefits such as more exotic scents or moisturisers. In order to respond to this demand, a large number of ...

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    Country Report

    Country Report

    Colour Cosmetics in Denmark

    May 2018

    Danish consumers are becoming less brand loyal when it comes to colour cosmetics, with many trying out new products rather than sticking to a particular brand. This behaviour is adversely impacting the category because consumers are often trying out ...

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    Country Report

    Country Report

    Deodorants in Denmark

    May 2018

    Consumers in Denmark are increasingly looking for more natural and organic deodorants, viewing these as safer than traditional products. This growing demand has partly been sparked by media attention regarding some of the potentially harmful ...

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    Country Report

    Country Report

    Depilatories in Denmark

    May 2018

    Danish women are increasingly looking for longer-lasting and gentler hair removal methods, with health and beauty magazines and blogs regularly publishing articles on the best and latest hair removal solutions. Demand for longer-lasting hair removal ...

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