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Denmark

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark.

Denmark StatisticsConsumer Lifestyles in Denmark

Denmark Country BriefingsFuture Demographics: Denmark in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Denmark: Country profile

    Nov 2017

    Denmark’s export-dependent economy will strengthen in 2017. Private consumption will grow moderately while exports will see a strong recovery. A fall in business investment offsets a rise in residential investment. A secular decline in North Sea oil ...

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    Country Report

    Analgesics in Denmark

    Oct 2017

    Analgesics in Denmark is well developed and mature and generally sees very few innovations and only minor changes in growth rates. The most dynamic category in 2017 was topical analgesics/anaesthetic as it benefited from the strong health and ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Denmark

    Oct 2017

    The Danish weather is notoriously unstable; in summer temperatures can reach the mid-30s Celsius but drop as low as minus 20 degrees in winter. However, it is not only between the four seasons that the weather fluctuates, as spring and summer weather...

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    Country Report

    Dermatologicals in Denmark

    Oct 2017

    Sales of dermatologicals in Denmark are affected by the weather conditions and the temperamental Danish climate. Temperatures in Denmark vary greatly between the four seasons with winter temperatures well below freezing but also high summer ...

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    Country Report

    Digestive Remedies in Denmark

    Oct 2017

    The main consumers of digestive remedies lie at the opposite ends of the population age spectrum. The elderly are the highest consumers of digestive enzymes for example while, at the other end, the new generation are consumers of paediatric ...

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    Country Report

    Eye Care in Denmark

    Oct 2017

    Allergies continued to rise in Denmark in line with the Western world. As a result of the growing rate of allergies value sales of allergy eye care outpaced standard eye care for the last two years. Although standard eye care still held the bigger ...

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    Country Report

    Herbal/Traditional Products in Denmark

    Oct 2017

    The strong health and wellness trend, which gained ground in Denmark during the review period supported moderate growth in herbal/traditional products in line with growing demand for more natural and holistic remedies. However, overall, a large group...

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    Country Report

    NRT Smoking Cessation Aids in Denmark

    Oct 2017

    The legislation which legalised sales of registered NRT products containing nicotine in June 2016, further contributed to the growth and popularity of vapour products in Denmark. According to a survey by the Danish Health Authority, 40% of ...

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    Country Report

    Consumer Health in Denmark

    Oct 2017

    Danish consumers are increasingly willing to spend money on consumer health products given the strong health and wellness trend converging with economic growth. Demand for more natural and higher quality products also continued to increase while the ...

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    Country Report

    Sleep Aids in Denmark

    Oct 2017

    In Denmark, insomnia and stress-related problems are relatively common due to the increasingly busy and dynamic lifestyles led by many Danes. According to the Danish Medicines Agency, more than one in 10 of the Danish population suffer from some type...

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    Country Report

    Sports Nutrition in Denmark

    Oct 2017

    The strong health and wellness trend in Denmark combined with more demand for convenience led to growing numbers of Danes using some type of “healthy” snack bar as meal replacements. Consumers looking for a healthy snack or meal replacement bar are ...

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    Country Report

    Weight Management and Wellbeing in Denmark

    Oct 2017

    One of the consequences of the strong health and wellness trend during the review period, is that a growing number of consumers started to take a more holistic and long-term approach to weight management. As a result of this trend phrases such as ...

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    Country Report

    Wound Care in Denmark

    Oct 2017

    One result of the strong health and wellness trend sweeping Denmark throughout the review period is that a growing number of Danes became more active than previously and the number of Danes taking part in outdoor activities also increased. This ...

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    Country Report

    Financial Cards and Payments in Denmark

    Oct 2017

    Financial cards continued to register a positive performance in Denmark both over the review period as a whole and in 2017, with further growth anticipated over the forecast period. This can be attributed to falling unemployment, with Danes ...

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    City Review

    Copenhagen City Review

    Oct 2017

    Copenhagen dominates Denmark's economy, concentrating 31% of the country's population and 40% of its GDP in 2016. Its wealth measured by GDP per capita remained among the highest in Western Europe in 2016 (21% above London's), despite subdued ...

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    Country Report

    Car Rental in Denmark

    Sep 2017

    Maintaining the trend observed throughout the review period, the value share of internet transactions within car rental in Denmark continued to rise in 2017. Online sales in the category grew by 5% in current value terms, while offline sales declined...

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    Country Report

    Airlines in Denmark

    Sep 2017

    The number outbound air departures from Denmark increased by 5% in 2017. The country’s three leading airports in terms of passenger numbers, Copenhagen, Billund and Aalborg, all acquired new international routes towards the end of the review period. ...

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