Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    May 2018

    While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Denmark

    May 2018

    Denmark’s economy performed well in 2017, driven by robust domestic demand, recovery in exports, and increased public investment. Nonetheless, state finances are in good health, as jobs creation has led to higher tax revenues. However, its open ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Denmark

    May 2018

    Danish consumers are increasingly seeking more natural and organic products in many beauty and personal care categories. This demand is even stronger in baby and child-specific products as parents are becoming increasingly aware of the potentially ...

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    Country Report

    Country Report

    Bath and Shower in Denmark

    May 2018

    Danish consumers are becoming more demanding when it comes to bath and shower, increasingly looking for products which offer additional benefits such as more exotic scents or moisturisers. In order to respond to this demand, a large number of ...

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    Country Report

    Country Report

    Colour Cosmetics in Denmark

    May 2018

    Danish consumers are becoming less brand loyal when it comes to colour cosmetics, with many trying out new products rather than sticking to a particular brand. This behaviour is adversely impacting the category because consumers are often trying out ...

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    Country Report

    Country Report

    Deodorants in Denmark

    May 2018

    Consumers in Denmark are increasingly looking for more natural and organic deodorants, viewing these as safer than traditional products. This growing demand has partly been sparked by media attention regarding some of the potentially harmful ...

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    Country Report

    Country Report

    Depilatories in Denmark

    May 2018

    Danish women are increasingly looking for longer-lasting and gentler hair removal methods, with health and beauty magazines and blogs regularly publishing articles on the best and latest hair removal solutions. Demand for longer-lasting hair removal ...

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    Country Report

    Country Report

    Fragrances in Denmark

    May 2018

    While mass fragrances posted a further decline in current value terms in 2017, premium fragrances continued to record steady growth. Danish consumers are increasingly seeing the fragrance they use as a personal statement which says something about ...

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    Country Report

    Country Report

    Hair Care in Denmark

    May 2018

    While the wider hair care category posted a marginal decline in current value terms in 2017, salon professional hair care continued to record moderate growth. This performance can be partly attributed to the improving Danish economy, which has led to...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Denmark

    May 2018

    In 2017, Danish consumers continued to seek more natural and organic products in all mass beauty and personal care categories. One factor contributing to this has been increased media attention surrounding the potentially harmful ingredients, such as...

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    Country Report

    Country Report

    Men's Grooming in Denmark

    May 2018

    While personal grooming was once something many Danish men considered to be for women only, this attitude has largely disappeared, with many now looking for skin care products that will help them achieve a healthy appearance and delay the signs of ...

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    Country Report

    Country Report

    Oral Care in Denmark

    May 2018

    As part of the health and wellness trend which flourished in Denmark over the review period, consumers are paying more attention to their oral health and hygiene. Although Danes have historically had a relatively high level of oral hygiene, a growing...

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    Country Report

    Country Report

    Beauty and Personal Care in Denmark

    May 2018

    Beauty and personal care in Denmark posted mixed performances across the board in 2017, resulting in overall marginal current value growth. Increasing demand for products with a perceived high level of quality, combined with the improving Danish ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Denmark

    May 2018

    Premium beauty and personal care continued to perform well in 2017, recording steady current value growth in many categories, including fragrances, hair care and skin care. The growth of premium products has to a certain extent come at the expense of...

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    Country Report

    Country Report

    Skin Care in Denmark

    May 2018

    As in many other beauty and personal care categories, skin care in Denmark is witnessing growing demand for products with natural and organic ingredients and free-from claims. This development is partly due to a high level of media attention ...

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    Country Report

    Country Report

    Sun Care in Denmark

    May 2018

    Danish consumers are increasingly looking for convenience in many areas of beauty and personal care, and are often looking to minimise the number of products they use. In sun care, demand is steadily increasing for products which offer additional ...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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    Country Report

    Country Report

    100% Home Delivery/Takeaway in Denmark

    Apr 2018

    Increased interest in easy ordering and convenience is influencing 100% home delivery/takeaway. With digital development, online ordering reached its highest in 2017 and intensified competition between foodservice providers. There is no question that...

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    Country Report

    Country Report

    Cafés/Bars in Denmark

    Apr 2018

    Even though the category is dominated by independent players, chained operators registered higher value growth in 2017. This was due to the growth of Café Vivaldi and Riccos Kaffebar in cafés, the new outlet The Old Irish Pub in Copenhagen affecting ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Denmark

    Apr 2018

    The various types of locations tracked by Euromonitor International – standalone, retail, travel, leisure and lodging – recorded positive performances in Denmark in 2017. Despite growth in all locations types, standalone and lodging increased their ...

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