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 Market Research for Denmark

Euromonitor publishes reports on industries, consumers and demographics in Denmark.

  • Industry specific reports offer insight into market size and market share in Denmark; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Denmark report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Denmark in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Denmark statistics factfile.

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Country Report

Internet Retailing in Denmark

Internet retailing grew by 14% in current value terms to reach DKK16 billion in 2011. According to a survey by Danmarks Statistik, the main reasons for shopping online were: the prices in online stores were lower than in physical ones; it is very ...

Jan 2012 | $900| Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Denmark

Leisure and personal good specialist retailers saw sales decline by 4% in current value terms in 2011. The continued negative economic environment and increased competition from other retailing channel formats resulted in declining sales. The ...

Jan 2012 | $900| Add to cart | View details

Country Report

Mixed Retailers in Denmark

Mixed retailers declined by 2% in current value terms in 2011. The general tendency is that consumers are still rather price sensitive and careful about their spending as a result of the negative economic climate. However, department stores ...

Jan 2012 | $900| Add to cart | View details

Country Report

Vending in Denmark

Sales of vending decreased by less than 1% in current value terms in 2011 to DKK502 million. The negative economic climate limited consumption in the vending channel and increased cautiousness in terms of consumer behaviour. Due to increased price ...

Jan 2012 | $900| Add to cart | View details

Country Report

Apparel Specialist Retailers in Denmark

Apparel specialist retailers saw their sales decline by just under 1% in current value terms in 2011. The ongoing difficult economic conditions resulted in declining demand and therefore this poor value sales performance. The recession changed ...

Jan 2012 | $900| Add to cart | View details

Country Report

Direct Selling in Denmark

Direct selling declined by almost 4% in 2011. This unimpressive performance was not only due to the impact of the negative economic climate, which made consumers think twice before spending, but also due to increasing competition from stores and ...

Jan 2012 | $900| Add to cart | View details

Country Report

DIY, Home Improvement and Garden Centres in Denmark

DIY, home improvement and garden centres recorded a 3% current value decline in 2011. The industry is facing a decline in activity among the craftsmen and DIYers. The economic downturn has resulted in prolonged low demand, especially for non-grocery ...

Jan 2012 | $900| Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Denmark

Electronics and appliance specialist retailers rose by 2% in current value sales to reach DKK11.3 billion in 2011. The increase happened despite the ongoing negative economic downturn that has increased price competition in the channel to make ...

Jan 2012 | $900| Add to cart | View details

Country Report

Grocery Retailers in Denmark

Discounters accounted for 27% of total grocery retailing sales in 2011. This was a significant increase from 2006, when the discounters share of total grocery sales was 21%. The development was accelerated by the economic crisis, which began in 2008,...

Jan 2012 | $900| Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Denmark

Health and beauty specialist retailers recorded a decline of 1% in current value terms in 2011, as sales dropped to just below DKK18 billion. While some chains, such as Apoteket and Matas, saw relatively good growth in 2011, the year 2011 continued ...

Jan 2012 | $900| Add to cart | View details

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