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Country Report

United Kingdom Flag Deodorants in the United Kingdom

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, deodorants posted current value growth of 6% to reach sales of £641 million, with volume sales also up 4% in unit terms. At the same time, volume sales of fragrances in the UK remained stable in 2012, after posting growth of between 4-5% over the previous two years. There is an obvious link between the two. With budgets getting tighter, consumers in 2012 were less keen on spending money on perfumes, hence their keenness on finding a fragrance elsewhere. Deodorant manufacturers have responded to this need by introducing more fragranced deodorants and body sprays. In turn, such products saw their sales grow rapidly in 2012, to the detriment of fragrances.

COMPETITIVE LANDSCAPE

  • Unilever Home & Personal Care Ltd remained the clear leader in deodorants in 2012 with a 58% value share and sales worth £371 million. The company’s position can be attributed to several brands, including Sure. The Sure brand is well advertised, innovative and efficient, hence its ongoing popularity. 2012 launches included Sure Men Xtracool, Sure Men Adventure and Sure Women Ultra Dry. Other extremely successful brands include Dove, which in 2011 launched Dove Men + Care, and Lynx, which launched new products in 2012 such as Lynx Excite for women, this being a first for the previously men-only brand. Less important but growing is Impulse body spray for women, whose popularity was revitalised at the end of 2011 thanks to product development and in-store promotions.

PROSPECTS

  • Deodorants is expected to post a constant value CAGR of 1% over the forecast period to reach sales of £684 million in 2017, a similar rate than over the review period in constant terms.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Deodorants in United Kingdom?
  • What are the major brands in United Kingdom?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Deodorants in the United Kingdom - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Deodorants by Category: Value 2007-2012
  • Table 2 Sales of Deodorants by Category: % Value Growth 2007-2012
  • Table 3 Sales of Deodorants by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Deodorants NBO Company Shares by Value 2008-2012
  • Table 5 Deodorants LBN Brand Shares by Value 2009-2012
  • Table 6 Forecast Sales of Deodorants by Category: Value 2012-2017
  • Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 8 Forecast Sales of Deodorants by Premium Vs Mass % Value Analysis 2012-2017

Deodorants in the United Kingdom - Company Profiles

Beiersdorf UK Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Beiersdorf UK Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Beiersdorf UK Ltd: Competitive Position 2012

Boots UK Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Boots UK Ltd: Key Facts
  • Summary 4 Boots UK Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Boots UK Ltd: Boots in London

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Boots UK Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Boots UK Ltd: Competitive Position 2012

Church & Dwight UK Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Church & Dwight UK Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Church & Dwight UK Ltd: Competitive Position 2012

Colgate-Palmolive UK Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Colgate-Palmolive UK Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Colgate-Palmolive UK Ltd: Competitive Position 2012

Procter & Gamble UK Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Procter & Gamble UK Ltd: Key Facts
  • Summary 12 Procter & Gamble UK Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Procter & Gamble UK Ltd: Competitive Position 2012

Unilever Home & Personal Care Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Unilever Home & Personal Care Ltd: Key Facts
  • Summary 15 Unilever Home & Personal Care Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 16 Unilever Home & Personal Care Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 17 Unilever Home & Personal Care Ltd: Competitive Position 2012

Beauty and Personal Care in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to post a positive performance

Product innovations drive sales

Procter & Gamble UK Ltd continues to lead the market

Chemists/pharmacies remains the leading retail distribution channel

The industry will continue to grow over the forecast period

KEY TRENDS AND DEVELOPMENTS

Financial struggle affecting sales

Home beauty is still a hit

Ageing population feeds the market

Combination products on the rise

The internet is stealing share from other retailing channels

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 11 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 13 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 14 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 15 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 17 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 18 Research Sources

Segmentation

This market research report includes the following:

  • Deodorants
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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