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Country Report

United Kingdom Flag Deodorants in the United Kingdom

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • Deodorants registered current value growth of 1% in 2014. The growth of this mature category was a result of the continued popularity of deodorant sprays and roll-ons, with both recording steady volume and value growth of 1%. While deodorant roll-ons was worth £119 million in 2014, deodorant sprays continued to be the biggest category, with sales reaching £503 million. Compressed packaging formats continued to boost sales of sprays in 2014 as consumers were able to carry these whilst on the go.

COMPETITIVE LANDSCAPE

  • Unilever Home & Personal Care Ltd retained its category leadership in 2014 with a 61% value share and sales of £399 million. The company’s leading brands are Lynx, Sure, Dove and Vaseline Intensive Care. All of these brands have benefited from eco-friendly compressed formats which were launched in 2013. The launch of this new packaging format was expensive and Unilever will have to wait and see if it pays off, with its deodorant value sales increasing by 1% in 2014. The move also places Unilever firmly on the map as being an environmentally-friendly company, something it is keen to promote. Sales of the company’s Impulse body sprays also continued to rise in 2014 as these are popular as on-the-go “refreshers”.

PROSPECTS

  • Deodorants is expected to post slow overall value growth of 2% at constant 2014 prices over the forecast period. The category is mature and therefore pricing must be competitive while packaging must provide consumers with convenience. The new compressed packaging format will continue to become the norm for major companies in deodorants, with Unilever leading the way.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Deodorants in United Kingdom?
  • What are the major brands in United Kingdom?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Deodorants in the United Kingdom - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Deodorants by Category: Value 2009-2014
  • Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
  • Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
  • Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2011-2014
  • Table 7 Forecast Sales of Deodorants by Category: Value 2014-2019
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019

Deodorants in the United Kingdom - Company Profiles

Boots UK Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Boots UK Ltd: Key Facts
  • Summary 2 Boots UK Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Boots UK Ltd in London

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Boots UK Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Boots UK Ltd: Competitive Position 2014

Estée Lauder Cosmetics Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Estée Lauder Cosmetics Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Estée Lauder Cosmetics Ltd: Competitive Position 2014

Procter & Gamble UK Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Procter & Gamble UK Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Procter & Gamble UK Ltd: Competitive Position 2014

Beauty and Personal Care in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to grow

Premium segment outperforms the mass segment

The sweet smell of success for fragrances

Health and beauty specialist retailers remains the strongest distribution channel despite increasing competition

Reasonable outlook for beauty and personal care

KEY TRENDS AND DEVELOPMENTS

Extreme brand polarisation

Cross-over products blur categories and take multi-functionality to a new level

Social media and the influence of ‘selfie’ beauty

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Deodorants
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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