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Country Report

United Kingdom Flag Deodorants in the United Kingdom

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, the key story in deodorants was the introduction of compressed packaging for spray metal aerosol cans. Unilever Home & Personal Care Ltd introduced this new format in February across its brands Sure Women, Dove and Vaseline intensive Care. The key advantages of this new can is that it is smaller in size but lasts as long as the standard format – in the formula, the volume of gas has been reduced, enabling the smaller packaging. This means that the product requires less space in retailers’ shelves and in consumers’ homes, while retaining value for money. The smaller amount of gas is also cited at being better for the environment.

COMPETITIVE LANDSCAPE

  • Unilever Home & Personal Care Ltd retained the leadership position in 2013 with a 60% value share and sales of £402 million. The company’s top brands are Lynx, Sure, Dove and Sure for Men. Its Dove Men+Care was launched in 2011. Its attempt to enter women’s deodorant in 2012 with Lynx Excite was not as successful as had been hoped. On the other hand, the success of body sprays has benefited Unilever, largely due to its popular Impulse brand. Offered in a small metal aerosol can format, it has become popular as an on-the-go “refresher”.

PROSPECTS

  • Over the forecast period, the deodorants category is expected to see a 4% value CAGR at constant 2013 prices, stronger than the review period growth. With new innovations entering the category, and with more natural ingredients being used, prices are expected to rise. Deodorant creams will see unit prices increase consistently as brands concentrate of offering the best result in terms of antiperspirant benefits. Also, as the popularity of body sprays continues to rise, consumers will buy such products more frequently. Both scenarios will push up value sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Deodorants in United Kingdom?
  • What are the major brands in United Kingdom?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Deodorants in the United Kingdom - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Deodorants by Category: Value 2008-2013
  • Table 2 Sales of Deodorants by Category: % Value Growth 2008-2013
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Deodorants: % Value 2009-2013
  • Table 5 LBN Brand Shares of Deodorants: % Value 2010-2013
  • Table 6 Forecast Sales of Deodorants by Category: Value 2013-2018
  • Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018

Deodorants in the United Kingdom - Company Profiles

Colgate-Palmolive UK Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Colgate-Palmolive UK Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Colgate-Palmolive UK Ltd: Competitive Position 2013

L'Oréal (UK) Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 L’Oréal (UK) Ltd: Key Facts
  • Summary 4 L’Oréal (UK) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 L’Oréal (UK) Ltd: Competitive Position 2013

Procter & Gamble UK Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Procter & Gamble UK Ltd: Key Facts
  • Summary 7 Procter & Gamble UK Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Procter & Gamble UK Ltd: Competitive Position 2013

Unilever Home & Personal Care Ltd in Beauty and Personal Care (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Unilever Home & Personal Care Ltd: Key Facts
  • Summary 10 Unilever Home & Personal Care Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Unilever Home & Personal Care Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Unilever Home & Personal Care Ltd: Competitive Position 2013

Beauty and Personal Care in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care overall sees strong growth

Multi-functionality is a key trend in 2013

Procter & Gamble UK Ltd continues to lead

Chemists/pharmacies continue to be the leading distribution channel

Beauty and personal care is expected to see positive growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Multi-functionality still a hit

Men’s grooming can be taken a step further

The increasing power of the internet

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Deodorants
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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