As depilatories is a mature and well developed category, value growth will be somewhat limited with population growth providing some momentum in retail volume terms. Innovation and new product introduction is crucial for players in this category to maintain sales levels, especially amid growing competition from more permanent hair removal methods such as laser and intense pulse light (IPL), which is expected to stem demand and moderate value growth over the forecast period.
As Danish consumers continue to become more worried about the environmental impact of their consumption, sales of single use razors are set to continue to decline over the forecast period. In addition, it is also expected that a number of more environmentally friendly and sustainable products will be launched such as the Meum vegan razors, which are made from bamboo.
Depilatories will continue to be dominated by major international brands over the forecast period. Most Danish women view hair removal as a process that requires high-quality, safe solutions and private label has yet to convince many women that their products are satisfactory.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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