The depilatories category will continue to rebound in 2023 as it will be the first full year without any COVID-19 restrictions. In the absence of national strikes and social unrest, sales should stabilise compared to the review period.
Following the rebound in retail volume sales to pre-pandemic levels, growth is expected to moderate due to a lack of innovation from competitors in the category. Investment in advertising will remain limited as will the shelf space devoted to these products in retailers, notably in the traditional channel.
The majority of Ecuadorians live with inadequate employment, with a daily income that only allows them to make small purchases on a daily or weekly basis. In order to thrive, it is essential for the depilatory category to become more mainstream and for affordable products to be sold in the traditional channel.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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