Over the forecast period, unit prices of depilatories are projected to keep increasing, amidst rising production costs associated with raw materials and energy prices (manufacturing of depilatories is an energy-heavy industry). This will put pressure on volume and value sales, with the latter declining at a somewhat slower pace.
The increase in sales of women’s razors and blades in Greece during the pandemic years of 2020 and 2021 has proved to be short-lived. Going back to decline in 2022, the category is expected to retain a negative outlook throughout the forecast period.
Rising prices and the re-activation of salons to full capacity will take a toll on hair removers/bleaches over the forecast period. Compared to women’s razors and blades, hair removers/bleaches are set to see somewhat milder decline over the forecast period, as inflation-ridden consumers that are unable to afford salons will perform in-home depilation and be more likely to use hair removers/bleaches, as they are considered to provide longer-lasting results.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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