Women’s razors and blades will continue to dominate the category over the forecast period. It is set to remain the most popular method for hair removal due to being cheap, quick, and simple to perform and a well-known method for older consumers who do not want to experiment with new treatments.
With a growing number of consumers aiming for long-term shaving solutions, professional hair-removing services will continue to pose a serious threat to the sales of depilatories. This trend is expected to primarily impact the premium products market as consumers are willing to pay extra for hair removal treatments, which save time shaving, eliminate discomfort, and does not act as a permanent solution.
Grocery retailers, health and beauty specialists and e-commerce are expected to be the core distribution channels over the forecast period. While supermarkets and beauty specialist stores will remain in their strong positions, with both making more than half of the market, online is forecasted to increase its share as consumers will more often buy their favourites or test the new products from online stores.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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