Competition is expected to become more aggressive over the forecast period with the growth of private label products owned by important companies, such as Tottus from Falabella and Balanze from Intercorp. The fact that these two private label products are owned by important companies will give them more exposure than other brands and private label products from other players.
Cosmetic hair removal treatments, such as laser, are seeing growing acceptance among Peruvians. This has the potential to impact the frequency of consumption and generate a migration of consumers from depilatories to professional beauty treatments.
In spite the presence of other formats such as depilatory bands or wax, consumers are expected to continue to prefer the creams format in hair removers/bleaches. This format is more popular because it is easy to use and take-off, and painless, while also producing rapid results without hurting or irritating skin.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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