Strong economic pressure is set to continue to foster cautious spending behaviour from local consumers in the short to medium term. This is likely to see many women eschew or limit visits to beauty salons and encourage at-home beauty regimes, including hair removal routines, thereby boosting the category’s performance.
The retail value share of e-commerce in depilatories grew at a rapid pace due to the COVID-19 pandemic and ensuing lockdowns and health and economic concerns. While the sales development of e-commerce stabilised in the category in 2022, there remains scope for further growth.
The penetration of electronic hair removal devices has been on the increase in Turkey, challenging the growth potential of depilatories. These devices simulate beauty salon experiences at home and provide cost-effective alternatives.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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