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Company Profile

Deutsche Lufthansa AG in Travel and Tourism

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Deutsche Lufthansa AG delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Deutsche Lufthansa AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Deutsche Lufthansa AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Deutsche Lufthansa AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

Financial performance

SWOT: Deutsche Lufthansa AG

Factors to reckon with

Key strategic objectives and challenges

Competitive Positioning

Global competitive performance

Planning its own budget airline

Global ranking

Regional performance

Category and Geographic Opportunities

Lufthansa destinations in 2011

Regional expansion

New category focus

Brand Strategy

Brand strategy at a glance: Review of activity

Brand strategy at a glance: Consolidation and restructuring

Web strategy

Social media

Operations

Reviewing and restructuring

Tough business environment

Recommendations

More improvements needed

Samples

Please update/install flash.

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