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Company Profile

Diageo Plc in Beer

Jan 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Diageo Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Overview

Key Facts

  • Overview

Mature Core Markets Still Key to Diageo

  • Overview

SWOT – Diageo Plc

  • Overview

Key Strategic Objectives and Challenges

  • Overview

Competitive Positioning

Middle East & Africa Key to Diageo’s Performance

  • Competitive Positioning

Beer Market Continues to Consolidate

  • Competitive Positioning

Little Change in Global Beer Rankings for now

  • Competitive Positioning

Market Assessment

Middle East and Africa the Key to Diageo’s Beer Position

  • Market Assessment

Stout is Diageo’s Strength

  • Market Assessment

Category and Geographic Opportunities

Emerging Markets Key to Diageo’s Growth in Stout

  • Category and Geographic Opportunities

Africa the Key to Future Growth in Stout

  • Category and Geographic Opportunities

Strong Growth Possibilities in Middle East and Africa

  • Category and Geographic Opportunities

Opportunities in Middle East and Africa Key Growth Markets

  • Category and Geographic Opportunities

Middle East and Africa Presents Difficulties for Diageo

  • Category and Geographic Opportunities

Western Markets Offer Limited Opportunities

  • Category and Geographic Opportunities

Diageo Looking to Follow SABMiller Example in the UK

  • Category and Geographic Opportunities

Brand Strategy

Global Priority Brands the Main Focus

  • Brand Strategy

Recommendations

Limited Options for Diageo in Beer

  • Recommendations

Operations

Diageo’s Organisational Structure

  • Operations

Mixed Production

  • Operations

Distributing Most of its Own

  • Operations

Samples

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