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Company Profile

Diageo Plc in Beer

Dec 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Diageo Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Diageo's mature market focus

Beer boosts emerging markets presence

Diageo possibly damages future revenue streams in Europe

SWOT: Diageo Plc

Strategic objective and challenges

Competitive Positioning

Middle East and Africa drives Diageo’s growth

Global position threatened by China Resources

Beer market consolidation slows down

Market Assessment

Middle East and Africa key to Diageo’s prospects

Small categories

Category and Geographic Opportunities

Stout and Africa dominate Diageo’s presence in beer

Nigeria engine room of Diageo’s growth

Diageo well placed to grow in Africa

Stout moves away from Western European heartlands

Limited opportunities in core Western markets

Mature markets still offer growth potential

Brand Strategy

Change in brand strategy

Operations

Diageo reorganises to enhance emerging market focus

Agreements with other companies

Producing most of its own

Mixed distribution methods

Recommendations

Africa key to future growth

Samples

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