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Company Profile

Diageo Plc in Spirits

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Diageo Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Diageo's mature market focus

  • Strategic Evaluation

Mature market focus more pronounced in spirits

  • Strategic Evaluation

Diageo possibly damages future revenue streams in Europe

  • Strategic Evaluation

SWOT: Diageo Plc

  • Strategic Evaluation

Strategic objective and challenges

  • Strategic Evaluation

Competitive Positioning

Mature market focus hurts Diageo in later years

  • Competitive Positioning

Tight at the top

  • Competitive Positioning

Growing consolidation in spirits

  • Competitive Positioning

Market Assessment

Mature Western markets dominate Diageo's volumes

  • Market Assessment

Diageo broadens category spread

  • Market Assessment

Market and Category Opportunities

Diageo's lack of Indian whisky leaves it falling behind leading two

  • Market and Category Opportunities

Diageo well placed to strengthen blended Scotch global leadership

  • Market and Category Opportunities

Diageo's strength in key blended Scotch growth markets

  • Market and Category Opportunities

Diageo needs boost in bourbon/other US whiskey

  • Market and Category Opportunities

Maker's Mark should be Diageo's Beam bourbon of choice

  • Market and Category Opportunities

Diageo struggling with Irish whiskey

  • Market and Category Opportunities

Diageo tries again in Indian whiskey

  • Market and Category Opportunities

Minor whiskies categories offer limited growth opportunities

  • Market and Category Opportunities

Struggling Smirnoff

  • Market and Category Opportunities

Growth opportunities for Diageo in vodka harder to come by

  • Market and Category Opportunities

Overreliance on US hinders Captain Morgan's growth prospects

  • Market and Category Opportunities

Baileys struggling for future growth in cream-based liqueurs

  • Market and Category Opportunities

Premiumisation the way forward in gin

  • Market and Category Opportunities

Acquisitions boost Diageo's presence in other spirits

  • Market and Category Opportunities

Brand Strategy

Change in brand strategy

  • Brand Strategy

Operations

Diageo reorganises to enhance emerging market focus

  • Operations

Agreements with other companies

  • Operations

Producing most of its own

  • Operations

Mixed distribution methods

  • Operations

Recommendations

Major focus on emerging markets required

  • Recommendations

Samples

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