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Company Profile

Diageo Plc in Spirits

Nov 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Diageo Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Diageo's mature market focus

Mature market focus more pronounced in spirits

Diageo possibly damages future revenue streams in Europe

SWOT: Diageo Plc

Strategic objective and challenges

Competitive Positioning

Mature market focus hurts Diageo in later years

Tight at the top

Growing consolidation in spirits

Market Assessment

Mature Western markets dominate Diageo's volumes

Diageo broadens category spread

Market and Category Opportunities

Diageo's lack of Indian whisky leaves it falling behind leading two

Diageo well placed to strengthen blended Scotch global leadership

Diageo's strength in key blended Scotch growth markets

Diageo needs boost in bourbon/other US whiskey

Maker's Mark should be Diageo's Beam bourbon of choice

Diageo struggling with Irish whiskey

Diageo tries again in Indian whiskey

Minor whiskies categories offer limited growth opportunities

Struggling Smirnoff

Growth opportunities for Diageo in vodka harder to come by

Overreliance on US hinders Captain Morgan's growth prospects

Baileys struggling for future growth in cream-based liqueurs

Premiumisation the way forward in gin

Acquisitions boost Diageo's presence in other spirits

Brand Strategy

Change in brand strategy

Operations

Diageo reorganises to enhance emerging market focus

Agreements with other companies

Producing most of its own

Mixed distribution methods

Recommendations

Major focus on emerging markets required

Samples

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