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Company Profile

Diageo Plc in Wine

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Diageo Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Diageo Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Diageo Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Diageo Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Diageo's mature market focus

  • Strategic Evaluation

Mature market focus more pronounced in spirits

  • Strategic Evaluation

Diageo possibly damages future revenue streams in Europe

  • Strategic Evaluation

SWOT: Diageo Plc

  • Strategic Evaluation

Strategic objective and challenges

  • Strategic Evaluation

Competitive Positioning

US and UK vital to Diageo’s global performance in Wine

  • Competitive Positioning

Global wine struggles for volume scale

  • Competitive Positioning

Global wine becomes more fragmented

  • Competitive Positioning

Market Assessment

Diageo’s narrow geographic focus

  • Market Assessment

Diageo’s still light grape wine focus

  • Market Assessment

Market and Category Assessment

Narrow focus of Diageo’s wine portfolio

  • Market and Category Assessment

Diageo’s premium wine focus hit by the recession

  • Market and Category Assessment

Diageo’s growth in UK wine comes at a cost

  • Market and Category Assessment

Emerging markets driving still light grape wine growth

  • Market and Category Assessment

Emerging markets offer growth potential for imported products

  • Market and Category Assessment

Brand Strategy

Change in brand strategy

  • Brand Strategy

Operational Details

Diageo reorganises to enhance emerging market focus

  • Operational Details

Agreements with other companies

  • Operational Details

Producing most of its own

  • Operational Details

Mixed distribution methods

  • Operational Details

Recommendations

Work for Diageo to do to maximise its wine assets

  • Recommendations

Samples

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