Dietary supplements is expected to record steady growth in retail volume and value terms (at constant 2023 prices) over the forecast period, showing a similar trend witnessed in the pre-pandemic period. The category should continue to benefit from the growing attention being paid to long-term health and prevention, with this being a trend which was enhanced by the pandemic.
Mineral supplements is expected to see positive value and volume CAGRs in the forecast period. This is in part thanks to the rising temperatures that are linked to the long-term impact of climate change.
Interest in dietary supplements positioned for the immune system is expected to shrink in the forecast period as fears around COVID-19 have largely disappeared in Italy since the end of the pandemic was announced in May 2023. Italians are likely to be less focused on reinforcing their immune system and this trend is set to continue over the forecast period, with Italians learning to live with the possible threat of COVID-19.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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