The Therapeutic Products Act 2023, introduced in November 2022, was officially passed into law in July 2023, marking a substantial overhaul of the regulatory framework for natural health products in New Zealand. The Act replaces the long-standing Medicines Act 1981 and reclassifies natural health products, which are defined as items containing ingredients such as vitamins, minerals, plant or animal extracts, and micro-organisms like probiotics, as therapeutic products.
Many companies within dietary supplements are trying to move away from the traditional pill format towards options that offer more pleasant sensory experiences, such as gummies, effervescent tablets, powders and oral sprays. Given that the typical consumer of these products tends to be older, such innovations will play a crucial role in expanding the consumer base and increasing consumption amongst younger generations.
During the forecast period, an increasing number of consumers are expected to be drawn to dietary supplements made from natural, vegan and organic ingredients. Indeed, a growing number of products are making organic claims, with brands such as Organics NZ and Nutra Organics, for example, offering a diverse range of certified organic whole food supplements.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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