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Country Report

Cameroon Flag Digestive Remedies in Cameroon

| Pages: 20

Price: US$990

About this Report

Executive Summary

TRENDS

  • Digestive remedies posted a strong performance throughout the review period because of the increasing demand for medicines which can alleviate indigestion and other conditions related to the digestive system among Cameroonian consumers. With rising awareness of the different brands available in the category and their respective benefits, consumers are increasingly opting for self medication. Demand for digestive remedies tends to rise during the summer and festive periods, supported by seasonal cultural changes in nutrition habits. As consumers become increasingly sophisticated and the economy continues to improve, consumers are shifting away from homemade meals towards more modern food choices, some of which can have a negative effect on digestive health.

COMPETITIVE LANDSCAPE

  • Sanofi remained the leading player in digestive remedies in 2015, generating strong value growth over the course of the review period. Its flagship brand Flagyl continued to increase over the review period. The very effective distribution of this brand throughout the country and its relatively low unit price have helped it to maintain its competitive advantage. Nevertheless, a lack of innovation in terms of packaging continues to have a negative impact on the image of the leading brands in the category as it becomes increasingly fragmented due to the emergence of a wide range of products from Asia.

PROSPECTS

  • Digestive remedies is expected to record further positive growth over the forecast period, rising in value at a CAGR of 4% in constant 2015 terms. The category is becoming more mature and it continues to face competition from effective local herbal/traditional remedies, which are widely available in both unbranded and unpackaged formats. Hygiene concerns amidst strong population growth coupled with rising population density in urban areas are likely to be the strongest contributing factors influencing sales in the category. Rising income levels are also expected empower consumers and ensure that demand with products remains high, guaranteeing positive value growth in constant 2015 terms throughout the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in Cameroon?
  • What are the major brands in Cameroon?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Digestive Remedies in Cameroon - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Digestive Remedies by Category: Value 2010-2015
  • Table 2 Sales of Digestive Remedies by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Digestive Remedies: % Value 2011-2015
  • Table 4 LBN Brand Shares of Digestive Remedies: % Value 2012-2015
  • Table 5 Forecast Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2015-2020

Consumer Health in Cameroon - Industry Context

EXECUTIVE SUMMARY

Positive economic growth boosts the performance of consumer health

Increasing product availability drives sales of OTC products

Local brands continue to struggle for market share

Independent chemists/pharmacies lead sales

Growth expected to increase over forecast period

KEY TRENDS AND DEVELOPMENTS

The growing economy is boosting consumer expenditure

Inadequate levels of advertising hamper full market growth potential

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 8 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2010-2015
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 1 OTC: Switches 2013-2015

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Digestive Remedies
    • Paediatric Digestive Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Diarrhoeal Remedies
    • IBS Treatments
    • Indigestion and Heartburn Remedies
      • Antacids
      • Antiflatulents
      • Digestive Enzymes
      • H2 Blockers
      • Proton Pump Inhibitors
    • Laxatives
    • Motion Sickness Remedies

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Herbal/Traditional vs Standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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