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Country Report

Cameroon Flag Digestive Remedies in Cameroon

| Pages: 20

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Urban areas in Cameroon continue to experience rapid expansion and this is posing challenges related to urban congestion with various negative effects taking their toll on city dwellers. Top of the list of these negative effects are the challenges related to the provision of potable pipe-borne water in large cities such as Yaoundé and Douala. These challenges have had a negative impact on hygiene in the urban environment, generating natural demand for drugs such as digestive remedies. Furthermore, as consumers become increasingly sophisticated and the economy improves, consumers are earning higher disposable incomes, which enables them to shift away from homemade remedies towards more modern forms of medication for digestive ailments.

COMPETITIVE LANDSCAPE

  • Sanofi remained the leading player in digestive remedies in 2014 as well as generating strong value growth. This favourable performance can be attributed to its popular flagship brand Flagyl, which is often chosen due to its longstanding presence in Cameroon and its reputation for reliability and high efficiency. The effective distribution of this product across the country and its relatively low unit price further contribute to its competitive advantage. In some parapharmacies/drugstores, the brand is even retailed in smaller quantities.

PROSPECTS

  • Digestive remedies is set to increase in value at a CAGR of 5% at constant 2014 prices over the forecast period. Hygiene concerns amidst strong population growth coupled with rising urban congestions are likely to be the strongest contributing factors influencing sales in the category. Rising incomes are also expected empower consumers and ensure that demand remains high, guaranteeing growth in value sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in Cameroon?
  • What are the major brands in Cameroon?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Digestive Remedies in Cameroon - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Digestive Remedies by Category: Value 2009-2014
  • Table 2 Sales of Digestive Remedies by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Digestive Remedies: % Value 2010-2014
  • Table 4 LBN Brand Shares of Digestive Remedies: % Value 2011-2014
  • Table 5 Forecast Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2014-2019

Consumer Health in Cameroon - Industry Context

EXECUTIVE SUMMARY

Consumer health maintains strong performance in 2014

Increasing disposable incomes drive preventive health care

International brands start a new trend of outdoor advertising

Independent chemists/pharmacies remains the leading distribution channel

Forecast performance expected to be positive

KEY TRENDS AND DEVELOPMENTS

Advertising to large urban populations to drive future innovation

Rising fuel prices do not affect unit prices in consumer health

Consumers continue to sustain the self-medication trend

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Digestive Remedies
    • Paediatric Digestive Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Diarrhoeal Remedies
    • IBS Treatments
    • Indigestion and Heartburn Remedies
      • Antacids
      • Antiflatulents
      • Digestive Enzymes
      • H2 Blockers
      • Proton Pump Inhibitors
    • Laxatives
    • Motion Sickness Remedies

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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