The increase in social occasions involving drinking and eating, as well as the resumption of travel abroad and work-related stress, have together contributed to a higher prevalence of gastrointestinal problems. These issues range from indigestion and stomach aches to more severe conditions like gastritis or acid reflux.
The market for digestive remedies saw robust growth throughout 2023, in a trend driven by changing lifestyles characterised by poorer diets, sedentary work and leisure habits, rising stress levels and an ageing population. These factors collectively contribute to a detrimental impact on digestive health, prompting more consumers to rely on digestive remedies as a solution.
The online presence and availability of digestive remedies remained low in 2023 though continued to expand robustly, given its previously limited base. Brands now offer strong incentives to consumers in terms of price advantages for online purchases, via collaborations with platforms such as Watsons, Mannings and HKTVmall.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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