Digestive remedies is expected to continue benefiting from consumers eating out more and travelling more frequently, as well as from the development of higher value products with stronger claims. Some products, such as Cabagin from Kowa, are also set to continue benefiting from the recovery in inbound demand now that Japan has removed its remaining COVID-19-related border controls.
During the pandemic there was a sharp decline in demand for digestive remedies from overseas travellers due to the strict border controls in place as well as the increased hygiene measures. However, with the health crisis being declared over by the WHO in 2023 there has been an increase in inbound arrivals into Japan.
Many types of digestive remedies are taken by adults when they drink or eat too much. However, as consumers become more health conscious they are increasingly looking to avoid harmful foods, are eating less, and are adopting healthier diets in general.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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