The forecast period anticipates sustained growth for digestive remedies, as demand for these products is inherently rooted in Mexican culture. The country boasts a diverse culinary landscape that often challenges digestive systems with its boldness and spiciness.
Presently, it is estimated that between 16% and 30% of the population in Mexico suffers from irritable bowel syndrome (IBS). What is particularly concerning is the increasing prevalence of this condition among the younger population, especially millennials and Generation Z.
Consumers were already spending increasing amounts of time online even before the outbreak of COVID-19, but the pandemic pushed them to spend even greater time in front of digital screens for work, entertainment, and shopping. With younger generations in particular spending much of their free time on social media, this is likely to become an increasingly important marketing channel for producers of digestive remedies.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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