With the dietary habits of New Zealanders showing no signs of improvement, the prevalence of gastrointestinal problems is expected to grow over the next five years, with more cases of heartburn and indigestion. As such, remedies designed to alleviate these conditions will likely be a key manufacturer focus, with consumers reaching for laxatives and antacids more frequently.
Consumer efforts to improve gut health, by taking probiotics and other dietary supplements, could have an impact on value growth within digestive remedies over the forecast period. These can be beneficial to consumers who are not eating their recommended dietary fibre intake and who have digestive issues.
Consumers are typically fairly loyal to the OTC brands that they use. Compared to other industries, they are less price sensitive when it comes to their health and if they know a product works for their specific needs, they are willing to pay a premium.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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