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Country Report

Turkey Flag Digestive Remedies in Turkey

Price: US$900

About this Report

Executive Summary

TRENDS

  • With rising education levels among Turkish parents and increasing availability of medicines, the preference for traditional homemade digestive remedies has been decreasing in Turkey. Improving childcare education and awareness results in Turkish parents increasingly preferring to use paediatric digestive remedies for their children, which positively affects the overall performance of digestive remedies.

COMPETITIVE LANDSCAPE

  • Bayer Türk Kimya continues to lead digestive remedies with a 76% value share in 2014, due to the high recognition of its brands, namely Rennie and Talcid, which have 46% and 31% value shares, respectively. Nevertheless, both brands’ sales are decreasing in 2014 due to the increasing consumer preference for Rx products. Turkish consumers’ enthusiasm for spending decreases as a consequence of the bleak macroeconomic picture in the country. Most consumers switch to Rx products such as antiulcerants, which is believed to be more effective than their OTC counterparts.

PROSPECTS

  • Overall, digestive remedies is expected to register a value CAGR of 4% at constant 2014 prices, over the forecast period, which is significantly higher than the negative review period CAGR of 4%. The main impetus behind the better performance will be the new OTC regulation which is expected to be enacted in 2015-2016. With the new regulation, increasing numbers of products will switch from Rx to OTC which will bolster the forecast growth of the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in Turkey?
  • What are the major brands in Turkey?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Digestive Remedies in Turkey - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Digestive Remedies by Category: Value 2009-2014
  • Table 2 Sales of Digestive Remedies by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Digestive Remedies: % Value 2010-2014
  • Table 4 LBN Brand Shares of Digestive Remedies: % Value 2011-2014
  • Table 5 Forecast Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2014-2019

Digestive Remedies in Turkey - Company Profiles

Bayer Türk Kimya Sanayi Ltd Sti in Consumer Health (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bayer Türk Kimya Sanayi Ltd Sti: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Bayer Türk Kimya Sanayi Ltd Sti: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 3 Bayer Türk Kimya Sanayi Ltd Sti: Competitive Position 2014

Berko Ilac ve Kimya Sanayi AS in Consumer Health (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Berko Ilac ve Kimya Sanayi AS: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Berko Ilac ve Kimya Sanayi AS: Competitive Position 2014

Consumer Health in Turkey - Industry Context

EXECUTIVE SUMMARY

Despite continuing to register positive performance, consumer health registers slower growth

Uncontrolled sales of Rx products without prescription hinders growth of OTC categories

International players continue to dominate consumer health

Chemist/pharmacies continues to dominate consumer health

Over the forecast period, consumer health is expected to register positive growth

KEY TRENDS AND DEVELOPMENTS

Lack of OTC regulation negatively affects sales of OTC products

Deteriorating macroeconomic performance hinders growth

Increasing presence of OTC products within pharmacies positively stimulates growth

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 6 OTC:Switches 2012-2014

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Digestive Remedies
    • Paediatric Digestive Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Diarrhoeal Remedies
    • IBS Treatments
    • Indigestion and Heartburn Remedies
      • Antacids
      • Antiflatulents
      • Digestive Enzymes
      • H2 Blockers
      • Proton Pump Inhibitors
    • Laxatives
    • Motion Sickness Remedies

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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