print

Country Report

Turkey Flag Digestive Remedies in Turkey

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • Digestive remedies in Turkey was stable in current value terms in 2013, which was lower than the 5% current value CAGR registered in the category over the review period. The growth prospects for digestive remedies remain largely dependent on the performance of antacids, which is the category with the highest value sales in digestive remedies in Turkey. OTC sales of antacids are falling in Turkey, as many people are reluctant to pay the high consultation fees applied to these products, and are switching to antiulcerants such as such as Lansor, Nexium and Omeprol, which provide more immediate relief due to the higher dose of the active ingredient, which allows consumers to claim reimbursement on the cost.

COMPETITIVE LANDSCAPE

  • Bayer Türk Kimya retained its leading position in digestive remedies with a 78% value share in 2013, due to the high recognition of its brands, namely Talcid and Rennie. During the Gezi Park protests, which started at the end of May 2013 in Istanbul, and spread to other parts of the country as a reaction to the government’s policies, the protestors were sprayed with tear-gas, and many protestors started to carry amateur or professional masks, as well as anti-acid solutions to reduce the effects of the gas, easily available by mixing water and Talcid. Although this event led to a temporary increase in sales of Talcid during the events in June, % it could not prevent full-year sales of Talcid from declining by 7%.

PROSPECTS

  • Overall digestive remedies is expected to increase by a CAGR of 1% in terms of value sales at constant 2013 prices over the course of the forecast period, as the regulatory framework in the category is unlikely to change in the first half of the forecast period, and the majority of Turkish people will still have to pay a TL1 consultation fee per pack of antacids if they wish to purchase more than three packs at once; common practice amongst Turkish consumers, who prefer to purchase their antacids in bulk.

Samples (FAQs about samples):

doc_pdf.png Sample Digestive Remedies Market Research Report

doc_excel_table.png Sample Digestive Remedies Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in Turkey?
  • What are the major brands in Turkey?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Digestive Remedies in Turkey - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Digestive Remedies by Category: Value 2008-2013
  • Table 2 Sales of Digestive Remedies by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Digestive Remedies: % Value 2009-2013
  • Table 4 LBN Brand Shares of Digestive Remedies: % Value 2010-2013
  • Table 5 Forecast Sales of Digestive Remedies by Category: Value 2013-2018
  • Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Digestive Remedies in Turkey - Company Profiles

Bayer Türk Kimya Sanayi Ltd Sti in Consumer Health (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bayer Türk Kimya Sanayi Ltd Sti: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Bayer Türk Kimya Sanayi Ltd Sti: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 3 Bayer Türk Kimya Sanayi Ltd Sti: Competitive Position 2013

Consumer Health in Turkey - Industry Context

EXECUTIVE SUMMARY

Consumer health shows strong growth in 2013

The leading pharmaceutical players focus on OTC products

International players dominate consumer health

Chemists/pharmacies continues to dominate

Positive performance expected over the next five years

KEY TRENDS AND DEVELOPMENTS

Changing demographics shape consumer health in Turkey

New OTC switches increase unit prices

Government measures will benefit overall healthcare

Health and wellness trend benefits consumer health

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 8 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2008-2013
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 4 OTC: Switches 2011-2013

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Digestive Remedies
    • Paediatric Digestive Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Diarrhoeal Remedies
    • IBS Treatments
    • Indigestion and Heartburn Remedies
      • Antacids
      • Antiflatulents
      • Digestive Enzymes
      • H2 Blockers
      • Proton Pump Inhibitors
    • Laxatives
    • Motion Sickness Remedies

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Herbal/Traditional vs Standard

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!