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Country Report

Turkey Flag Digestive Remedies in Turkey

| Pages: 23

Price: US$990

About this Report

Executive Summary

TRENDS

  • Digestive remedies registered value growth of 28% in current terms in 2015, which is considerably higher than the review period current value CAGR of 4%.The growing daily workload, combined with the stress and hectic nature of everyday life, has led an increasing number of people to suffer from digestive issues in Turkey, which contributed to greater demand for digestive remedies. The growing incidence of acute and consistent digestive ailments such as gastro oesophageal reflux disease has resulted in a greater reliance on and demand for digestive remedies. Moreover, Turkish people are more aware of their food intolerances and sensitivities and they are increasingly seeking products which aid their digestion.

COMPETITIVE LANDSCAPE

  • Bayer Turk Kimya continued to lead digestive remedies with an 83% value share due to the high recognition of its brands, namely Rennie and Talcid, which had value shares of 50% and 34% respectively in 2015. These products enjoy high sales as they can even be used by pregnant women due to their minimal side-effects and the fact that they are often recommended by doctors.

PROSPECTS

  • Digestive remedies is expected to increase in value at a CAGR of 5% at constant 2015 prices over the forecast period, which is significantly higher than the value CAGR of -4% recorded in the category at constant 2015 prices over the review period due to the new OTC regulation which is expected to be enacted during 2016 and 2017. With these new regulations, increasing numbers of products will be switched from Rx to OTC during the forecast period. Companies are expected to provide more informative brand websites for their products and communicate the problems of digestion as well as all the benefits of their various different products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Digestive Remedies in Turkey?
  • What are the major brands in Turkey?
  • Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Digestive Remedies in Turkey - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Digestive Remedies by Category: Value 2010-2015
  • Table 2 Sales of Digestive Remedies by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Digestive Remedies: % Value 2011-2015
  • Table 4 LBN Brand Shares of Digestive Remedies: % Value 2012-2015
  • Table 5 Forecast Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2015-2020

Digestive Remedies in Turkey - Company Profiles

Bayer Türk Kimya Sanayi Ltd Sti in Consumer Health (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bayer Turk Kimya Sanayi Ltd Sti: Key Facts
  • Summary 2 Bayer Turk Kimya Sanayi Ltd Sti: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Bayer Turk Kimya Sanayi Ltd Sti: Competitive Position 2015

Consumer Health in Turkey - Industry Context

EXECUTIVE SUMMARY

Consumer health continues to register positive performance in 2015

OTC legislation still not introduced

Leading pharmaceutical players focus on OTC

Chemists/pharmacies continue to dominate

Positive outlook for the forecast period

KEY TRENDS AND DEVELOPMENTS

Changing demographics shapes consumer health in Turkey

Pharmacists are increasing the presence of OTC products

Health and wellness trend benefits consumer health

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 8 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2010-2015
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 4 OTC: Switches 2013-2015

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Digestive Remedies
    • Paediatric Digestive Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Diarrhoeal Remedies
    • IBS Treatments
    • Indigestion and Heartburn Remedies
      • Antacids
      • Antiflatulents
      • Digestive Enzymes
      • H2 Blockers
      • Proton Pump Inhibitors
    • Laxatives
    • Motion Sickness Remedies

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Herbal/Traditional vs Standard
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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