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Digital Consumer

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Strategy Briefing

Digital Landscape: Mobile Brings Aspirational Consumers in the Middle East and Africa Region into Digital Mainstream

Sep 2017

The Middle East and Africa region has been at the forefront of a mobile revolution that has improved digital connectivity. While the Middle East also has strong fixed-line networks and fibre connections, mobile is dominant in Africa with growing ...

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Strategy Briefing

Education

Sep 2017

The global education industry is set to experience strong expansion, due to government support, increasing enrolment ratios and growing importance of adult education. The vast youth population will be the major factor pioneering growth in the Asia ...

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Strategy Briefing

Autonomous Cars: Impact and Disruption on Industries

May 2017

Car and tech companies are investing in autonomous car technologies with first fully autonomous cars forecast to hit the roads in 2030. Autonomous cars would disrupt automotive and logistics, ICT and electronics, restaurants and accommodation, ...

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Strategy Briefing

Strategies for Expanding into Emerging Markets with E-commerce

Apr 2017

This global briefing presents five strategic considerations for assessing and expanding into emerging and developing countries. It identifies market characteristics and indicators specific to emerging and developing countries that retailers and ...

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Country Briefing

Digital Consumer in Saudi Arabia

Mar 2017

The digital landscape in Saudi Arabia is undergoing the fast-paced transformation. The economic transition in the country is encouraging businesses to revise their strategies and shift towards contemporary business to consumer communication methods, ...

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Country Briefing

Digital Consumer in Mexico

Mar 2017

Mexico represents an intriguing contrast for digital activity. Digital engagement, including social media usage and time spent using devices, is high and ownership of mobile devices, particularly smartphones, is common. Digital purchases, however, ...

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Country Briefing

Digital Consumer in Turkey

Mar 2017

Turkey is a market of dichotomies. On one hand smartphone penetration or broadband connectivity rates lag behind Western Europe. At the same time Turkish consumers are young and open to technological innovation, marking the Turkish market a testing ...

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Country Briefing

Digital Consumer in Japan

Mar 2017

This second year of Euromonitor International’s digital consumer research revealed challenges and opportunities in digital commerce in Japan more clearly. In terms of the digital landscape, Japan continued to be a well-developed market with ...

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Country Briefing

Digital Consumer in the United Arab Emirates

Mar 2017

Digital consumption is becoming an important part of consumers’ lifestyles in the United Arab Emirates, largely driven by high possession rates of smartphones, high level of internet penetration, and large expat base with the need to connect socially...

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Country Briefing

Digital Consumer in China

Mar 2017

China has rapidly grown to become one of the leading digital consumer markets across the world through significant development in various areas, including infrastructure, convenient and safe payment solutions, penetration of mobile devices and ...

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Country Briefing

Digital Consumer in the United Kingdom

Feb 2017

The UK is a digital frontrunner, being one of the most digitally advanced commerce markets worldwide. The business environment in the UK is extremely competitive, with effective regulation, highly developed infrastructure, and high levels of economic...

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Country Briefing

Digital Consumer in Brazil

Feb 2017

This report addresses Brazil’s most important digital-related features, encompassing Brazilians’ strong engagement with social media, the quality of internet connection, as well as how consumer foodservice and transport are helping boost remote and ...

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Country Briefing

Digital Consumer in Poland

Feb 2017

Poles are becoming used to making digital payments more frequently. Consumers are receptive to digital innovation and new payment methods. The main trends in the digital consumer environment are the expansion of mobile banking, streamlining of the ...

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Country Briefing

Digital Consumer in France

Feb 2017

France is one of the telecom giants of Western Europe, helped by competition, investment in technology and coverage by the latest digital services. While operators have invested in 4G LTE, the government has focused on increasing mobile coverage in ...

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Country Briefing

Digital Consumer in Germany

Feb 2017

The digital consumer in Germany has gone through a significant development. Today, Germans use PCs, tablets and smartphones for several purposes including purchasing. German consumers tend to be price-savvy, so will often research and compare prices ...

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Country Briefing

Digital Consumer in India

Feb 2017

The Indian digital landscape is in a period of evolution. The country lags behind its Asian peers in terms of both mobile and fixed broadband coverage, but public broadband projects are being implemented. Digital payment infrastructure is developing ...

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Country Briefing

Digital Consumer in Thailand

Feb 2017

Improvement of internet infrastructure and more affordable pricing of digital devices such as smartphones, tablets and PCs have stimulated demand for online purchases in Thailand. Transportation and retail are among the key drivers of online value ...

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Country Briefing

Digital Consumer in Indonesia

Feb 2017

Indonesia’s digital landscape is evolving on the back of greater mobile connectivity. Consumers rapidly shifting to cellular networks as mobile phones operators are looking to ramp up 4G investments. Availability of low-cost smartphones incentivised ...

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Country Briefing

Digital Consumer – Connected Commerce in South Korea

Feb 2017

South Korea is a highly advanced nation in terms of digital connectivity, ranking high on digital readiness, home connectivity and mobile connectivity. Digital remote payments are more common than digital proximity payments in South Korea. In the ...

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Country Briefing

Digital Consumer: Connected Commerce in United Arab Emirates

Oct 2016

The concept of the digital consumer is still in its early development stage in the UAE, despite the well-developed internet infrastructure and high penetration of smart devices. In 2015, remote payments remained the leading type of digital payment in...

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