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Digital Consumer

Euromonitor International publishes comprehensive market research on digital consumers.

This analysis provides organisations with a holistic view of digital consumers, including insights on how they connect to the internet and how they spend digitally. Our reports feature a wealth of standardized and cross-comparable statistics exploring the digital landscape and digital commerce habits globally.

Further analysis by topic:

Consumer Lifestyles

Households

Income and Expenditure

Population

We also report on: National Economies, all Consumer Industries and all Commercial Industrial supply chains.

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Country Briefing

Digital Consumer in the United Kingdom

Apr 2018

The UK is one of the most digitally advanced markets in the world and as such it serves as a European front runner in the e-commerce landscape. Consumers are increasingly tech savvy with a growing interest in new ways of payments and the latest ...

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Country Briefing

Digital Consumer in Mexico

Apr 2018

Digital connectivity and purchasing continues to increase in Mexico, albeit slowly. Some early success has been found in sectors such as travel and bill pay; others, such as retail and consumer foodservice, are still developing. Greater variety of ...

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Country Briefing

Digital Consumer in Japan

Mar 2018

Japanese consumers are generally tech-savvy and digitally developed, with the country having a very high ranking in terms of digital connectivity. However, there is a gap between digital connectivity and digital commerce behaviour among Japanese ...

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Country Briefing

Digital Consumer in India

Mar 2018

Digital consumerism in India witnessed a paradigm shift in 2017. With demonetisation implemented in November 2016, the year 2017 witnessed massive changes in the way consumers used digital platforms for retailing, consumer foodservice, ...

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Country Briefing

Digital Consumer in the US

Mar 2018

This year’s report covers the American digital consumer including important statistics about the digital readiness of American consumers. Additionally, the report will touch on what is driving digital products and services in the country as well as ...

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Country Briefing

Digital Consumer in Indonesia

Mar 2018

Indonesia’s digital consumer landscape is growing along with the vast growth of internet and mobile penetration in Indonesia. With Indonesia being a mobile first country, mobile devices become the key driving factor in Indonesia’s digital landscape. ...

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Country Briefing

Digital Consumer in France

Mar 2018

In 2017, 70 million people in France were digital consumers, of which the majority are connected daily. Moreover, m-commerce represents one-third of overall e-commerce with smartphones enjoying the highest digital penetration, with over half the ...

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Country Briefing

Digital Consumer in Thailand

Mar 2018

In 2017, most digital consumer value sales in Thailand are remote purchases, led by the retailing and consumer foodservice categories. Proximity purchases on the other hand are still not popular in Thailand. However, proximity purchases are expected ...

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Strategy Briefing

Consumer Lifestyles in Latin America

Mar 2018

The middle class in Latin America continues to expand, and consumers increasingly enjoy rising disposable incomes, driving growing demand for a wide range of goods and services. The population is ageing, as a result of declining birth rates and ...

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Country Briefing

Digital Consumer in the United Arab Emirates

Mar 2018

The United Arab Emirates continues to make strides to lead the region and other emerging market countries in terms of its digital connectivity and digital commerce landscape. The country is characterised by a perfect balance of the demand and supply ...

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Strategy Briefing

Impact of India's Demonetisation Policy on Digital Payments Uptake One Year Later

Mar 2018

Demonetisation in India was declared on November 8th, 2016. All the existing Rs500 and Rs1,000 notes were banned by the government of India, which caused an acute shortage of cash flow in the economy. With the help of this deck, we will highlight ...

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Country Briefing

Digital Consumer in Canada

Mar 2018

Nearly universal access to the internet, fast technology development and high credit/debit card ownership rates made fundamental shifts to the commerce landscape in Canada. Traditional channels, such as brick-and-mortar stores, increasingly give way ...

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Strategy Briefing

Understanding Global Marketplace Trends

Feb 2018

In digital commerce the marketplace model has grown faster than the traditional model over the past five years. It accounted for 41% of digital commerce sales in 2017, up from 17% in 2008. It is expected to continue to growing faster than the ...

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Strategy Briefing

Top Five Digital Consumer Trends in 2018

Feb 2018

Personal computers first acquainted consumers with the concept of shopping online. In the last decade, the popularisation of smartphones introduced consumers to any time, anywhere commerce. Technological developments will continue to reinvent ...

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Strategy Briefing

Internet of Things: The Future Impact on Industries and Countries

Feb 2018

The Global Internet of Things (IoT) industry is expected to surge, together with an exploding number of devices being connected over the foreseeable future. Advanced countries hold the strongest starting positions to embrace IoT technologies first, ...

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Strategy Briefing

Digital Landscape in Asia Pacific

Jan 2018

Asia Pacific is a diverse region with nations at different stages in their digital development. While developed Asian nations have strong fixed-line and mobile broadband networks, consumers in emerging Asia have come into the digital mainstream ...

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Strategy Briefing

Digital Landscape: Mobile Drives the Global Tech Revolution

Dec 2017

Mobile has emerged as one of the most revolutionary technologies in the past decade. The 2017 Digital Connectivity Index shows that mobile services have expanded rapidly in recent years, and will continue to post strong growth. Mobile has enhanced ...

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Strategy Briefing

Opportunities to Capture the New Digital Health Consumer

Dec 2017

Digital health consumers are emerging as a significant cohort within the consumer health marketplace, and are increasingly tracking health and fitness while buying more consumer health products online. This consumer is hard to engage with, but firms ...

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Megatrends

Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey

Dec 2017

As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

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Strategy Briefing

2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

Nov 2017

The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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