Digital Consumer

Market research on digital consumers, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital landscape and digital commerce habits globally.
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Strategy Briefing

Strategy Briefing

Voice of the Industry: Digital Consumer

Jun 2018

Nearly every company now finds itself in the midst of a digital transformation as it aims to maintain relevancy in the digital era. In order to better understand how companies are responding to this epochal shift, Euromonitor International conducted ...

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Strategy Briefing

Strategy Briefing

How Machine-Aided Commerce Ushered in by the IoT Era Will Impact Retailers

May 2018

In the long term, the Internet of Things is expected to have the greatest impact on the final purchase decision as it gives way to machine-aided commerce. This report explores what this shift towards automated commerce will mean for retailers....

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Strategy Briefing

Strategy Briefing

Generation Z: The Next Wave of Consumers

May 2018

Generation shifts are occurring at a fast pace and the world will soon experience the rise of Generation Z (born between 1995 and 2009), which represents the largest consumer base through to 2030. Despite their young age and limited income today, Gen...

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Country Briefing

Country Briefing

Digital Consumer in Australia

May 2018

High levels of investment in technology by retailers, businesses and government and have benefited Australia’s digital landscape. According to Euromonitor International’s Digital Consumer Index, Australia is ranked top among the 50 markets covered. ...

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Strategy Briefing

Strategy Briefing

Digital Landscape in Western Europe

May 2018

Western Europe’s advanced digital landscape is the product of competition-friendly regulations, tech-savvy consumers and policies that enhance quality of services. Countries across the region are investing in next-generation broadband, which is ...

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Strategy Briefing

Strategy Briefing

The Impact of Online Retail in Asia Pacific on Financial Services and Consumer Payments

May 2018

The conversion of online retailing from store-based retailing has impacted financial services and the way consumers pay across the world. In emerging markets the transition has been fastest in Asia Pacific, and allowed non-bank competitors into the ...

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Strategy Briefing

Strategy Briefing

Retail and the Restaurant, Part 2: Food Halls

May 2018

Not4Pub:E.COM Food halls have been around for years, but operators are only beginning to realise their full potential. Simply put, food halls drive traffic, and traffic is crucial for anyone invested in physical bricks-and-mortar retail spaces. But ...

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Strategy Briefing

Strategy Briefing

The Problem of Impulse & E-commerce in Soft Drinks

Apr 2018

While the growth of grocery internet retailing is a major long-term opportunity for soft drinks, it is not without serious challenges in terms of driving (or simply sustaining) impulse beverage occasions. This spotlight report explores how ...

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Country Briefing

Country Briefing

Digital Consumer in the United Kingdom

Apr 2018

The UK is one of the most digitally advanced markets in the world and as such it serves as a European front runner in the e-commerce landscape. Consumers are increasingly tech savvy with a growing interest in new ways of payments and the latest ...

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Country Briefing

Country Briefing

Digital Consumer in Mexico

Apr 2018

Digital connectivity and purchasing continues to increase in Mexico, albeit slowly. Some early success has been found in sectors such as travel and bill pay; others, such as retail and consumer foodservice, are still developing. Greater variety of ...

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Country Briefing

Country Briefing

Digital Consumer in Japan

Mar 2018

Japanese consumers are generally tech-savvy and digitally developed, with the country having a very high ranking in terms of digital connectivity. However, there is a gap between digital connectivity and digital commerce behaviour among Japanese ...

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Country Briefing

Country Briefing

Digital Consumer in India

Mar 2018

Digital consumerism in India witnessed a paradigm shift in 2017. With demonetisation implemented in November 2016, the year 2017 witnessed massive changes in the way consumers used digital platforms for retailing, consumer foodservice, ...

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Strategy Briefing

Strategy Briefing

Opening the Vaults: The Impact of PSD2 on the European Payscape and Beyond

Mar 2018

The rise of smartphones and the convenience of internet banking are dramatically shifting how consumers approach payments. With opportunity comes risk. Finding a way to regulate this new payscape must balance competing security, innovation and ...

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Country Briefing

Country Briefing

Digital Consumer in the US

Mar 2018

This year’s report covers the American digital consumer including important statistics about the digital readiness of American consumers. Additionally, the report will touch on what is driving digital products and services in the country as well as ...

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Country Briefing

Country Briefing

Digital Consumer in Indonesia

Mar 2018

Indonesia’s digital consumer landscape is growing along with the vast growth of internet and mobile penetration in Indonesia. With Indonesia being a mobile first country, mobile devices become the key driving factor in Indonesia’s digital landscape. ...

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Country Briefing

Country Briefing

Digital Consumer in France

Mar 2018

In 2017, 70 million people in France were digital consumers, of which the majority are connected daily. Moreover, m-commerce represents one-third of overall e-commerce with smartphones enjoying the highest digital penetration, with over half the ...

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Country Briefing

Country Briefing

Digital Consumer in Thailand

Mar 2018

In 2017, most digital consumer value sales in Thailand are remote purchases, led by the retailing and consumer foodservice categories. Proximity purchases on the other hand are still not popular in Thailand. However, proximity purchases are expected ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Latin America

Mar 2018

The middle class in Latin America continues to expand, and consumers increasingly enjoy rising disposable incomes, driving growing demand for a wide range of goods and services. The population is ageing, as a result of declining birth rates and ...

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Country Briefing

Country Briefing

Digital Consumer in the United Arab Emirates

Mar 2018

The United Arab Emirates continues to make strides to lead the region and other emerging market countries in terms of its digital connectivity and digital commerce landscape. The country is characterised by a perfect balance of the demand and supply ...

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Strategy Briefing

Strategy Briefing

Impact of India's Demonetisation Policy on Digital Payments Uptake One Year Later

Mar 2018

Demonetisation in India was declared on November 8th, 2016. All the existing Rs500 and Rs1,000 notes were banned by the government of India, which caused an acute shortage of cash flow in the economy. With the help of this deck, we will highlight ...

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