Digital Consumer

Market research on digital consumers, including insights on how they connect to the internet and how they spend digitally. Cross-comparable statistics exploring the digital landscape and digital commerce habits globally.
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Strategy Briefing

Strategy Briefing

How Machine-Aided Commerce Ushered in by the IoT Era Will Impact Retailers

May 2018

In the long term, the Internet of Things is expected to have the greatest impact on the final purchase decision as it gives way to machine-aided commerce. This report explores what this shift towards automated commerce will mean for retailers....

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Strategy Briefing

Strategy Briefing

Generation Z: The Next Wave of Consumers

May 2018

Generation shifts are occurring at a fast pace and the world will soon experience the rise of Generation Z (born between 1995 and 2009), which represents the largest consumer base through to 2030. Despite their young age and limited income today, Gen...

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Country Briefing

Country Briefing

Digital Consumer in Australia

May 2018

High levels of investment in technology by retailers, businesses and government and have benefited Australia’s digital landscape. According to Euromonitor International’s Digital Consumer Index, Australia is ranked top among the 50 markets covered. ...

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Strategy Briefing

Strategy Briefing

Digital Landscape in Western Europe

May 2018

Western Europe’s advanced digital landscape is the product of competition-friendly regulations, tech-savvy consumers and policies that enhance quality of services. Countries across the region are investing in next-generation broadband, which is ...

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Country Briefing

Country Briefing

Digital Consumer in the United Kingdom

Apr 2018

The UK is one of the most digitally advanced markets in the world and as such it serves as a European front runner in the e-commerce landscape. Consumers are increasingly tech savvy with a growing interest in new ways of payments and the latest ...

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Country Briefing

Country Briefing

Digital Consumer in Mexico

Apr 2018

Digital connectivity and purchasing continues to increase in Mexico, albeit slowly. Some early success has been found in sectors such as travel and bill pay; others, such as retail and consumer foodservice, are still developing. Greater variety of ...

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Country Briefing

Country Briefing

Digital Consumer in Japan

Mar 2018

Japanese consumers are generally tech-savvy and digitally developed, with the country having a very high ranking in terms of digital connectivity. However, there is a gap between digital connectivity and digital commerce behaviour among Japanese ...

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Country Briefing

Country Briefing

Digital Consumer in India

Mar 2018

Digital consumerism in India witnessed a paradigm shift in 2017. With demonetisation implemented in November 2016, the year 2017 witnessed massive changes in the way consumers used digital platforms for retailing, consumer foodservice, ...

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Country Briefing

Country Briefing

Digital Consumer in the US

Mar 2018

This year’s report covers the American digital consumer including important statistics about the digital readiness of American consumers. Additionally, the report will touch on what is driving digital products and services in the country as well as ...

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Country Briefing

Country Briefing

Digital Consumer in Indonesia

Mar 2018

Indonesia’s digital consumer landscape is growing along with the vast growth of internet and mobile penetration in Indonesia. With Indonesia being a mobile first country, mobile devices become the key driving factor in Indonesia’s digital landscape. ...

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Country Briefing

Country Briefing

Digital Consumer in France

Mar 2018

In 2017, 70 million people in France were digital consumers, of which the majority are connected daily. Moreover, m-commerce represents one-third of overall e-commerce with smartphones enjoying the highest digital penetration, with over half the ...

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Country Briefing

Country Briefing

Digital Consumer in Thailand

Mar 2018

In 2017, most digital consumer value sales in Thailand are remote purchases, led by the retailing and consumer foodservice categories. Proximity purchases on the other hand are still not popular in Thailand. However, proximity purchases are expected ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Latin America

Mar 2018

The middle class in Latin America continues to expand, and consumers increasingly enjoy rising disposable incomes, driving growing demand for a wide range of goods and services. The population is ageing, as a result of declining birth rates and ...

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Country Briefing

Country Briefing

Digital Consumer in the United Arab Emirates

Mar 2018

The United Arab Emirates continues to make strides to lead the region and other emerging market countries in terms of its digital connectivity and digital commerce landscape. The country is characterised by a perfect balance of the demand and supply ...

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Strategy Briefing

Strategy Briefing

Impact of India's Demonetisation Policy on Digital Payments Uptake One Year Later

Mar 2018

Demonetisation in India was declared on November 8th, 2016. All the existing Rs500 and Rs1,000 notes were banned by the government of India, which caused an acute shortage of cash flow in the economy. With the help of this deck, we will highlight ...

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Country Briefing

Country Briefing

Digital Consumer in Canada

Mar 2018

Nearly universal access to the internet, fast technology development and high credit/debit card ownership rates made fundamental shifts to the commerce landscape in Canada. Traditional channels, such as brick-and-mortar stores, increasingly give way ...

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Strategy Briefing

Strategy Briefing

Understanding Global Marketplace Trends

Feb 2018

In digital commerce the marketplace model has grown faster than the traditional model over the past five years. It accounted for 41% of digital commerce sales in 2017, up from 17% in 2008. It is expected to continue to growing faster than the ...

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Strategy Briefing

Strategy Briefing

Top Five Digital Consumer Trends in 2018

Feb 2018

Personal computers first acquainted consumers with the concept of shopping online. In the last decade, the popularisation of smartphones introduced consumers to any time, anywhere commerce. Technological developments will continue to reinvent ...

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Strategy Briefing

Strategy Briefing

Internet of Things: The Future Impact on Industries and Countries

Feb 2018

The Global Internet of Things (IoT) industry is expected to surge, together with an exploding number of devices being connected over the foreseeable future. Advanced countries hold the strongest starting positions to embrace IoT technologies first, ...

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Strategy Briefing

Strategy Briefing

Digital Landscape in Asia Pacific

Jan 2018

Asia Pacific is a diverse region with nations at different stages in their digital development. While developed Asian nations have strong fixed-line and mobile broadband networks, consumers in emerging Asia have come into the digital mainstream ...

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