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Digital Consumer

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Strategy Briefing

Top Five Digital Consumer Trends in 2017

May 2017

Technological advances have created a new reality in commerce and have forever changed the path to purchase. Digital-savvy consumers now turn to computers, mobile phones and wearables to browse and buy all types of products and services. This ...

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Strategy Briefing

Digital Landscape: Western Europe’s Digital Agenda Incentivises New-Age Technologies

Apr 2017

The global leader in digital technologies, Western Europe, has benefited from a robust fixed-line network and regulations that have promoted competition and investments. With economic recovery from the turmoil of the sovereign debt crisis ...

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Strategy Briefing

Digital Innovators: Reimagination of the Last Commerce Mile

Apr 2017

Digital has redefined delivery. The confluence of macroeconomic, demographic and lifestyle trends that are underpinning evolving consumer expectations alongside the arrival of new technologies has led to commerce players reimagining the last mile. ...

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Strategy Briefing

Digital Innovators: From Artificial Intelligence to Personalisation 2.0

Apr 2017

Companies have been collecting petabytes of data, but to date struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer ...

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Strategy Briefing

Digital Landscape: Finding Growth Opportunities in the Developed World

Mar 2017

Developed nations account for a major share of global digital consumption helped by network investments and tech-savvy consumers. Countries such as the US and South Korea are the leaders in digital connectivity. However, economic turmoil over the ...

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Strategy Briefing

Digital Innovators: New Ways of Paying Digitally

Mar 2017

A great number of consumer devices, things and sensors are connecting to the internet for the first time. This connectivity is creating new opportunities for consumer brand manufacturers and merchants to capture even more consumer data, which can be ...

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Strategy Briefing

Digital Innovators: A New Reality for Commerce (AR/VR-Inspired Applications)

Mar 2017

Both virtual and augmented reality technologies offer an entertaining escape from everyday reality and as such have generated a great deal of hype. Thus far, gaming has been the main avenue for exploration, but that does not mean these new ...

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Strategy Briefing

Digital Innovators: Maintaining Corporate Longevity in the Face of Societal Shifts

Mar 2017

Maintaining corporate longevity is no easy task in the face of societal shifts that are continuously reshaping how business is conducted. Companies must innovate or risk finding themselves on the wrong side of one of these seismic shifts. Euromonitor...

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Country Briefing

Digital Consumer in Saudi Arabia

Mar 2017

The digital landscape in Saudi Arabia is undergoing the fast-paced transformation. The economic transition in the country is encouraging businesses to revise their strategies and shift towards contemporary business to consumer communication methods, ...

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Country Briefing

Digital Consumer in Mexico

Mar 2017

Mexico represents an intriguing contrast for digital activity. Digital engagement, including social media usage and time spent using devices, is high and ownership of mobile devices, particularly smartphones, is common. Digital purchases, however, ...

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Country Briefing

Digital Consumer in Turkey

Mar 2017

Turkey is a market of dichotomies. On one hand smartphone penetration or broadband connectivity rates lag behind Western Europe. At the same time Turkish consumers are young and open to technological innovation, marking the Turkish market a testing ...

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Country Briefing

Digital Consumer in Japan

Mar 2017

This second year of Euromonitor International’s digital consumer research revealed challenges and opportunities in digital commerce in Japan more clearly. In terms of the digital landscape, Japan continued to be a well-developed market with ...

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Country Briefing

Digital Consumer in the United Arab Emirates

Mar 2017

Digital consumption is becoming an important part of consumers’ lifestyles in the United Arab Emirates, largely driven by high possession rates of smartphones, high level of internet penetration, and large expat base with the need to connect socially...

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Country Briefing

Digital Consumer in China

Mar 2017

China has rapidly grown to become one of the leading digital consumer markets across the world through significant development in various areas, including infrastructure, convenient and safe payment solutions, penetration of mobile devices and ...

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Country Briefing

Digital Consumer in the United Kingdom

Feb 2017

The UK is a digital frontrunner, being one of the most digitally advanced commerce markets worldwide. The business environment in the UK is extremely competitive, with effective regulation, highly developed infrastructure, and high levels of economic...

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Country Briefing

Digital Consumer in Brazil

Feb 2017

This report addresses Brazil’s most important digital-related features, encompassing Brazilians’ strong engagement with social media, the quality of internet connection, as well as how consumer foodservice and transport are helping boost remote and ...

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Country Briefing

Digital Consumer in Poland

Feb 2017

Poles are becoming used to making digital payments more frequently. Consumers are receptive to digital innovation and new payment methods. The main trends in the digital consumer environment are the expansion of mobile banking, streamlining of the ...

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Country Briefing

Digital Consumer in France

Feb 2017

France is one of the telecom giants of Western Europe, helped by competition, investment in technology and coverage by the latest digital services. While operators have invested in 4G LTE, the government has focused on increasing mobile coverage in ...

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Country Briefing

Digital Consumer in Germany

Feb 2017

The digital consumer in Germany has gone through a significant development. Today, Germans use PCs, tablets and smartphones for several purposes including purchasing. German consumers tend to be price-savvy, so will often research and compare prices ...

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Country Briefing

Digital Consumer in India

Feb 2017

The Indian digital landscape is in a period of evolution. The country lags behind its Asian peers in terms of both mobile and fixed broadband coverage, but public broadband projects are being implemented. Digital payment infrastructure is developing ...

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