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Digital Consumer

Euromonitor International publishes comprehensive market research on digital consumers.

This analysis provides organisations with a holistic view of digital consumers, including insights on how they connect to the internet and how they spend digitally. Our reports feature a wealth of standardized and cross-comparable statistics exploring the digital landscape and digital commerce habits globally.

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We also report on: National Economies, all Consumer Industries and all Commercial Industrial supply chains.

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Strategy Briefing

Internet of Things: The Future Impact on Industries and Countries

Feb 2018

The Global Internet of Things (IoT) industry is expected to surge, together with an exploding number of devices being connected over the foreseeable future. Advanced countries hold the strongest starting positions to embrace IoT technologies first, ...

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Strategy Briefing

Digital Landscape in Asia Pacific

Jan 2018

Asia Pacific is a diverse region with nations at different stages in their digital development. While developed Asian nations have strong fixed-line and mobile broadband networks, consumers in emerging Asia have come into the digital mainstream ...

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Strategy Briefing

Digital Landscape: Mobile Drives the Global Tech Revolution

Dec 2017

Mobile has emerged as one of the most revolutionary technologies in the past decade. The 2017 Digital Connectivity Index shows that mobile services have expanded rapidly in recent years, and will continue to post strong growth. Mobile has enhanced ...

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Strategy Briefing

Opportunities to Capture the New Digital Health Consumer

Dec 2017

Digital health consumers are emerging as a significant cohort within the consumer health marketplace, and are increasingly tracking health and fitness while buying more consumer health products online. This consumer is hard to engage with, but firms ...

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Megatrends

Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey

Dec 2017

As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

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Strategy Briefing

2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

Nov 2017

The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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Strategy Briefing

2017 Digital Consumer Index: Pinpointing the Most Promising Digital Opportunities

Oct 2017

The Middle East and Africa region has been at the forefront of a mobile revolution that has improved digital connectivity. While the Middle East also has strong fixed-line networks and fibre connections, mobile is dominant in Africa with growing ...

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Strategy Briefing

Digital Landscape: Mobile Brings Aspirational Consumers in the Middle East and Africa Region into Digital Mainstream

Sep 2017

The Middle East and Africa region has been at the forefront of a mobile revolution that has improved digital connectivity. While the Middle East also has strong fixed-line networks and fibre connections, mobile is dominant in Africa with growing ...

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Strategy Briefing

Current Trends in the Global Education Sector

Sep 2017

The global education industry is set to experience strong expansion, due to government support, increasing enrolment ratios and growing importance of adult education. The vast youth population will be the major factor pioneering growth in the Asia ...

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Strategy Briefing

Digital Landscape: Eastern Europe Leads the Emerging World in Digital Services

Aug 2017

Robust fixed-line networks define Eastern Europe’s digital environment. The region has relatively high fibre penetration, with consumers accessing high internet speeds. Coverage of high-speed cellular broadband is increasing rapidly, driven by rising...

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Strategy Briefing

Digital Consumer Profiles: How Latin Americans Will Shop and Spend Digitally

Aug 2017

Leveraging Euromonitor International’s proprietary Digital Consumer Profiles segmentation analysis, this briefing explores the Latin American digital consumer’s defining characteristics, motivations and preferences and how that impacts how these ...

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Strategy Briefing

Top Five Digital Consumer Trends in 2017

Jul 2017

Technological advances have created a new reality in commerce and have forever changed the path to purchase. Digital-savvy consumers now turn to computers, mobile phones and wearables to browse and buy all types of products and services. This ...

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Strategy Briefing

Digital Consumer Profiles: How Western Europeans Will Shop and Spend Digitally

Jun 2017

Leveraging Euromonitor International’s proprietary Digital Consumer Profiles segmentation analysis, this briefing explores the Western European digital consumer’s defining characteristics, motivations and preferences, and looks at the impact of these...

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Strategy Briefing

Digital Landscape: Government Initiatives Fuel Digital Growth in Latin America

Jun 2017

Latin America’s digital development is being fuelled by government action, especially through laws that encourage competition and implementation of projects that aim to extend fibre broadband among low-income consumers. The region is home to a ...

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Strategy Briefing

Autonomous Cars: Impact and Disruption on Industries

May 2017

Car and tech companies are investing in autonomous car technologies with first fully autonomous cars forecast to hit the roads in 2030. Autonomous cars would disrupt automotive and logistics, ICT and electronics, restaurants and accommodation, ...

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Strategy Briefing

Digital Landscape: Western Europe’s Digital Agenda Incentivises New-Age Technologies

Apr 2017

The global leader in digital technologies, Western Europe, has benefited from a robust fixed-line network and regulations that have promoted competition and investments. With economic recovery from the turmoil of the sovereign debt crisis ...

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Strategy Briefing

Strategies for Expanding into Emerging Markets with E-commerce

Apr 2017

This global briefing presents five strategic considerations for assessing and expanding into emerging and developing countries. It identifies market characteristics and indicators specific to emerging and developing countries that retailers and ...

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Strategy Briefing

Digital Innovators: Reimagination of the Last Commerce Mile

Apr 2017

Digital has redefined delivery. The confluence of macroeconomic, demographic and lifestyle trends that are underpinning evolving consumer expectations alongside the arrival of new technologies has led to commerce players reimagining the last mile. ...

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Strategy Briefing

Digital Innovators: From Artificial Intelligence to Personalisation 2.0

Apr 2017

Companies have been collecting petabytes of data, but to date struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer ...

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Strategy Briefing

Digital Landscape: Finding Growth Opportunities in the Developed World

Mar 2017

Developed nations account for a major share of global digital consumption helped by network investments and tech-savvy consumers. Countries such as the US and South Korea are the leaders in digital connectivity. However, economic turmoil over the ...

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